How to invest Meta Platforms Stock in Canada [2025]

Key Takeaways

• Meta Platforms (META) is a tech giant generating over 99% of revenue from digital advertising, with 3.54 billion daily users.

• Q3 2025 revenue rose 26.25% YoY to $51.24B, but net income dropped 82.73% due to a one-time $15.93B tax charge.

• Analysts maintain a “Strong Buy” rating with a $869.13 target price, indicating ~30% upside from $666.47 as of Nov 3, 2025.

• Meta initiated dividends in 2025 and may consider a stock split; P/E ratio stands at 28.69.

• Canadian investors can buy META through TFSA, RRSP, or ETFs like VOX and HXQ.TO.

Meta Platforms (META) is a global tech leader best known for its flagship social media applications—Facebook, Instagram, WhatsApp, and Messenger—falling under its Family of Apps segment, which currently accounts for over 99% of its revenue. The company also invests in futuristic technologies through its Reality Labs division, focused on virtual and augmented reality, although this remains a small portion of overall income. With over 3.5 billion daily active users and rapidly advancing AI integration across all platforms, Meta combines massive scale and engagement with a deep push into next-gen digital experiences.

Source: Moomoo, data as of 25-11-03

Is Meta Platforms (META) stock overvalued or undervalued?

For Canadian investors watching Meta Platforms stock price fluctuations, the recent pullback in share value may prompt questions about whether META is still a growth opportunity or if it's entering overbought territory. The sharp drop in valuation following earnings has reshaped the market's short-term view, yet fundamental metrics suggest there’s more under the surface than headline volatility indicates.

As of November 3, 2025, Meta Platforms remains among the largest global tech firms, with a market capitalization exceeding $1.6 trillion, yet its P/E ratio has adjusted alongside earnings disruptions stemming from a one-time tax hit. This has placed current valuations in a more moderate band compared to mid-year highs, leading market watchers to revisit META’s intrinsic value relative to its future growth outlook.

Despite Q3 earnings reflecting an 83% decline in net income—mainly due to a tax charge—Meta’s core operations remain strong. Advertising revenue continues to grow, and investments in AI and the metaverse fuel long-term scaling potential. Investors evaluating whether the Meta Platforms stock price is aligned with its earnings power will benefit from reviewing its most recent financial indicators below.

Key financial metrics for Meta Platforms

Source: moomoo, data as of 25-11-03.

Meta Platforms stock price forecast

Analyst sentiment around Meta Platforms stock remains firmly bullish, with 90% of covering analysts rating it a "Strong Buy." Recent corrections in the META price following earnings have opened potential upside based on consensus forecasts. The average META stock price target stands at $869.13, implying a 30% potential upside from its last close, with targets ranging from $770 to $1,117.

Key drivers of the Meta price forecast include continued dominance in digital advertising, exponential AI integration across its app ecosystem, and anticipated reacceleration in EPS growth post one-time tax normalization. Notably, Canadian investors should also weigh currency exposure and platform accessibility—moomoo provides multi-market access to trade META stock seamlessly.

While short-term volatility should not be dismissed, the broader valuation outlook positions Meta Platforms as a long-term asset with growth-friendly fundamentals and moderate forward multiples, particularly in the context of its innovation in AI infrastructure and digital ecosystem monetization.

Meta Platforms earnings 2025Q3 analysis

Source: Meta Platforms Financial Reports, data as of 2025-10-30.

In the most recent Meta Platforms earnings date for Q3 2025, the company reported revenue of $51.24 billion, marking a robust 26.25% year-over-year increase. This was driven substantially by advertising growth, with ad revenue reaching $50.08 billion. Operating profit also rose to $20.54 billion, up 18.36% year-over-year, demonstrating Meta’s capacity to scale profitably as usage and monetization grew simultaneously. However, a sharp decline in net profit to $2.71 billion, down 82.73% from a year ago, surprised investors. This unexpected drop was due to a noncash $15.93 billion tax charge related to the One Big Beautiful Bill Act, as detailed in the recent Meta Platforms earnings call held on October 30, 2025.

The management emphasized in the Q3 earnings call that, excluding this one-time tax charge, adjusted net profit would have stood at a healthier $18.64 billion. This scenario is much like a household with strong income facing an unusually large one-time expense (like a tax bill), momentarily pulling down their monthly savings even if their salary went up. Daily active users across Meta's Family of Apps reached a new milestone of 3.54 billion, supporting long-term monetization through higher ad impressions and increased average ad pricing. Investors should keep an eye on forward guidance, especially regarding aggressive capital expenditures projected at $70–72 billion next year, largely for AI infrastructure. These factors set important context for anyone researching the next Meta Platforms earnings date as part of their investment decision-making process in Canada.

