How to invest SoFi Technologies Stock in Canada [2025]

Key Takeaways

• SoFi Technologies (NASDAQ: SOFI) is a U.S. fintech firm with 12.6M+ members and 35% Y/Y member growth.

• Q3 2025 earnings showed net income of $139.4M, revenue of $961.6M, and EPS of $0.11, all up significantly Y/Y.

• Stock trades at $28.39 USD with a P/E ratio of 49.68 and no dividend payouts as of November 17, 2025.

• Analyst target prices for SoFi range widely from $12 to $38 USD, implying valuation uncertainty.

• Canadians can invest via TFSA or RRSP and access alternative exposure through ETFs or options.

SoFi Technologies (SOFI) is a leading U.S.-based digital financial platform aiming to be a one-stop shop for personal finance. Founded in 2011 and listed on NASDAQ, SoFi generates most of its revenue from lending, financial services, and its technology platform Galileo. Its competitive edge lies in blending fintech innovation—like AI and blockchain—with a community-oriented member model, now over 12.6 million strong. With 35% annual member growth and consistent profitability improvements, SoFi shows significant upside as it scales its tech and fee-based services.

Source: investors.sofi.com, data as of 25-11-17

Is SoFi Technologies stock overvalued or undervalued?

When Canadian investors evaluate SoFi Technologies (NASDAQ: SOFI), understanding whether the current SoFi stock price reflects its true value is crucial for making informed decisions. SoFi has experienced strong year-over-year revenue growth, diversified business segments, and rapid user base expansion. Yet, the question remains—how does this momentum translate into its current valuation compared to its fundamental performance?

Valuation metrics like price-to-earnings ratios, earnings per share, and market capitalization allow investors to assess if the SoFi stock price aligns with its earnings potential or if market sentiment is pushing it beyond its intrinsic value. Additionally, SoFi’s high-profile positioning in fintech, volatile options activity, and analyst divergence on future growth create a complex valuation environment.

To further evaluate whether SoFi stock is currently trading at a premium or discount relative to its financial performance, one must look into its key figures below.

Key financial metrics for SoFi Technologies

Source: moomoo, data as of 25-11-17.

SoFi Technologies stock price forecast

The future SoFi stock price is subject to various influencing factors, including the company’s aggressive growth in fintech services, expansion into blockchain and AI-driven platforms, and a marked rise in profitability. For Canadian investors looking ahead, forecasts become essential in weighing potential upside or downside.

According to the latest analyst consensus, the average target SoFi price is $27.44 USD, with estimates ranging from a low of $12.00 USD to a high of $38.00 USD. This wide range highlights significant valuation uncertainty, often driven by contrasting views on SoFi’s scalability and competition exposure. With a current market price hovering at $28.39 USD, SoFi may already be reflecting optimistic forecasts, particularly after achieving a record Q3 net income of $139 million and positive cash flow metrics.

Investors in Canada can access SoFi shares through brokers like moomoo, which supports USD-traded U.S. stocks, allowing seamless participation in potential growth while staying up to date with future earnings and price developments.

SoFi Technologies earnings 2025 Q3 analysis

Source: SoFi Technologies Investor Relations, data as of 2025-11-07

In the latest SoFi Technologies earnings report for Q3 2025, the company posted stellar numbers across the board. Net revenue climbed to $961.60 million, marking a 37.94% year-over-year rise. SoFi also delivered a net profit of $139.39 million, which represents a sharp 129.47% increase from the same period last year. Think of it like your paycheck jumping from $1,000 to over $2,000 just because you streamlined your budget and picked up a side hustle — that's the kind of lift SoFi's diversified fintech model has achieved.

During the SoFi Technologies earnings call held on October 29, 2025, leadership emphasized continued momentum. The firm reached 12.6 million members, a 35% Y/Y increase, and added a record 1.4 million products, bringing total product count to 18.6 million. EPS reached $0.11, beating analyst estimates of $0.085. Fee-based revenue soared to $409 million, up 50% from the year before. SoFi also highlighted new initiatives like SoFi Pay and blockchain integrations, which may set the stage for future growth. The SoFi Technologies earnings date proved pivotal, with the company raising full-year guidance and showcasing strength in all three business segments: Lending, Financial Services, and Technology Platform. Investors should view this performance as a strong signal of rising profitability powered by scalable innovation.

