How to Buy MicroStrategy Shares in Australia [2025]

Key Takeaways

• Strategy Inc (NASDAQ: MSTR), formerly MicroStrategy, blends enterprise software with heavy Bitcoin holdings.
• Australian investors can buy MSTR via platforms like moomoo, offering US stock access and fractional shares.
• Q2 2025 net income hit $10.02B due to Bitcoin gains; EPS surged to $32.60.
• Stock remains highly volatile, tracking Bitcoin's performance closely.
• MSTR doesn’t pay dividends on common stock but offers high-yield preferred shares (STRC).
• Analysts rate the stock “Strong Buy” with a $551.18 target, but crypto risk remains high.

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How to buy Strategy (MSTR) stock in Australia?

If you're a busy professional in Australia interested in tapping into the US stock market, Strategy stock (NASDAQ: MSTR) could be worth exploring. The company has captured investor attention due to its strong exposure to Bitcoin and enterprise analytics software. Here's a step-by-step guide to help you buy Strategy stock in Australia efficiently and confidently.

Step 1: Pick the best share trading app for US markets

To buy Strategy stock from Australia, your first step is to select a reliable trading platform that offers access to US shares. For new investors with limited research time and tight schedules, usability and cost are key.

moomoo is highly recommended for Australian investors looking for a streamlined way to start trading US stocks. The platform offers low-cost trading, intuitive design, in-depth market insights, and extended trading hours—all suited well for professionals with demanding workdays.

When evaluating trading platforms, consider the following:

• Access to US and global markets
• Real-time data and research tools
• Commission fees and forex charges
• Regulatory compliance and investor protection
• User-friendly mobile and desktop experiences

Step 2: Choose the correct account type and open a share trading account

Once you've chosen a platform like moomoo, you’ll need to open an account tailored to your investment structure. Australians can choose from four main types of brokerage accounts to invest in US stocks:

• Individual account: For personal investing, usually the simplest option to set up
• Company account: For those investing through a business entity
• Trust account: Held on behalf of a family, discretionary, or fixed trust
• SMSF account: For self-managed super fund investors seeking long-term US equity exposure

To open a brokerage account, you’ll typically need an Australian residential address, valid ID (like a passport or driver’s license), and your Tax File Number (TFN) for taxation purposes. As a non-US tax resident, you'll also need to complete a W-8BEN form, which certifies your eligibility for reduced US withholding tax rates.

Step 3: Fund your account

Before you can buy any shares, including Strategy stock, you'll need to deposit funds into your brokerage account. Most platforms, including moomoo, support fast and secure AUD-to-USD currency conversion. Keep in mind that you may incur currency conversion fees, which vary by platform. Setting up bank linking in advance can speed up deposits and give you better control over exchange costs.

Step 4: Research Strategy’s fundamentals

Before investing in Strategy, take time to analyse its financials and growth story. Strategy's revenue is primarily driven by software licensing and subscription services, but its high-profile Bitcoin holdings also make it highly leveraged to cryptocurrency market movements. As of Q2 2025, 100% of its reported revenue comes from its software business, while market value gains on digital assets have become a key contributor to earnings volatility. Strategy’s recent quarterly EPS reached $32.60, with USD 10 billion in net income due to unrealised bitcoin gains. Such extraordinary returns should be balanced with awareness of risks tied to crypto-related market fluctuations.

Step 5: Set a budget for your Strategy stock purchase

Set a realistic investment budget based on your disposable income and broader financial goals. Start by ensuring you have an emergency fund, ideally covering 3 to 6 months of essential expenses. When planning your Strategy stock purchase, consider your overall asset allocation to ensure balanced exposure.

Given Strategy's recent price volatility, it may be challenging to buy a full share with a small budget. Platforms like moomoo offer fractional shares, allowing you to invest with as little as a few dollars while still gaining exposure to high-priced US stocks like MSTR.

Step 6: Decide when to buy Strategy stock

Timing your purchase involves tracking both company-specific news (like bitcoin acquisition announcements or earnings updates) and macro factors such as Fed rate policy or crypto regulation in the US. Use technical indicators and analyst sentiment to refine your entry point. Strategy currently enjoys a “Strong Buy” consensus from most analysts, with an average target price of USD 551.18, compared to its latest trade around USD 280.81. However, practice caution and avoid overcommitting during market peaks.

