How to Buy Google Shares in Australia [2025]

Key Takeaways

• Alphabet-C (GOOG), Google's parent company, remains a top global tech stock, driven by growth in digital ads, AI, and cloud computing.
• Australian investors can buy GOOG via platforms like moomoo, which support US stock trading and offer fractional shares.
• Alphabet reported $96.4B in Q2 2025 revenue, with strong growth in Google Cloud and AI applications.
• GOOG began paying quarterly dividends in 2024, offering income alongside capital growth.
• Analyst sentiment remains bullish, with a 12-month target price averaging USD 267.14.

Alphabet-C (GOOG), the parent company of Google, is a global technology powerhouse that operates in digital advertising, cloud computing, autonomous driving, AI innovations, and various experimental ventures through its Google Services, Google Cloud, and Other Bets divisions. Founded in 2015 and headquartered in California, Alphabet remains a market leader with dominant platforms like Google Search, YouTube, and Android fueling its continued growth and profitability.

How to buy Alphabet (GOOG) stock in Australia?

Alphabet Inc. (NASDAQ: GOOG), the parent company of Google, remains one of the most sought-after technology stocks globally, thanks to its dominance in digital advertising, cloud computing, and AI innovation. If you're an Australian resident and want to buy Alphabet stock, here’s a simple step-by-step guide to get started.

Step 1: Pick the best share trading app for US markets

Choosing the right trading platform is crucial—especially if you have limited time and are looking for an intuitive user experience. For Australian investors looking to buy Alphabet stock, moomoo is a powerful and cost-effective option worth considering.

moomoo lets Australian users trade US-listed stocks with competitive fees and offers access to in-depth market data, analyst ratings, and financial statements. When selecting a platform, assess factors such as ease of account setup, live market access to the NASDAQ, investing education tools, customer support availability, and low brokerage fees.

Step 2: Choose the correct account type and open a share trading account

In Australia, there are four main account types suitable for trading US stocks like Alphabet:

1. Individual account: Suited for personal investing. Most beginners start with this straightforward option focused on individual ownership.

2. Company account: Designed for trading via a registered business entity. This can have taxation advantages but requires more documentation.

3. Trust account: Used when investing under a family or discretionary trust, offering possible tax planning benefits.

4. SMSF (Self-Managed Super Fund) account: Allows you to grow your retirement fund by investing in international equities such as GOOG stock.

To open any of the above accounts, you’ll generally need to provide proof of identity (e.g., passport or driver’s license), tax file number (TFN), Australian residential address, and in some cases company or trust documentation.

Additionally, most platforms will request you to complete a W-8BEN tax form. This confirms you're not a US resident for tax purposes, enabling access to reduced withholding tax rates under the Australia-US tax treaty.

Step 3: Fund your account

Once your trading account is approved, you’ll need to deposit Australian dollars. Your platform should handle foreign exchange conversion to USD. If you plan to trade frequently or invest significant sums, check the FX conversion rates and timing before transferring funds.

Step 4: Research Alphabet (GOOG)'s fundamentals

Before you buy Alphabet stock, review its core business segments like Google Services (which includes Search, YouTube, and Google Play) and Google Cloud. As of Q2 2025, Google Services contributed over 85% of total revenue, with Cloud services growing rapidly at over 30% year-on-year. Assess metrics like revenue growth, net income, return on equity (ROE), and forward price-to-earnings (P/E) ratio. Analyst sentiment currently rates GOOG as a "Strong Buy", with a wide target price range of USD 210 to USD 300 per share.

Step 5: Set a budget for your Alphabet (GOOG) stock purchase

Establish how much capital you can invest without compromising your daily expenses. As a best practice, ensure you maintain an emergency savings buffer before entering equity markets. Alphabet's stock price is over USD 250 per share, but thanks to the availability of fractional shares on platforms like moomoo, you can start with as little as AUD 10, ideal for investors with limited funds or looking to dollar-cost average.

Step 6: Decide when to buy Alphabet (GOOG) stock

Timing the market is challenging, even for seasoned investors. Consider tracking Alphabet’s earnings calendars and analyst forecasts. Look for buying opportunities during broader market corrections or company-specific dips. Alphabet tends to release earnings quarterly and recently reported strong growth in both ad revenue and cloud services—positive signals for long-term investors.

