How to invest MicroStrategy Stock in Canada [2025]

Key Takeaways

• Strategy Inc. (MSTR) combines enterprise analytics software with major Bitcoin holdings, owning over 641,000 BTC valued at $73.2B.

• Q3 2025 earnings showed $128.7M in revenue and $2.79B net profit, largely driven by unrealized Bitcoin gains.

• Analysts forecast a 12-month price target of $536.08, with high volatility tied to Bitcoin prices.

• MSTR pays dividends only on preferred shares (up to 10.5%), not on common stock.

• Canadians can invest via TFSA, RRSP, or margin accounts; RRSP avoids U.S. dividend withholding tax.

Strategy Inc. (MSTR) is a Nasdaq-listed software and digital asset firm, best known for its enterprise analytics platform and expansive Bitcoin holdings. While the company generates revenue primarily from its software business—$128.69 million in Q3 2025—it differentiates itself with a bold treasury strategy, holding over 641,000 BTC valued at approximately $73.2 billion. This dual focus on traditional analytics and Bitcoin-based capital appreciation positions Strategy as a unique hybrid tech-financial company with significant growth potential and high investor interest.

Source: Strategy Inc Financial Report, data as of 25-11-17.

Is Strategy (MSTR) stock overvalued or undervalued?

When evaluating whether Strategy Inc (MSTR) stock is overvalued or undervalued, investors in Canada must take into account not only the company's financial health but also its unique market behaviour closely tied to Bitcoin. As a firm whose valuation is intrinsically linked to cryptocurrency performance, Strategy stock moves often in lockstep with swings in Bitcoin prices — creating a scenario that blends traditional equity valuation with digital asset speculation.

Moreover, the company's repeated capital raises and strategic deployment into Bitcoin have given rise to a tech-and-treasury hybrid business model. For Canadian investors looking to buy Strategy stock, it is crucial to understand this dynamic. Its revenue streams, notably from its software business and cloud transition, are overshadowed by the sheer scale of digital asset holdings, making traditional PE ratio analysis only partially indicative of value.

Thus, before determining whether Strategy stock price justifies a buy or sell strategy, it’s essential to assess core fundamentals and recent price history, which we explore below.

Key financial metrics for Strategy (MSTR)

Source: moomoo, data as of 25-11-14.

Strategy (MSTR) price forecast

Looking ahead, the forecast for the Strategy stock price is considerably influenced by expectations around Bitcoin's future trajectory. Analysts maintain a bullish stance, with the average 12-month target for Strategy stock set at $536.08 — more than double its closing price of $208.54 on November 14, 2025. The highest target projects a potential rise to $705.00, while the most conservative estimate remains at $425.00.

This divergence in outlook reflects not only broader market optimism surrounding digital assets but also increased institutional support. As Strategy enhances its preferred stock offerings and continues to scale up Bitcoin acquisition, investor sentiment remains elevated — at times inflating the Strategy stock price beyond fundamental valuation thresholds.

For Canadian investors, this underscores the need to evaluate both crypto market trends and equity fundamentals. With such a volatile asset base underpinning the stock, participating in the Strategy price journey requires risk tolerance and confidence in long-term Bitcoin appreciation.

Strategy (MSTR) earnings 2025 Q3 analysis

Source: Strategy Inc., data as of 2025-11-04

Strategy (MSTR) posted a strong Q3 2025 earnings report, with notable rebounds across its core metrics. Total revenue rose to $128.7 million, a 10.87% year-over-year increase, driven largely by a 65% surge in subscription services revenue. Net profit skyrocketed to $2.79 billion, reflecting a 918.71% YoY increase. This dramatic turnaround is closely tied to favorable unrealized bitcoin gains and robust capital allocation efficiency. The most recent Strategy earnings call highlighted a growing emphasis on bitcoin treasury operations, detailing how unrealized gains sharply boosted quarterly profitability. It's like trading in an old car but realizing the scrap metal is now worth more than the car ever was—bitcoin's rise created unexpected windfalls.

During the October 31, 2025 Strategy earnings call, the company underscored its confidence in achieving FY2025 goals of $34 billion in operating income and $80 EPS, assuming Bitcoin closes at $150,000 per coin. Analysts and investors will want to monitor the next Strategy earnings date to assess trends such as retention in product revenues, which peaked this quarter at $17.4 million. Nevertheless, it's important to note the entire surge in net profitability was not because of core business improvements, but mainly due to bitcoin-related unrealized gains, which can be volatile. In that sense, Strategy’s earnings might resemble winning big in a powerball draw—impressive, but not easily repeated through standard revenue channels.

