How to Buy Bilibili Stock in Australia?
Mar 27 17:00Bilibili is a leading Chinese online entertainment platform, serving as a digital hub for younger generations. Its business blends video sharing, mobile gaming, and live streaming into a diverse content ecosystem. The company recently captured investor attention after reporting its first quarterly net profit and steady user growth, which has positively influenced the Bilibili stock price.
As a U.S.-listed company, Bilibili shares are not traded on the ASX. Australians can access them via international trading platforms like moomoo, which facilitates 24-hour U.S. stock trading. Alternatively, exposure is possible through some ETFs that hold Bilibili in their portfolios, offering a diversified approach.
This article will explore Bilibili’s recent performance to help you evaluate the stock. We will then provide a clear walkthrough on how to buy Bilibili shares in Australia, explaining the process from start to finish to help inform your investment decisions.
What is Bilibili Share Price Today?
Data source from moomoo. Data as of March 26, 2026.
Is It a Good Time to Buy Bilibili Shares?
Watching the Bilibili share price fluctuate can be nerve-wracking for Australian investors looking to enter the US market. You might find yourself constantly refreshing the chart, wondering if the Bilibili stock price has already peaked or if there is still room for growth. This often leads to the nagging question: is it too late to buy Bilibili stock? The fear of buying right before a short-term pullback often keeps investors on the sidelines, paralyzed by the uncertainty of finding the right entry point.
To navigate this uncertainty, the moomoo trading platform offers data-driven tools to support your strategy. Features like Analyst ratings and real-time Price alerts can help you monitor market movements and approach your investment decisions with greater confidence.
🔎 Analyst Ratings — see what the experts think
Bilibili’s share price closed at $23.79, with analysts currently rating it a "Strong Buy" based on consensus from 4 analysts, projecting an average target price of $32.38. This 36% upside potential suggests the stock may be undervalued at current levels, providing investors with a clearer framework to assess its attractiveness. Analyst ratings help reduce uncertainty by aggregating professional insights, offering a benchmark for evaluating Bilibili stock price movements. For investors, this consensus serves as a useful tool to gauge whether the current price aligns with long-term growth expectations.
Gain Access to Analyst Ratings🔔 Price Alerts — catch your ideal entry price automatically
For Australian investors balancing professional commitments with the challenges of US market time zones, keeping a close watch on volatility can be difficult. Moomoo’s Price Alerts provide a seamless way to monitor the Bilibili stock price around the clock, eliminating the need to stay awake for market opens. Instead of executing trades instantly, seasoned investors often leverage the Analyst Ratings section on moomoo to locate the Average Target Price. A popular tactic involves applying a 10% or 15% discount to this consensus figure when setting alerts. This disciplined method allows you to define your ideal entry level in advance, ensuring you receive immediate notifications if the market moves in your favor.
Set Price Alerts Now
How to Buy Bilibili Shares in Australia? Step-by-step Guide
Wondering how to buy Bilibili shares in Australia? The process is surprisingly straightforward. This guide provides clear, simple steps, showing you exactly how to buy Bilibili stock and navigate your first international trade from down under with confidence.
🔍 Step 1: Choose an online broker
For Australian investors looking to trade U.S. stocks like Bilibili, selecting the right online broker is crucial to ensure seamless access to international markets while adhering to local regulations. moomoo stands out as a trusted platform, backed by ASIC regulation and a Nasdaq-listed parent company (NASDAQ: FUTU), offering reliability and transparency. Recognized as Australia’s most downloaded trading app in 2025, it combines user-friendly features with robust security for global investments.
moomoo provides a cost-effective solution for trading U.S. stocks, with commissions starting from USD $0.99 per trade *does not include Pass-through fees and other service fees. This competitive pricing structure makes it an attractive choice for Australian investors seeking to diversify their portfolios without high transaction costs.
👤 Step 2: Open a share trading account
With moomoo, Australian investors can select from four main account types to suit their specific investment structure and financial goals.
• Individual Account: This is a standard trading account held in the name of a single person.
• Company Account: This account is opened in the name of a registered Australian company (Pty Ltd).
• Trust Account: This account is set up for investments held within a formal trust structure with a trustee.
• SMSF Account: This account is designed specifically for a Self-Managed Super Fund to manage its investments.