Meta Platforms stock split analysis

As of November 2025, Meta Platforms (META.US) has never executed a stock split since its IPO in 2012. With its stock price recently surpassing the $700 mark and market capitalization nearing $2 trillion, speculation around a potential stock split has intensified among investors and analysts. Stock splits are often used to improve stock liquidity and make shares more accessible to retail investors, particularly when prices soar. Given Meta’s explosive revenue growth, substantial AI investments, and high trading volume, a Meta Platforms stock split could be a strategic move to accommodate a broader investor base. However, any official stock split announcement remains unconfirmed.

Source: moomoo.com, data as of 25-11-03

Meta Platforms dividends analysis

Meta Platforms (NASDAQ: META), the parent company of Facebook, Instagram, and WhatsApp, has taken a significant step in becoming an income-generating stock by initiating a dividend payout program in 2025. This marks a strategic shift for a tech giant historically focused on growth reinvestment. For Canadian investors looking to invest in Meta stock, understanding its dividend policy is crucial as it adds a new layer of appeal for those seeking stable cash flows in addition to capital appreciation.

The recent dividend payouts reflect Meta’s robust financial position, driven by its massive advertising revenue and expanding AI ecosystem. With growing cash reserves and reduced debt levels, the company seems well-positioned to sustain regular dividend disbursements. Analysts often interpret this as a sign of maturity and shareholder value maximization, aligning Meta with other dividend-paying tech leaders. Canadian investors might also benefit from favorable tax treatment on U.S. dividends with proper account structuring (such as RRSPs).

As Meta continues reallocating capital towards AI-driven ventures and infrastructure while balancing shareholder returns via dividends, this dual-pronged strategy could enhance the stock's attractiveness for long-term portfolios in Canada.

Dividend summary of Meta Platforms

Source: Moomoo, data as of 2025-11-03.

Can I Invest Meta Platforms stock with a TFSA or RRSP?

Canadian investors interested in buying Meta Platforms stock (NASDAQ:META) can indeed do so within a Tax-Free Savings Account (TFSA) or a Registered Retirement Savings Plan (RRSP), provided their brokerage supports U.S. equity trading. When you buy U.S. stocks in a TFSA, such as Meta, capital gains and dividends are tax-free domestically, though U.S. dividends may still incur a 15% withholding tax. By contrast, buying U.S. stocks with an RRSP offers additional advantages: thanks to the Canada–U.S. tax treaty, dividends received in an RRSP are not subject to U.S. withholding taxes, making it an efficient vehicle for long-term holdings like META. It's essential to consider currency conversion fees and whether your brokerage offers a U.S.-dollar denominated RRSP or TFSA to maximize cost efficiency.

How to invest Meta Platforms stock in Canada?

If you're living in Canada and looking to invest in Meta Platforms stock (NASDAQ: META), you're not alone. As a leading technology giant behind Facebook, Instagram, WhatsApp, and new AI-driven initiatives, Meta’s global impact and multiple revenue streams make it a compelling investment. Here's a simple, step-by-step guide tailored for Canadian residents with busy schedules.

Step 1: Pick a stock trading platform

Choosing the right trading platform is essential to efficiently invest in Meta Platforms stock. When selecting one, consider factors such as:

• Access to US markets: Ensure the platform allows trading on the NASDAQ, where Meta is listed.

• Currency conversion: Look for platforms with competitive FX rates or multi-currency accounts to minimize conversion costs.

• User experience: A streamlined interface, mobile app availability, and robust order execution tools can save time.

• Fees: Watch for commission rates, inactivity fees, and transfer charges.

• Educational tools: For new investors, platforms with tutorials and research tools can be beneficial.

Step 2: Choose the right account type and open an account

Canadian investors can use several account types to trade US stocks, each with its own benefits:

• TFSA (Tax-Free Savings Account): Gains and dividends from US stocks are tax-free in Canada, but US dividends may still be subject to withholding tax.

• RRSP or SRRSP (Registered Retirement Savings Plan): US dividends are exempt from withholding tax under the Canada-US tax treaty, making RRSP ideal for US stock investments.

• Margin Account: Lets you borrow funds to increase your purchasing power, but adds risk due to interest costs and potential losses.

• Cash Account: A basic account where you use only deposited funds to buy stocks, suitable for most new investors.

To open a brokerage account in Canada, you’ll typically need your SIN, government-issued ID, proof of residence, employment information, and banking details.

Step 3: Fund your account

Once your account is opened, you can deposit funds through common methods such as Interac e-Transfer, bank wire transfers, pre-authorized debit, or linking your bank account directly.

Step 4: Research Meta Platforms's fundamentals

Before you invest in Meta Platforms stock, review key fundamentals. Meta’s business includes digital advertising, which generated over $50 billion in Q3 2025 revenue, and Reality Labs, which develops AI wearables and the metaverse. Check the price-to-earnings (P/E) ratio, earnings growth, cash flow, and analyst ratings. As of October 31, 2025, Meta's P/E (TTM) is 28.69, and most analysts maintain a “Strong Buy” rating with a target price average of USD 869.13.