Step 7: Monitor your stock portfolio

After buying Strategy stock, stay informed about its price performance, Bitcoin market moves, and company filings. Platforms like moomoo allow you to set price alerts, view charts, access earnings transcripts, and track dividends. Regular monitoring ensures you can rebalance your portfolio when needed, especially given Strategy's high exposure to Bitcoin, which may increase volatility compared to traditional software stocks.

What is Strategy?

Strategy Inc (NASDAQ: MSTR), formerly known as MicroStrategy, is the world’s largest corporate Bitcoin treasury and a leading provider of AI-powered enterprise analytics software. Headquartered in Tysons Corner, Virginia, the company operates at the intersection of analytics, artificial intelligence, and digital assets, with products like Strategy Mosaic and Strategy One enabling data-driven decision-making across global enterprises. Strategy also issues various equity and fixed income securities to offer investors diversified exposure to Bitcoin, holding over 640,000 BTC as of October 2025. The company was co-founded by Michael Saylor, who remains the largest individual shareholder, alongside institutional investors such as Capital Group and Vanguard.

How has Strategy (MSTR) stock price performed?

Strategy Inc. (NASDAQ: MSTR), formerly known as MicroStrategy, has captured attention not only due to its core software business, but also as one of the largest corporate holders of bitcoin. Its stock performance continues to reflect broader trends in both technology and cryptocurrency markets, making Strategy’s price action a closely watched indicator among global investors.

In recent months, the Strategy stock price has experienced notable volatility with significant day-to-day fluctuations. While momentum was strong earlier this year—driven by surging bitcoin valuations and institutional support—the price trend has turned more bearish over the past few weeks. As of the market close on 22 October 2025, MSTR’s stock retreated further, extending the recent downward correction following a multi-week rally seen in late September.

Despite temporary pullbacks, the Strategy stock price remains a topic of interest for Australian investors seeking exposure to the convergence of fintech, data intelligence, and crypto assets. Understanding its recent movements and key valuation indicators lays the foundation for clearer investment decisions in this dynamic equity.

Key financial metrics for Strategy (MSTR)

Source: Moomoo, data as of 25-10-22.

Strategy (MSTR) price forecast

Looking ahead, analysts remain largely optimistic about the Strategy price trend, with a consensus rating of “Strong Buy.” Forecasts suggest potential upside based on future earnings growth and the strategic alignment of bitcoin holdings with bullish macroeconomic sentiment. However, future direction of the Strategy stock price will likely hinge on bitcoin market dynamics and continued execution of growth in subscription-based cloud services. Most price targets from major institutions range between $175 and $705, reflecting differing assumptions about revenue stability and digital asset exposure.

Strategy earnings 2025 Q2 analysis

Source: Strategy Investor Relations, data as of 2025-08-06

The second quarter of 2025 marked a transformative period for Strategy (NASDAQ:MSTR), as unveiled in its Q2 earnings report with a significant beat on both top and bottom lines. Reported on the official Strategy earnings date of July 31, 2025, revenue posted a modest 2.7% year-over-year increase to $114.49 million, reflecting steady software business performance. While operating losses remained flat at around -$15.5 million compared to the previous quarter, the net profit surged to an astounding $10.02 billion. This dramatic swing resulted from Strategy’s unrealized Bitcoin gains recorded under the recently adopted FASB fair value accounting. The diluted EPS skyrocketed to $32.60, reversing a loss of $16.49 in Q1 and widely exceeding the $0.02 analyst consensus estimate. Think of it this way: while revenue is your regular paycheck, Strategy’s Bitcoin gains acted like winning a major lottery bonus—it overwhelmed other line items.

During the latest Strategy earnings call, leadership emphasized the company’s strategic advantage stemming from its massive Bitcoin holdings, which reached 597,325 BTC valued at $64.36 billion as of the quarter’s end. Executives attributed the sharp financial leap to the rising value of Bitcoin and the structural effects of new fair value accounting standards introduced in Q1. Importantly, the gross profit margin saw a slight decline to 68.77% from 71.69% in Q4 2024, indicating minor cost pressures despite the revenue uptick. Similarly, operating losses suggest cloud transitions are still weighing on short-term margins. However, the focus of the call remained firmly on capital strategy and cryptocurrency valuation, noting how the company achieved this financial leap not just by improving sales but by maximizing its role as a Bitcoin treasury. It’s a bit like a tech firm that moonlights as a digital bank, occasionally cashing in on a rising crypto tide to reshape its income statement.

