I saw on moomoo that   $Amazon(AMZN.US)$ is launching a service called Halo Fitness to rival offerings from $Peloton Interactive(PTON.US)$ and  $Apple(AAPL.US)$.
Why is Amazon entering into the sector? Is it true that many people are really into sports? Will the business make good money?
I'm not sure but I can name a bunch of fitness-related stocks. For example,  $Lululemon Athletica(LULU.US)$ , Peloton and traditional sports brands like $Nike(NKE.US)$ and $Under Armour-C(UA.US)$. Peloton stocks have dropped around 50% from their high, while Lululemon stocks seem to go higher and higher.
Why does these fitness-related companies perform differently? Have you bought any of them and did you make money?
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There are many, many ways to pick a stock, and this only makes sense because there are many, many ways to invest. From value investing to swing trading to day trading, there's a unique basket of stocks for each of these strategies.
For value investing, we tend to look at metrics like PE ratio, free cash flow, shares outstanding and of course the debt and revenue of the company. We then decide on the intrinsic value of each stock and try to buy it at a discount. My top value pick as of today would be $Alibaba(BABA.US)$  , trading at just under $160 a share. The company's consistent revenue growth, buyback of shares and insane amounts of free cash flow make this a screaming buy, yet the performance of the stock is hugely affected by anti-monopolistic practices in China, which have had a direct impact on the company and the stock price. Yet, I still do believe that this is a play worth looking at from a value perspective.
For swing trading, we look at stocks which are known to have high volume. We pick these stocks based on their short term developments and catalysts, whether it's an earnings report coming up, or a conference call, or an FDA approval. I like to pick stocks which I wouldn't mind owning in the long-run even if my strategy does not go to plan, so I still do my due diligence. One stock which I've been consistently making money from using swing trading is $NIO Inc(NIO.US)$ . However, due to the recent downward pressure, I've opted for $SoFi Technologies(SOFI.US)$ and $Palantir(PLTR.US)$ instead.
For day trading, we're almost always only interested in the technical analysis. This is where candlestick charts and moving averages come into play, and we choose stocks based on where they're trading at and their respective volumes. Occasionally, meme stocks which receive a nice pump can also be a nice day trading opportunity. I've been day trading with stocks like $Atossa Therapeutics(ATOS.US)$ and $ContextLogic(WISH.US)$ .
I've left a bonus paragraph here for the "apes" who are trading stocks like $AMC Entertainment(AMC.US)$ . While these picks may not be well substantiated by company financials, it is possible to make huge bank during a short squeeze. My risk appetite is not suited for such picks, but I do know people who dedicate a small part of their portfolio to such plays, and it has turned out positively for them overall.
Of course, one thing to keep in mind is that the stock market is dynamic. Things are changing around the world and we have to be able to adapt to different market conditions. Knowledge is your friend - read up on what's happening in the global economy and use that as a guide for your decisions! While you're at it, find out new ways to trade! Be it short-selling or trading options, it doesn't hurt to know new ways to benefit from market conditions.
At the end of the day, do your own research! None of what I said is financial advice. However, what I can tell you is that it's very important to identify your strategy and stick to it. Know your own risk appetite, and refrain from investing in stocks due to Fomo (fear of missing out). At the end of the day, you're responsible for every decision you make, so think it through wisely and do your own due diligence - find out what works for you!
Happy trading everyone!

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$Hang Seng TECH Index(800700.HK)$ Hang Seng Technology Index pulls back more than 4%
Institutions say that Hong Kong stocks may have relatively limited downside

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