Step 5: Set a budget for your Meta Platforms stock purchase

Investing should align with your financial goals. Here's how to approach budgeting:

• Assess available funds: Consider your total investable amount and how much you want to allocate to technology stocks like Meta.

• Build an emergency fund first: Ensure you have at least 3–6 months of expenses in savings before investing.

• Consider fractional shares: If Meta’s share price (USD 654.32 as of Oct 31, 2025) is too high per unit, some Canadian platforms offer fractional shares so you can still gain exposure.

Step 6: Place your Meta Platforms's order

Once you're ready, log in to your brokerage account and search for Meta by its ticker symbol (META). Choose your order type—like market or limit—and specify the quantity or dollar amount. Confirm and submit your order. It will execute based on current market availability and order parameters.

Step 7: Monitor and manage your investment

After purchasing Meta Platforms stock, monitor performance using real-time price alerts or watchlists. Stay updated on quarterly earnings, new AI product launches, and strategic moves in advertising and Reality Labs. Re-evaluate your position with any major market developments or personal financial changes.

Alternative ways to invest in Meta Platforms?

Canadian investors interested in Meta Platforms (NASDAQ: META) have several alternatives to owning individual shares. These options can offer diversified exposure, flexible trading strategies, or thematic investing potential related to this prominent technology firm.

Meta Platforms ETFs

Exchange-traded funds (ETFs) provide a convenient way to gain exposure to Meta Platforms without the need to buy individual shares. They can offer diversification, lower individual stock risk, and easier access through Canadian and global markets.

• Vanguard Communication Services ETF (VOX): Includes major U.S. communication services companies, with Meta representing a significant holding.

• SPDR S&P 500 ETF Trust (SPY): Tracks the S&P 500 Index and includes Meta among its top holdings. Useful for broader market exposure alongside Meta.

• iShares U.S. Technology ETF (IYW): Focuses on U.S. technology leaders, including Meta, with potential sector-specific performance benefits.

• Horizons NASDAQ-100 Index ETF (HXQ.TO): A Canadian-listed ETF providing exposure to the NASDAQ-100 Index, including large positions in Meta Platforms.

Meta Platforms options

For more advanced investors in Canada, options trading can be an alternative way to gain exposure to Meta Platforms. Options contracts allow traders to speculate on future price movements or hedge existing positions. With high options volume and active implied volatility, Meta offers liquidity and flexibility for both call and put options strategies.

Stocks similar to Meta Platforms

If you're looking for other companies with similar business models or market positioning to Meta Platforms (META), a number of U.S. and globally traded tech giants may align with your investment preferences.

• Alphabet Inc. (GOOGL): The parent company of Google, offering advertising-driven revenue and innovation in AI, cloud, and consumer services.

• Apple Inc. (AAPL): A leader in consumer tech and digital services, known for its strong hardware ecosystem and recurring revenue from services.

• Microsoft Corp. (MSFT): A technology heavyweight with a strong footprint in software, cloud computing, and enterprise services.

• Snap Inc. (SNAP): A social media company operating Snapchat, with a focus on younger demographics and augmented reality features.

• Amazon.com Inc. (AMZN): While primarily an e-commerce company, Amazon has increasing influence in cloud and digital advertising, overlapping with Meta’s sectors.

Is it a good time to invest in Meta Platforms (META) stock?

For Canadian investors evaluating Meta Platforms (NASDAQ: META), the recent market volatility presents a compelling moment to reassess value. As of October 31, 2025, Meta traded at USD 654.55, down significantly from its 52-week high of USD 796.25, reflecting a sharp post-earnings retreat—primarily due to a one-time USD 15.93 billion tax charge and increased AI infrastructure spending forecasts.

Despite the earnings dip, underlying fundamentals show resilience. Meta reported Q3 revenue of USD 51.24 billion, up 26% year-over-year, with adjusted net income (excluding the tax event) at USD 18.64 billion. Daily active users exceeded 3.5 billion, reinforcing continued global engagement. The company's trailing P/E ratio stands at 28.69, aligning with tech sector averages.

However, elevated capital expenditures—projected at USD 70–72 billion for 2026—and regulatory headwinds in Europe pose forward-looking risks. For Canadian investors, the weaker CAD may further amplify FX risk on returns, especially as Meta reports in USD.

Although Meta retains a "Strong Buy" consensus from analysts, timing remains sensitive given macroeconomic uncertainty and tech sector rotations. Portfolio diversification and attention to U.S. tax regulations for Canadian holders should also influence allocation decisions.

Source: moomoo.com, data as of 25-10-31