Does Strategy (MSTR) pay dividends?

Investors exploring how to buy Strategy (MSTR) stock in Australia may find its dividend policy particularly noteworthy. As of October 2025, Strategy Inc.—previously known as MicroStrategy—has initiated a dividend program for its preferred shares, a significant development for those following the stock's evolution from a pure-play enterprise software company to a crypto-focused corporate entity. While historically MSTR common stock did not provide a dividend return, the newly introduced capital distribution strategy marks a shift aligning with its broader corporate treasury goals.

This new income feature, especially relevant for dividend-focused portfolios, comes in the form of Strategy’s Series A Perpetual Stretch Preferred Stock. The company committed to a structured payout framework, shifting part of its capital return strategy toward regular income generation. These yields are notably high, making Strategy's dividend profile stand out in the tech and cryptocurrency segments of the market. Investors should be aware, however, that these dividends are attached to the STRC preferred shares—not the common MSTR stock—and aided by Strategy's extensive financing programs and crypto fund strategies. Below is an in-depth look at the dividend data as it currently stands.

Dividend summary of Strategy (MSTR)

Source: Strategy Inc, data as of 2025-10-22.

How Strategy’s dividend compares to its competitors

Within the U.S. software and fintech sectors, Strategy’s preferred stock dividend yield of 10.25% is significantly higher than average, underscoring its distinctive structure as a crypto treasury firm. Traditional peers such as IBM and Oracle offer dividend yields in the 2–5% range on common shares, while emerging fintech or SaaS companies—like Palantir or Snowflake—often do not distribute dividends at all. Equally, core holdings in the crypto sector such as Coinbase Global (COIN) or Galaxy Digital (GLXY) typically focus on reinvestment or capital gains, not income return.

In Australia, technology stocks like WiseTech Global or Altium offer modest dividends, generally under 2%. Compared to these, Strategy’s preferred shares offer attractive yield potential but also come with increased risks tied to Bitcoin exposure and capital market fluctuations. Investors should evaluate these factors when assessing how the Strategy (MSTR) dividend opportunity aligns with their portfolio in terms of income versus growth orientation.

When is Strategy stock split?

The most recent Strategy stock split occurred on August 8, 2024, when the company executed a 10-for-1 stock split to increase accessibility for retail investors and boost trading liquidity. This split reduced the price per share of Strategy (NASDAQ: MSTR) while proportionally increasing the number of outstanding shares, making it easier for individual investors to buy Strategy stock. Historically, Strategy has undergone three stock split events, including a 2-for-1 split in 2000 and a 1-for-10 reverse stock split in 2002. If you're considering investing in Strategy stock in Australia, being aware of its stock split history helps assess its market strategy and valuation trends.

What ETFs hold MSTR?

Investors interested in gaining indirect exposure to MicroStrategy Incorporated (MSTR) may consider exchange-traded funds (ETFs) that include the company as a portfolio holding. These ETFs often allocate to companies involved in software, technology innovation, or digital assets.

• ARK Next Generation Internet ETF (ARKW): This ETF primarily targets disruptive internet-based technologies. MicroStrategy is included due to its integration of bitcoin into its corporate strategy and balance sheet.
• Global X Blockchain ETF (BKCH): Focused on companies active in blockchain development and cryptocurrency, this ETF holds MSTR for its significant bitcoin holdings and influence in the digital asset ecosystem.
• VanEck Digital Transformation ETF (DAPP): This fund includes companies driving digital transformation. MicroStrategy is featured owing to its strategic positioning in crypto-adjacent innovation.
• Amplify Transformational Data Sharing ETF (BLOK): An actively managed blockchain-focused ETF that invests in companies like MSTR which are associated with data decentralisation and cryptocurrency infrastructure.

Which stocks are similar to MSTR?

Investors interested in Strategy Inc (MSTR), known for its heavy Bitcoin exposure, may also look into other stocks with related business models. These companies often operate in the cryptocurrency, blockchain infrastructure, or digital assets spaces.