SoFi Technologies (SOFI) stock split analysis

When considering an investment in SoFi Technologies, it's essential to evaluate whether the company has undergone any stock splits, as such corporate actions can influence stock accessibility and investor perception. A SoFi Technologies stock split would typically signal management's confidence in share price growth, often aimed at increasing affordability and liquidity in the market. However, as of the latest data, SoFi Technologies has never executed a stock split since its listing on the NASDAQ in June 2021. This absence of a SOFI stock split may reflect its relatively recent public market entry or a strategic decision to maintain a higher share price. Investors should continue monitoring corporate filings for any future announcements regarding a potential stock split for SoFi Technologies stock.

Source: moomoo, data as of 25-11-17

SoFi Technologies dividends analysis

With robust revenue growth and a rising net income profile, investors exploring SoFi Technologies (NASDAQ: SOFI) often wonder whether the company complements its performance with dividend payouts. Despite its expanding footprint in digital financial services—from lending and personal finance to AI-infused financial tools—SoFi has adopted a growth-oriented capital strategy, reinvesting earnings into innovation and product scalability rather than shareholder distributions.

As of the latest updates available, SoFi Technologies does not pay dividends. Its dividend policy remains focused on retaining capital to fund long-term expansion, including initiatives such as SoFi Plus, international remittance platforms, and technology enhancements. This approach aligns with other high-growth fintech companies emphasizing value creation through market share growth and technology investment over shareholder dividend payments.

For Canadian investors interested in growth potential rather than income stability, SoFi stock might serve as a strategic addition to portfolios utilizing tax-advantaged accounts like a TFSA or RRSP. However, for those prioritizing regular income from dividend stocks, SoFi may not meet dividend-focused investment criteria at this time.

Including the latest performance highlights, SoFi reported a Q3 2025 net income of $139.4 million and EPS of $0.11—its highest to date—underlining improved profitability. Yet, no dividend has been declared or paid historically.

Source: Zacks.com, data as of 2025-11-17

Can I Invest SoFi Technologies stock with a TFSA or RRSP?

Canadian investors looking to add SoFi Technologies (NASDAQ: SOFI) to their portfolios can generally purchase U.S.-listed stocks like SoFi within both a Tax-Free Savings Account (TFSA) and a Registered Retirement Savings Plan (RRSP). For those interested in buying US stocks in a TFSA, it's important to note that while capital gains and Canadian dividends remain tax-free, U.S. dividends are subject to a 15% withholding tax under the Canada-U.S. tax treaty. In contrast, buying stocks with an RRSP often allows you to avoid this withholding tax entirely, making an RRSP a more tax-efficient account for U.S. dividend-paying stocks like SoFi. Always ensure the investment is held in a qualified Canadian brokerage that supports registered accounts.

How to invest SoFi Technologies (SOFI) stock in Canada?

Interested in gaining exposure to the US fintech sector? SoFi Technologies (NASDAQ: SOFI) offers a unique growth story through its lending, financial services, and technology platform businesses. Here’s how Canadian investors can begin investing in SoFi stock seamlessly, even with a tight schedule.

Step 1: Pick a stock trading platform

As a Canadian resident, the first step to invest in SoFi Technologies stock is to choose a reliable trading platform that supports US equities. When evaluating potential platforms, consider the following:

• US stock access: Ensure the platform offers trading on US exchanges like Nasdaq.

• Currency conversion: Look for competitive USD-to-CAD exchange rates or multi-currency accounts.

• Mobile experience: A user-friendly mobile app matters when you’re pressed for time.

• Fees: Analyze commission fees, ADR charges, and currency fees to optimize costs.

• Research tools: Real-time data and fundamental screens can save hours of manual research.

Step 2: Choose the right account type and open an account

Once you have selected a platform, the next step is to choose the most suitable brokerage account type for your SoFi stock investment:

• TFSA (Tax-Free Savings Account): Gains from US stocks held here are tax-free in Canada, but dividends are subject to a 15% US withholding tax.

• RRSP or SRRSP (Registered Retirement Savings Plan): US dividends are exempt from withholding tax under the US-Canada tax treaty if properly filed.

• Margin Account: Recommended for experienced investors, this account allows leveraged trades and short selling, including SoFi stock.

• Cash Account: Ideal for beginners, you can only invest money you deposit, limiting risk exposure.

To open an account, Canadian investors usually need a valid government-issued ID, a SIN (Social Insurance Number), address verification, and banking information for funding purposes.

Step 3: Fund your account

Funding your trading account can typically be done via Interac e-Transfer, pre-authorized debit, or wire transfer. Ensure your platform provides a USD account or reasonable forex rates when investing in SoFi.

Step 4: Research SoFi Technologies's fundamentals

Before buying SoFi stock, review its business model and performance metrics. SoFi’s three key revenue drivers are:

• Lending: Contributing around 51% of revenue, driven by personal and student loans.

• Financial Services: Accounts for 44%, featuring deposits, SoFi Invest, and remittance services.

