Option pricing isn’t magic — but it is more complex than pricing shares.
At its core, an option’s premium is driven by supply and demand. What buyers are willing to pay, and what sellers are willing to accept. That demand is shaped by expectations: where the share price might go, how long there is until expiry, and how risky the move could be.
To use options effectively, traders need to understand what actually moves premiums — and why.
3.1 The Mai...

Join me, Greg Boland, live for an options workshop!
In this exclusive workshop, Greg Boland, market strategist and options specialist, strips away the complexity of the options chain to provide a clear, step-by-step structured learning path, using Google (GOOG) and Amazon (AMZN) as real-time case studies.
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Standard option contracts and market structure
Equity options are standardised contracts, with each option typically representing 100 shares of the underlying stock. When you buy or sell a single option contract, you are taking on rights or obligations related to those 100 shares at a predetermined strike price. This standardisation is a cornerstone of the options market, supporting liquidity, transparent pricing, ...

Exchange-traded options are bought and sold through brokers such as moomoo on established exchanges. These exchanges operate under strict rules and are supported by a clearing house, which guarantees the performance of all option contracts and removes counterparty risk between buyers and sellers.
To place an options order, you must first access your moomoo account and select the specific option contract you wish to ...