• Coinbase Global Inc (COIN.US) – A major cryptocurrency exchange platform that provides trading and custodial services for digital assets. It is directly linked to crypto market performance.
• Block Inc (SQ.US) – Formerly Square, this fintech firm integrates crypto into its payments ecosystem through services like Cash App and Bitcoin trading exposure.
• Marathon Digital Holdings Inc (MARA.US) – A Bitcoin mining company that generates earnings from blockchain validation and crypto asset appreciation.
• Riot Platforms Inc (RIOT.US) – Operates in the Bitcoin mining sector with a focus on large-scale infrastructure to support blockchain development.
• Hut 8 Mining Corp (HUT.US) – A Canadian-based crypto mining firm with significant holdings in self-mined Bitcoin and a growing data center business.

Is it a good time to buy Strategy Inc stock

Strategy Inc (formerly MicroStrategy) presents a unique blend of software and Bitcoin exposure, but navigating its stock feels a bit like riding a rollercoaster built on cryptocurrency rails. The stock closed at USD 288.69 on October 22, 2025—down 15% in two trading days—despite reporting a massive Q2 net income of $10.02B on the back of Bitcoin's run. Its diluted EPS of $32.60 crushed estimates, and the company now holds over 640,000 BTC, worth about $71.5B. Yet technical indicators hint at negative pressure: momentum metrics like MACD and RSI are in bearish territory, and the 20-day moving average sits far above the current price. Volatility remains high, with implied volatility at 86.49%, suggesting stormy weather may not be over.

For Australian investors, buying Strategy Inc stock requires both a passion for tech and a tolerance for Bitcoin swings. While analysts rate it a "Strong Buy" with a target average of USD 551.18, the investment carries compliance considerations—particularly given its dependency on digital asset valuations. Like betting on the future of digital gold, the company’s fate largely rises and falls with BTC. It's critical to review suitability with a licensed financial advisor and understand the volatility risks, as losses may exceed initial investment, especially through complex products or leveraged positions.

What is the Strategy outlook for 2025?

Looking ahead to 2025, Strategy (formerly MicroStrategy) is navigating a complex path shaped by its twin focus on enterprise software and Bitcoin investment. While the company reported a remarkable Q2 2025 net income of $10.02 billion—driven by unrealized bitcoin gains—it remains exposed to crypto market volatility, which previously triggered a $4.22 billion net loss in Q1. This is akin to a business straddling two rollercoasters: its software arm provides predictable momentum, while its Bitcoin holdings resemble a thrill ride of sharp ascents and drops. Analysts remain bullish with an average price target of $551.18 (as of October 21, 2025), but the stock's direction is tightly bound to bitcoin's price swings and regulatory sentiment.

On the software front, Strategy’s transition to cloud-based analytics is gaining traction, with Q2 2025 subscription revenue soaring 69.5% year-over-year. Yet this digital pivot may come at the cost of short-term sales from legacy products. Increasing competition from established cloud-native players and changing compliance landscapes, especially concerning crypto assets, are additional headwinds. Still, with 640,418 bitcoins under its belt (as of mid-October 2025) and $47.4 billion invested in them, Strategy is banking heavily on digital asset appreciation—not unlike investing in gold mining while also selling the shovels. The company’s future, in many ways, rides as much on macro crypto adoption as it does on enterprise software innovation.

Final thoughts on how to buy Strategy stock

Buying Strategy Inc. (NASDAQ: MSTR) stock in Australia is now more accessible than ever, thanks to online platforms like moomoo that offer seamless access to US markets. Whether you're drawn to Strategy's robust software business or intrigued by its massive Bitcoin holdings, the key steps involve choosing a reliable trading platform, opening the right brokerage account, funding it in USD, and conducting thorough research on the stock. With tools like fractional investing, even high-priced stocks like Strategy are within reach for those working with smaller budgets.

For Australian investors looking to buy Strategy shares, it's essential to stay up to date with both company developments and broader crypto market movements, as Strategy’s financial performance is heavily influenced by Bitcoin price fluctuations. Set price alerts, diversify your investment portfolio, and approach the high-volatility nature of MSTR stock with a well-defined strategy. With the right tools, research, and risk management in place, you can confidently take your first steps into buying Strategy stock from Australia.