• Technology Platform: Around 12%, including their Galileo API infrastructure for fintechs.

Evaluate earnings per share (EPS), net income growth (+129% YoY in Q3 2025), and performance trends to judge the stock's long-term potential.

Step 5: Set a budget for your SoFi Technologies stock purchase

Always allocate your capital based on your overall portfolio strategy:

• Budget wisely: Invest only what you can afford based on your monthly savings after fixed costs.

• Diversification: Don’t let SoFi stock exceed your target allocation for a single US equity.

• Emergency fund first: Ensure you have 3 to 6 months of essential expenses saved before investing.

• Use fractional shares: If a full share costs more than your budget allows, check if your platform supports fractional trading of SoFi stock.

Step 6: Place your SoFi Technologies's order

When you're ready, search for the ticker SOFI and choose your order type. Beginners often start with market orders, while more advanced users may consider limit orders to control entry prices.

Step 7: Monitor and manage your investment

Track performance through your investment dashboard, review earnings reports, and use alerts to stay updated. As a Canadian investing in US growth stocks like SoFi, periodically reassess your exposure considering currency risk, market volatility, and portfolio balance.

Alternative ways to invest in SoFi Technologies?

Canadian investors interested in SoFi Technologies (NASDAQ: SOFI) have several ways to gain exposure beyond directly buying the stock. These alternatives can help diversify your portfolio or access different risk and return profiles.

SoFi Technologies ETFs

Investing in exchange-traded funds (ETFs) can offer exposure to SoFi Technologies along with a basket of other companies, which may reduce company-specific risk. ETFs are traded on major exchanges like stocks, making them accessible and relatively liquid for Canadian investors.

• ARK Fintech Innovation ETF (ARKF) – This ETF focuses on companies in the fintech sector and includes SoFi Technologies among its holdings. It may appeal to investors seeking exposure to a broader range of financial disruptors.

• Global X FinTech ETF (FINX) – A U.S.-based ETF that holds a variety of global fintech firms, including SOFI. It provides geographic diversification in addition to sector-specific exposure.

• Amplify Transformational Data Sharing ETF (BLOK) – Though primarily blockchain-focused, this ETF features tech-forward financial services companies like SOFI in its portfolio, potentially aligning with innovation-driven investment strategies.

SoFi Technologies options

Options trading is another method to invest in the performance of SoFi Technologies. This approach allows Canadian investors to speculate on price movements or hedge existing positions without directly owning the stock. As of November 2025, SoFi has active options markets with notable open interest in both calls and puts, and implied volatility ranking at the 76th percentile, indicating above-average market expectations for price movement. However, options trading carries higher risk and complexity, making it more suitable for experienced investors comfortable with this form of exposure.

Stocks similar to SoFi Technologies

If you're looking to invest in companies with similar business models or industry exposure, several other fintech and digital banking firms might be relevant alternatives to SoFi.

• Block Inc. (SQ) – Formerly known as Square, this company provides mobile payment solutions and small business services, positioning itself as a leader in financial technology innovation.

• Robinhood Markets Inc. (HOOD) – A U.S.-based investment platform known for commission-free trading, offering overlapping exposure to retail finance and digital brokerage, much like SoFi's services.

• Affirm Holdings Inc. (AFRM) – A digital payments company focusing on buy-now-pay-later services. It operates in a complementary segment of the fintech space with growing consumer finance relevance.

Is it a good time to invest SoFi Technologies stock?

As of November 14, 2025, SoFi Technologies (NASDAQ: SOFI) closed at USD 27.82, reflecting notable volatility over the past month, with a high of USD 32.73 on November 12 and a low of USD 25.66 on November 7. Despite this recent fluctuation, the stock has gained over 100% year-over-year, suggesting strong momentum.

From a fundamentals perspective, SoFi reported Q3 2025 revenue of USD 961.6 million, up 38% YoY, and net income of USD 139.4 million—an increase of 129% YoY. The company’s adjusted EBITDA reached a record USD 276.9 million, with a margin of 29%, supported by solid growth across its Lending and Financial Services segments.

For Canadian investors, the absence of dividends may limit appeal for income-seeking portfolios, while the elevated TTM P/E ratio of 49.68 indicates premium valuation relative to traditional financial stocks. Additionally, SoFi’s operations are heavily concentrated in the U.S., exposing Canadian investors to currency and geographic concentration risks.

Analysts hold a mixed outlook, with a consensus “Hold” rating from 13 analysts and a wide target price range of USD 12 to USD 38, highlighting uncertainty regarding future performance.

Source: SoFi Technologies Financial Data, data as of 25-11-14