Step 7: Monitor your stock portfolio

After buying Alphabet stock, actively monitor your investment. Use portfolio tracking tools available in your trading app to stay updated on real-time price changes, news, and analyst updates. Periodically evaluate whether Alphabet aligns with your financial goals or if portfolio rebalancing is needed.

What is Alphabet-C?

Alphabet-C (GOOG) is the Class C share structure of Alphabet Inc., the parent holding company of Google and a tech conglomerate founded in 2015 through a corporate restructuring. Alphabet operates primarily through Google Services, which generate nearly 90% of revenue via digital advertising across Search, YouTube, Android, and Google Play. Other key divisions include Google Cloud and a portfolio of innovative ventures under “Other Bets,” such as autonomous driving with Waymo and health tech through Verily. As of 2025, Alphabet’s major shareholders include global institutional investors Vanguard and BlackRock, alongside co-founders Larry Page and Sergey Brin, who retain significant control through super-voting Class B shares.

How has Alphabet Inc. (GOOG) stock price performed?

Alphabet Inc. (NASDAQ: GOOG), the parent company of Google, has delivered impressive returns for long-term investors, reflecting both strong earnings growth and increasing investor confidence in the company’s AI, cloud, and advertising ecosystem. Over the past year, the Alphabet stock price has surged, hitting multiple record highs and significantly outperforming broader market indices.

On October 22, 2025, Alphabet’s Class C shares closed at USD 251.34, maintaining their momentum amid market volatility. This performance is backed by robust quarterly earnings, consistent revenue growth across key segments such as Google Services and Google Cloud, and a disciplined capital return program that includes dividends and share buybacks. With a trailing 12-month PE ratio under 30, Alphabet continues to attract value-focused investors despite its high-growth profile.

The GOOG stock price has also benefitted from increasingly positive analyst coverage and rising institutional interest, positioning it as one of the flagship technology stocks globally. Australian investors looking to tap into Alphabet’s long-term potential can find value in understanding its core financial indicators, historical price trends, and valuation metrics.

Key financial metrics for Alphabet Inc. (GOOG)

Source: moomoo, data as of 25-10-23.

Alphabet Inc. (GOOG) price forecast

Alphabet’s stock outlook remains highly favorable among analysts, with the average 12-month target price positioned at USD 267.14 and the high-end forecast reaching up to USD 300.00. The bullish sentiment is underpinned by strong earnings growth, expansion in Google Cloud, and long-term bets on AI infrastructure. For Australians interested in GOOG stock, ongoing innovation and solid financial fundamentals make Alphabet a compelling addition to a diversified international equity portfolio.

Alphabet-C (GOOG) earnings 2025 Q2 analysis

Source: Alphabet Investor Relations, data as of 2025-07-23.

Alphabet's Q2 2025 earnings report reinforces why it's at the forefront of the digital era. The company posted revenue of $96.43 billion, up 13.8% year-over-year, driven by steady growth across Google Services and Google Cloud. Despite a slight sequential dip from the previous quarter's $96.47 billion, the numbers exceeded analyst expectations. The diluted earnings per share came in at $2.31, beating consensus estimates by $0.19 and marking a 22.22% increase compared to the same period last year. The gross profit rate held strong at 59.51%, indicating Alphabet’s continued efficiency in converting sales into profit. The latest Alphabet earnings date was July 23, 2025, and the company didn't disappoint investors looking for resilience and innovation.

Diving into the most recent Alphabet earnings call, leadership emphasized how artificial intelligence is driving growth across all business segments. CEO Sundar Pichai cited the launch of AI Mode in Search as a key contributor to double-digit growth in Search and YouTube ads. Meanwhile, Google Cloud revenue surged to $13.62 billion, a 32% jump from the prior year, demonstrating how enterprise clients are increasingly adopting Google’s infrastructure solutions. Like upgrading from a two-lane road to a data superhighway, Alphabet’s AI and Cloud capabilities are making it faster and more reliable for companies to operate globally. Although net income dropped 18.37% quarter over quarter to $28.20 billion due to one-off asset gains in Q1, the year-over-year growth of 19.38% paints a solid picture. Investors can replay the strategic insights from the Q2 2025 Alphabet earnings call, held on July 23, for more guidance on future capital expenditure plans and AI deployment trends.