Strategy (MSTR) stock split analysis

The history of Strategy stock splits highlights key structural changes that have impacted its share price over time. Most recently, on August 8, 2024, Strategy (formerly MicroStrategy) executed a 10-for-1 stock split, dramatically increasing the number of shares while reducing the price per share, thereby enhancing liquidity and accessibility for retail investors. This was a major move following over two decades of no split activity. In contrast, the company also had a 1-for-10 reverse stock split in 2002, which consolidated shares to increase the price per share, typically used to maintain exchange listing requirements. The earliest split occurred on January 27, 2000, when the stock underwent a 2-for-1 split. These events are critical for evaluating historical performance and conducting technical analysis of MSTR stock split history.

Source: moomoo, data as of 25-11-17

Strategy (MSTR) dividends analysis

Investors evaluating Strategy Inc. (NASDAQ: MSTR), known for its hybrid model of enterprise software solutions and Bitcoin treasury operations, often inquire about its dividend strategy. While the company is primarily celebrated for its aggressive capital allocation into digital assets like Bitcoin, its approach to shareholder returns has evolved alongside its corporate structure and market positioning.

In recent quarters, Strategy has introduced several series of preferred stocks, including STRC, STRK, STRF, STRD, and STRE, each structured to offer various forms of yield-focused instruments. Notably, this includes preferred stock paying annual dividend yields in the 8% to 10.5% range. Among these, the STRC stock saw its dividend rate elevated to 10.5% as of November 2025. In addition, the company has distributed dividends of $139.8 million in Q3 2025 on its preferred stock series, highlighting a shift in prioritizing fixed-yield instruments as part of its financial strategy.

However, it's important to distinguish between preferred and common shareholders. MSTR’s Class A common stock does not currently pay out regular dividends. Instead, Strategy uses capital allocation—including equity issuance and reinvestment into high-yield digital assets—as a strategic tool for growth and valuation amplification, diverging from a traditional common stock dividend approach.

Dividend summary of Strategy (MSTR)

Source: Strategy Inc. 8-K & Financial Report Summaries, data as of 2025-11-17.

Can I Invest Strategy (MSTR) stock with a TFSA or RRSP?

Canadian investors can access U.S.-listed stocks like Strategy Inc. (NASDAQ: MSTR) through registered accounts such as the Tax-Free Savings Account (TFSA) or the Registered Retirement Savings Plan (RRSP). To buy U.S. stocks in a TFSA, the account must be with a brokerage that offers cross-border trading. While capital gains earned on MSTR within a TFSA are tax-free in Canada, a 15% U.S. withholding tax typically applies to dividends. In contrast, buying U.S. stocks with an RRSP offers a tax advantage: under the Canada-U.S. tax treaty, dividends from MSTR held in an RRSP are not subject to U.S. withholding tax, facilitating more efficient long-term investment in Bitcoin-focused equities like Strategy.

How to invest Strategy (MSTR) stock in Canada?

If you're a Canadian resident looking to invest in Strategy Inc. (MSTR), a Bitcoin-focused company with a growing enterprise analytics software business, the process is simple but requires planning. Follow these steps to make your first U.S. stock investment with confidence—even with a hectic work schedule.

Step 1: Pick a stock trading platform

To invest in Strategy stock from Canada, your first step is to select a reliable stock trading platform. Consider the following factors when choosing:

• User experience and mobile access: Look for platforms that offer an intuitive interface and mobile trading capabilities so you can manage your investments on the go.

• Fees and commissions: Compare trading fees, currency conversion charges, and account maintenance costs.

• Access to U.S. markets: Ensure the platform allows trading on NASDAQ, where Strategy is listed under the ticker MSTR.

• Research and educational tools: A platform with built-in company metrics and news feeds can save you time on research.

• Customer support: Having access to fast and helpful support is crucial for beginners or those with limited time.

Step 2: Choose the right account type and open an account

Canadian investors have multiple account types to choose from when planning to buy U.S. stocks such as Strategy Inc.:

• TFSA (Tax-Free Savings Account): No capital gains tax, but a 15% U.S. withholding tax applies to dividends. Not ideal for U.S. dividend-paying stocks but fine for growth stocks like Strategy that don’t pay dividends.

• RRSP (Registered Retirement Savings Plan) & SRRSP: Contributions are tax-deductible and exempt from U.S. dividend withholding tax under the Canada-U.S. tax treaty.

• Margin Account: Allows leverage (borrowing to invest). Suitable for experienced investors seeking short-term trading or options exposure.

• Cash Account: No borrowing involved. Simple and low-risk option for long-term investors.

To open a brokerage account in Canada, you’ll need to provide personal information including SIN (Social Insurance Number), government-issued ID, employment details, and information about your financial goals and risk tolerance.

Step 3: Fund your account

After account approval, fund your account using common deposit methods such as Interac e-Transfer, electronic funds transfer (EFT), wire transfer, or linking your Canadian bank account directly to the platform. If investing in U.S. stocks, currency conversion to USD will apply unless using a U.S. dollar account.