🧾 Step 3: Complete a W-8BEN form and fund your account
As an Australian resident, completing a W-8BEN form is a necessary step before investing in U.S. equities. Moomoo simplifies this process by providing the form for you to complete entirely online. Submitting it is important as it allows you to access a reduced withholding tax rate on U.S. dividends, a significant benefit under the existing tax treaty. This ensures your compliance is handled efficiently from the start.
Once your account is set up, you'll need to deposit funds before buying Bilibili stock. Moomoo supports deposits via PayID, which is a practical feature for Australian users. When the name on your bank account matches your moomoo account details, the funds typically arrive near-instantly. This efficiency allows you to fund your account and be ready to trade without unnecessary delays.
Trading U.S. shares requires having sufficient U.S. dollars. Inside the moomoo app, you can convert your Australian dollars to USD with the currency exchange function, which has zero FX fees and no hidden exchange costs. To do this before you buy Bilibili stock, simply navigate to Accounts > Transfer > Currency Exchange. This built-in tool makes managing your currency straightforward.
🤖 Step 4: Analyze Bilibili stock with moomoo AI
For many Australian investors, analysing a U.S. stock like Bilibili can feel overwhelming. You're faced with endless news, conflicting technical indicators, and complex price charts. This often leads to common fears, such as misinterpreting a trend or missing a critical risk buried deep within an earnings report. Manually sifting through all this information can take hours, making it difficult to feel confident in your decisions and find the right time to act.
Imagine having a research partner that simplifies this. moomoo AI acts as your 24-hour online assistant, helping you analyse stocks more efficiently. You can ask natural questions like, "What are Bilibili's growth drivers?" or even "is Bilibili a good stock to buy". It translates complex data into clear charts, structured tables, and easy-to-understand insights. This empowers you to analyse aspects like financial performance or industry positioning, building a deeper understanding without the heavy lifting.
Hi, I'm Moomoo AI.While its valuation appears historically attractive relative to peers, risks from geopolitical tensions and competition warrant monitoring. General investors may consider its strategic position in the AI ecosystem, but should balance this with market volatility and regulatory uncertainties.
🛒 Step 5: Place your order
For Australian investors, the significant time difference often makes it difficult to time the market effectively. Waking up to find prices have shifted overnight can be frustrating, frequently leading to genuine concerns about missing critical entry points or reacting too late to sudden volatility. When you plan to buy Bilibili stock, restricted standard trading hours might mean you lose the chance to capitalize on breaking news or pre-market momentum, leaving you watching from the sidelines while the U.S. market moves.
Fortunately, moomoo helps bridge this gap by offering 24/5 trading for U.S. stocks. This feature allows you to trade during Australian daytime hours, providing greater control over your investment strategy without requiring sleepless nights. By accessing extended sessions, you can react instantly to earnings reports or economic data, ensuring you aren't limited to standard New York hours. This flexibility makes buying Bilibili stock much more accessible, letting you manage your portfolio conveniently on your own schedule.
U.S. stock prices often move with incredible speed, making it challenging to execute trades at your exact target. For many investors, constantly monitoring charts to catch the perfect entry is simply impractical. Unfortunately, hesitation during periods of rapid volatility can lead to poor execution, causing you to miss crucial opportunities or enter positions at less favorable prices.
To navigate this dynamic environment, moomoo offers 13 advanced order types that help automate your strategy and significantly reduce emotional decision-making. For instance, you can utilize limit orders to lock in a specific purchase price or deploy stop-loss orders to automatically sell if Bilibili drops below a set threshold. These tools allow you to manage risk effectively and maintain trading discipline without needing to watch the market every second.
What are the Key Factors to Consider Before Buying Bilibili Shares?
Before learning how to buy Bilibili shares in Australia, investors should carefully evaluate multiple aspects of this Chinese tech stock, as concentrated positions in single U.S.-listed equities carry unique risks. A thorough analysis combining fundamental metrics, technical indicators, and market sentiment helps Australian investors make informed decisions while navigating cross-border trading complexities.
📊 Bilibili financial performance and earnings trends
Before considering whether to buy Bilibili stock, it is essential to evaluate the company's underlying financial health. Investors should closely examine key metrics such as revenue growth, profit margins, and free cash flow. These indicators provide vital clues about the firm's operational efficiency and its potential for long-term value creation.