Does Alphabet-C (GOOG) pay dividends?

For years, Alphabet-C (NASDAQ: GOOG), the parent company of Google, maintained a strategy of reinvesting profits into innovation and expansion rather than paying direct shareholder returns through dividends. However, that approach shifted in 2024 when the tech giant initiated its first-ever dividend program. This marked a significant milestone, positioning Alphabet alongside other mature technology peers who have begun rewarding investors with regular income. Alphabet-C now issues quarterly cash dividends, reflecting its strong cash flow, healthy fundamentals, and commitment to long-term shareholder value.

As of the most recent fiscal quarters, Alphabet-C continues this policy, offering consistent dividend payouts. This new development is particularly relevant for Australian investors evaluating dividend-paying U.S. tech stocks. With GOOG stock now offering modest but regular distributions, it may appeal to income-focused investors looking to diversify internationally while tapping into the long-term growth themes Alphabet represents—such as AI, cloud infrastructure, and digital advertising dominance.

Dividend summary of Alphabet-C (GOOG)

Source: TipRanks, data as of 2025-10-23.

How Alphabet-C's dividend compares to its industry peers

While Alphabet-C’s dividend payouts are still in their infancy, the current yield of approximately 0.4% is modest compared to more established dividend players in the Communication Services sector. The sector average dividend yield often exceeds 1.7%, with companies like AT&T and Verizon leading the charge. However, within the tech-focused segment of this sector—particularly among digital platforms and growth-oriented firms—Alphabet's introduction of a dividend is a sign of maturation.

GOOG's dividend yield is comparable to that of Meta Platforms, which also began paying dividends recently. In contrast, peers such as Amazon and Netflix have yet to adopt dividend policies, favoring growth investment. Therefore, while Alphabet-C may not yet be considered a high-yield stock, its growing commitment to capital returns, including a substantial share buyback program, enhances its appeal to a broader base of investors seeking both income and capital appreciation potential.

When is Alphabet stock split?

The most recent Alphabet stock split occurred on July 18, 2022, when the company implemented a 20-for-1 stock split across all share classes, including Alphabet Class C stock trading under the ticker symbol GOOG. This major Alphabet stock split was announced earlier in February 2022 and was aimed at making shares more accessible to retail investors by reducing the share price without affecting the total market capitalization. Prior to that, Alphabet conducted a 2-for-1 split on April 3, 2014, which resulted in the creation of non-voting Class C shares (GOOG) and voting Class A shares (GOOGL). As of October 2025, there have been no new announcements of upcoming Alphabet stock splits.

What ETFs hold GOOG.US?

Investors looking to gain exposure to Alphabet Inc. (GOOG.US) without purchasing individual shares can consider exchange-traded funds (ETFs) that include the stock in their holdings. Several major ETFs track indexes where Alphabet-C is a significant component.

• SPDR S&P 500 ETF Trust (SPY): Tracks the S&P 500 Index, where Alphabet is one of the largest weighted constituents due to its high market capitalisation.
• Invesco QQQ Trust (QQQ): Focused on the Nasdaq-100 Index, this ETF heavily features technology giants like Alphabet.
• Vanguard Information Technology ETF (VGT): Provides exposure to the tech sector, with Alphabet as a top holding given its influence across digital services.
• iShares U.S. Technology ETF (IYW): Offers targeted access to U.S. tech companies, including Alphabet-C.
• BetaShares NASDAQ 100 ETF (NDQ): Available to Australian investors, this ETF gives access to the Nasdaq-100 Index, which includes Alphabet-C.

Which stocks are similar to GOOG?

If you're exploring Alphabet Inc. (GOOG.US), it's helpful to consider other companies in the technology and digital advertising sectors that share similar business models, market positions, or growth trajectories.