Step 4: Research Strategy's fundamentals

Before you invest in Strategy stock, take time to evaluate its key metrics. Strategy derives all its revenue from software business sales, while its financial performance is heavily influenced by its massive Bitcoin holdings. In Q3 2025, Strategy reported $128.7M in revenue (up 10.9% year-over-year) and $2.8B in net income. Analyst consensus currently rates the stock as a "Strong Buy", with a 12-month average price target of $536.08 USD, significantly above its recent close of $198.64 USD.

Step 5: Set a budget for your Strategy stock purchase

Decide how much of your disposable income you can devote to investing. Consider:

• Budget allocation: Allocate a percentage of your overall investment portfolio to high-volatility stocks like MSTR.

• Emergency fund: Ensure you’ve set aside at least 3 to 6 months of living expenses before investing in risk assets.

• Fractional shares: If the full share price is too high, choose a platform that offers fractional shares so you can still gain exposure to Strategy stock with a smaller amount.

Step 6: Place your Strategy's order

Once funded and ready, search for Strategy by its ticker symbol MSTR on your trading platform. Choose your order type (e.g., market, limit) and specify the number of whole or fractional shares. Review the order, confirm, and execute your trade in real time or during the next U.S. market session.

Step 7: Monitor and manage your investment

After you invest in Strategy stock, keep track of company updates such as quarterly earnings, Bitcoin market trends (since it significantly impacts MSTR's earnings), and price targets. Use your trading platform’s alerts and portfolio insights to make timely decisions on whether to hold, add, or reduce your position based on your financial goals.

Alternative ways to invest in Strategy (MSTR)?

For Canadian investors interested in gaining exposure to Strategy (NASDAQ: MSTR), there are several methods beyond directly purchasing the stock. From ETFs to options trading and comparable equities, these alternatives may suit different investment goals and risk appetites.

Strategy ETFs

Exchange-traded funds (ETFs) offer an accessible way to gain diversified exposure without the complexities of picking individual stocks. For Canadian investors, ETFs can also provide foreign market access while simplifying currency conversion and management.

• ARK Next Generation Internet ETF (ARKW): This ETF includes exposure to companies in blockchain and cryptocurrency sectors and has previously held Strategy (MSTR), known for its Bitcoin holdings.

• Bitwise Crypto Industry Innovators ETF (BITQ): While focused on crypto-related equities, BITQ may include MSTR given its significant Bitcoin asset exposure.

• Global X Blockchain ETF (BKCH): BKCH tracks firms involved in the blockchain ecosystem, and often includes MSTR among other crypto-focused stocks.

Strategy options

For those seeking more flexibility or short-term strategies, options trading on MSTR can be a viable approach. Options allow investors to speculate on price movements or hedge positions using calls and puts. As of November 14, 2025, there were over 499,000 call options and 297,000 put options traded for MSTR, indicating active participation in its derivatives market.

Stocks similar to Strategy (MSTR)

If you're exploring investments with similar characteristics such as crypto exposure or technology-focused assets, these stocks may align with your interests.

• Coinbase Global Inc. (COIN): A leading cryptocurrency exchange operator, COIN’s performance is closely tied to digital asset trends, similar to MSTR’s Bitcoin strategy.

• Riot Platforms Inc. (RIOT): A U.S.-based Bitcoin mining company that shares exposure to crypto market dynamics with MSTR.

• Marathon Digital Holdings Inc. (MARA): Another prominent Bitcoin miner, MARA offers high sensitivity to cryptocurrency price actions.

• Block Inc. (SQ): A fintech firm formerly known as Square, which integrates blockchain and Bitcoin in its services, providing indirect exposure similar to MSTR.

Is it a good time to invest Strategy (MSTR) stock?

Strategy (NASDAQ: MSTR), formerly MicroStrategy, is a unique case on the NASDAQ as it combines enterprise software with a large-scale Bitcoin treasury strategy. As of November 14, 2025, Strategy’s share price has declined to $199.75, down over 30% from its 30-day high of $301.91. This sharp drop reflects increased volatility, with a turnover rate peaking at 8.7% and short interest rising to 8.8%, suggesting heightened market scrutiny.

The company reported Q3 2025 earnings of $8.42 per share, beating revenue forecasts with an 11% year-over-year increase to $128.7 million. However, its valuation is heavily influenced by Bitcoin prices. With 641,692 BTC held as of early November—valued at approximately $64.1 billion—the stock mirrors crypto market dynamics rather than traditional software peers.

Canadian investors must consider currency risks and regulatory differences, as MSTR trades in USD and operates under U.S. securities laws. Analysts remain largely bullish, with an average price target of $536.08, but caution is warranted due to its ultra-high exposure to crypto-related movements and substantial financing commitments.

Source: moomoo.com, data as of 25-11-14