Unfortunately, gathering this specific data is often a challenge. Financial reports are frequently scattered across various sources, forcing investors to waste time switching between websites to interpret complex tables and earnings statements.
Moomoo streamlines this process by presenting consolidated financial data through intuitive, visualised charts, making it easier to identify trends and make informed decisions.
📰 Latest Bilibili stock news
Updated- Bilibili recently achieved its first full year of GAAP profitability, driven by rising revenues and AI-enhanced advertising efficiency. This financial milestone indicates improved monetization capabilities, signalling potential stability for investors monitoring the competitive digital entertainment sector.
- While Bilibili shares experienced recent volatility, major analysts recently maintained buy ratings with price targets exceeding current trading levels. This institutional confidence suggests that market experts view the company’s fundamental growth story as intact despite broader sector fluctuations.
This content is AI-generated based on moomoo data and is for reference only. It does not guarantee accuracy or completeness.
🕒 U.S. market trading hours and time zone differences
The U.S. regular trading session runs from 9:30 AM to 4:00 PM Eastern Time, translating to late night in Australia—typically starting between 11:30 PM and 1:30 AM depending on the season. Understanding these time zone differences is crucial for effective trade execution. When considering buying Bilibili stock, knowing exactly when market liquidity is highest ensures you can enter positions efficiently during the primary session.
Trading action often begins well before the opening bell. The U.S. pre-market session starts as early as 4:00 AM ET, which corresponds to the Australian evening. This period is sensitive to economic data and overnight news. Investors monitoring the Bilibili stock pre market price can often gauge early sentiment before the official open.
Post-market trading continues from 4:00 PM to 8:00 PM ET. This session is vital because companies frequently release earnings reports immediately after the close. Australian investors track the Bilibili after hours stock price to react to financial results. Volatility in Bilibili stock after hours often indicates how the market will open the following day.
🧾 Tax implications for Australian investors
Investing in U.S. companies like Bilibili exposes Australian residents to specific tax obligations across two jurisdictions. You must navigate the U.S. withholding tax on dividends while also managing Australian capital gains tax (CGT) upon selling shares. This double layer of taxation often requires claiming foreign income tax offsets to avoid paying twice, making the administrative side of global investing significantly more complex and time-consuming than trading domestic equities.
Streamlining this process relies heavily on efficient record-keeping. Platforms like moomoo assist by providing digital access to essential tax forms for reducing withholding rates and offering seamless integration with Sharesight. This connectivity ensures your trading history and dividend data are automatically synchronized, simplifying end-of-year reporting and reducing manual data entry.
FAQs about buying Bilibili stock
Q1. Can you buy Bilibili shares in Australia?
Yes, Australian investors can purchase Bilibili shares through platforms offering international trading, as it's listed on the NASDAQ. Investors should consider currency conversion, brokerage fees, and tax implications when buying U.S.-listed Chinese stocks from Australia.
Q2. Can you buy partial shares of Bilibili?
Fractional shares of Bilibili are available through certain brokers like moomoo that support U.S. stock partial shares. This allows investors to purchase portions of high-value stocks with smaller amounts of capital instead of whole shares.
Q3. Which ETFs hold Bilibili?
Several ETFs hold Bilibili including KraneShares CSI China Internet ETF (KWEB) and EMQQ Emerging Markets Internet & Ecommerce ETF. Investors can research these funds to gain diversified exposure to Chinese internet stocks including Bilibili.
Q4. Is Bilibili good for long term investment?
Bilibili's long-term potential depends on its ability to monetize its young user base and expand profitably. The company has shown revenue growth but faces competition in China's digital content space that investors should consider for long timeframes.
Disclaimer: Australia’s most downloaded trading app in 2025: ^The number of downloads in Australia is the combined total of downloads for the Moomoo App in Australian iOS and Android stores. Due to the change of App version, from 1 Jan 2025 to 7 November 2025, Moomoo App refers to Moomoo global app. From 7 November 2025 onwards, it refers to the Moomoo Australia app. Ranking may change over time. 24-hour U.S. stock trading: Extended Hours Trading is available for selected securities only and entails additional risks due to lack of liquidity and other factors. Al-generated content is based on market data and public information and does not guarantee accuracy. It should not be read as financial advice.
Moomoo Technologies Inc. is providing this content for information and educational use only. Read more