• Meta Platforms (META.US) – As the parent company of Facebook and Instagram, Meta is a key competitor in online advertising and data-driven platforms, similar to Alphabet's Google Ads business.
• Microsoft Corporation (MSFT.US) – A global software and cloud computing leader, Microsoft competes with Alphabet in areas like productivity software, search engines (Bing), and AI development.
• Amazon.com Inc. (AMZN.US) – Dominant in e-commerce and expanding aggressively into cloud services via AWS, Amazon shares Alphabet's focus on scale, data, and infrastructure.
• Apple Inc. (AAPL.US) – While hardware-centric, Apple is growing its services division and enhances user ecosystems, a strategy that parallels Alphabet’s integration of software, hardware, and cloud.
• Netflix Inc. (NFLX.US) – A major player in digital content and streaming services, Netflix offers insight into the media landscape where YouTube, owned by Alphabet, operates.

Is it a good time to buy Alphabet-C stock

Alphabet-C (GOOG) has had a strong 2025 so far, with the stock up over 34% year-to-date and recently hitting an all-time high of $257.18 on October 22. From a fundamentals perspective, the company's Q2 2025 revenue surged 14% to $96.4B, while its net income climbed 19% to $28.2B. Notably, its cloud revenue jumped 32%, reflecting its growing strength beyond advertising. Analysts remain bullish, with 85% calling it a "Strong Buy" and setting an average target price of $267.14. Technically, GOOG just bounced off its $251 support level and trades above all key moving averages, indicating potential momentum. Think of it as a high-performance engine with fuel from both AI and cloud acceleration—it’s well-tuned and picking up speed again.

However, timing any stock purchase involves more than just looking at green lights. Alphabet's current PE ratio of 26.92 might make some value-focused investors cautious, and insider activity—like recent stock sales by the CEO and CAO—could signal liquidity planning or personal portfolio shifts. Additionally, the stock's implied volatility sits at a relatively high 45.5%, hinting at choppier waters ahead. As with any investment, it's important to consider your risk tolerance, do your own research, and if needed, speak with a licensed financial advisor to ensure Alphabet aligns with your broader financial goals.

What is the Alphabet outlook for 2025?

As we approach the end of 2025, Alphabet finds itself balancing strong momentum with mounting competitive pressures. The company reported a robust EPS of $2.31 in Q2 2025, a 22% year-over-year increase, while quarterly revenue hit $96.4 billion—driven by Google Cloud's 32% growth and Google Services’ steady 12% climb. Yet, challenges from rivals like OpenAI are intensifying, particularly in search, as new AI-powered browsers challenge Google’s core dominance. It’s akin to owning the busiest store in town, only to have a flashier new shop open next door offering faster checkout and smarter assistants. The market took notice too—with Alphabet’s stock dipping amid concerns over long-term search leadership.

Zooming out, Alphabet’s focus on AI investments and cloud infrastructure appears well-timed for the evolving digital economy, though not without cost. Quarterly capital expenditures reached $22.4 billion in Q2 2025, underscoring its battlefront in AI arms races and data center expansion. Additionally, its cloud division—once a financial black hole—is now profitable with a Q2 operating income of $2.2 billion. However, regulatory scrutiny remains a persistent backdrop, especially surrounding antitrust measures. The 2025 outlook suggests Alphabet is navigating from a position of resilience, blending legacy dominance with next-gen ambition—but the road ahead requires it to outpace both innovation fatigue and regulatory headwinds to sustain its $3 trillion market power.

Final thoughts on how to buy Google stock

Buying Google stock (Alphabet-C or GOOG) in Australia has never been more accessible, thanks to user-friendly trading platforms like moomoo and the availability of fractional shares. With Alphabet’s strong financial performance, expanding dividend program, and leading position in AI and cloud services, many investors see GOOG as a cornerstone tech stock for long-term portfolios. By following the steps covered—choosing a trading app, setting up the right account, funding it, researching Alphabet’s business fundamentals, and deciding when to invest—you can confidently buy Google shares in Australia, even with a modest budget.

Whether you're a first-time investor or expanding your overseas holdings, staying informed is key. Keep an eye on Alphabet’s earnings reports, market trends, and stock analyst forecasts to help you make sound decisions. If you’re looking to buy Google stock in Australia, start by setting clear investment goals and using tools offered by your trading platform to track performance. With solid fundamentals and ongoing growth in digital advertising and AI, Alphabet remains a compelling option for Australians investing globally.