Short Video Giants Douyin and Kuaishou Compete for Social Metaverse

ByteDance’s Douyin platform recently unveiled a new virtual space called “Douyin Xiaowo.” Meanwhile, competing Kuaishou is also developing a virtual avatar social networking layout. The moves indicate that competition for China’s social metaverse field has officially commenced.

Douyin Xiaowo is a virtual space created for the platform’s virtual avatar, Douyin Zaizai. If users want to dress up the space, they need to obtain energy by watching videos and socializing.

The virtual social gameplay tested by Kuaishou is a bit different from Douyin, as it is based on socializing with strangers in the same city.

Users can unlock four virtual avatars.They can set different “moods” on the virtual avatar to reveal their current emotions to others and interact with them.

With the rise of the metaverse, social networking presents new changes. Users can incarnate as virtual avatars in social scenarios. Among the Chinese internet giants, platforms such as Baidu Tieba, QQ, Taobao, and QQ Music have begun to build metaverse social networks around virtual avatars.