How to invest Google Stock in Canada [2025]

Key Takeaways

• Alphabet-C (GOOG) reported Q3 2025 revenue of $102.35B and net profit of $34.98B, driven by strong ad and cloud growth.

• Google Cloud revenue grew 34% YoY, showing strong AI-powered enterprise demand.

• Stock trades near all-time highs at $281.90, with a forward P/E of 23.36 and analyst consensus rating of "Strong Buy."

• Alphabet initiated dividends in 2024, with a current payout of $0.21 per quarter and under 9% payout ratio.

• Canadian investors can buy GOOG via TFSA or RRSP; RRSPs avoid U.S. dividend withholding tax.

Alphabet-C (GOOG.US) is the parent company of Google and a dominant force in the global technology sector. Its core operations span digital advertising, cloud computing, and consumer services like Search, YouTube, Android, and Google Maps, with advertising alone contributing over 85% of Q3 2025 revenues. Alphabet distinguishes itself with a robust AI ecosystem driving growth across segments, particularly with Google Cloud’s 34% YoY revenue surge powered by enterprise AI demand. With consistent profitability, $102.3 billion in Q3 2025 revenue, and a "Strong Buy" analyst consensus, Alphabet offers compelling long-term growth potential in the digital and AI economies.

Source: moomoo, data as of 25-11-03

Is Alphabet-C (GOOG) stock overvalued or undervalued?

For Canadian investors keeping a close eye on U.S. tech stocks, Alphabet-C (GOOG) has become a prominent name on watchlists, especially following its recent outperformance. As one of the world's most valuable tech companies, Alphabet's robust fundamentals, dominance in digital advertising, and rapid expansion in AI-driven cloud ecosystems make it a key consideration in long-term equity portfolios. The growing relevance of AI across its products — from Google Search and YouTube to Google Cloud — continues to drive earnings, prompting analysts and investors to re-assess its current valuation in context with its growth trajectory.

Recent price movements reflect sharp investor sentiment, with Alphabet-C's stock climbing near all-time highs amid better-than-expected Q3 earnings. However, the question remains whether its upward trajectory is adequately justified by its underlying financial data. A closer look into key performance ratios, dividend trends, and market capitalization offers perspective into how Alphabet-C stock stands in terms of value compared to its earnings and broader market benchmarks.

Key financial metrics for Alphabet-C (GOOG)

Source: moomoo, data as of 25-11-03.

Alphabet-C (GOOG) price forecast

As of early November 2025, the consensus among 39 Wall Street analysts remains highly optimistic on the Alphabet-C stock price. With a "Strong Buy" recommendation rating, the average price target is $306.84 — representing a potential upside from the last close. High-end estimates reach as far as $350, while the conservative outlook is set around $210. The strong momentum in Google Cloud's enterprise AI adoption and solid advertising revenue recovery has prompted notable price target revisions from institutions like Goldman Sachs and Citi.

Looking ahead, Alphabet's management projects ongoing capital expenditure growth, particularly around AI infrastructure, potentially fueling long-term profitability and justifying valuation multiples. For investors in Canada seeking U.S. tech exposure, Alphabet-C comes across as a premium-priced asset, yet still grounded in strong earnings growth. Monitoring upcoming earnings, macroeconomic shifts, and competitors in AI and cloud space will be crucial when evaluating the future direction of Alphabet-C’s stock price performance.

Alphabet-C earnings 2025 Q3 analysis

Source: Alphabet Q3 2025 Earnings Report, data as of 2025-10-30

Alphabet-C’s third-quarter financial results for 2025 marked a major milestone, with revenue crossing the $100 billion threshold for the first time. Total revenue reached $102.35 billion, up 15.95% year-over-year, driven by broad-based growth across all core businesses. Net profit soared to $34.98 billion, a staggering 32.99% surge from the same period last year. This growth is mirrored in its earnings per share, which rose 35% to $2.87. If revenues were the fuel, it’s Alphabet’s AI-driven growth strategy that served as the engine. This was clearly articulated during the latest Alphabet earnings call on October 30, where leadership emphasized that platforms like Search, YouTube, and Google Cloud saw growing user engagement as a result of integrations with its AI infrastructure, including Gemini 2.5.

The 2025 Q3 Alphabet earnings date marks a critical moment for investors evaluating long-term performance. Operating profit came in at $31.23 billion, with a healthy operating margin of 30.5%, even though the company absorbed a $3.5 billion EC fine. Without the fine, operating income grew 22% year-over-year. During the Alphabet earnings call, it was highlighted that Google Cloud revenue grew 34%, reflecting strong enterprise demand for AI-powered tools. Think of Alphabet as a high-tech factory, where smarter machines (AI models) are increasingly making the production line more efficient and profitable. With over 75 million daily Gemini users and a $155 billion cloud backlog, it’s evident that Alphabet’s investment in AI is now bearing tangible, profitable fruit, setting a foundation for sustained growth ahead.

Alphabet-C stock split analysis

Understanding the Alphabet-C stock split is critical for investors looking to navigate historical share price performance and determine optimal entry points. Alphabet-C (GOOG) last implemented a notable stock split on July 18, 2022, when it executed a 20-for-1 stock split. This stock split dramatically reduced the share price, making it more accessible to retail investors while maintaining the company’s market capitalization. Although fewer in occurrence compared to some peers, such high-ratio splits from Alphabet are strategic moves often aligned with robust earnings growth and heightened share price levels. For Canadian investors considering buying into Alphabet-C, recognizing such split events helps assess the long-term valuation trajectory and aligns with broader investment timing strategies.

Source: moomoo, data as of 25-11-03.

Alphabet-C (GOOG) dividends analysis

Alphabet-C (GOOG.US), the parent company of Google, has adopted a shareholder-friendly approach in recent years by initiating and maintaining a consistent dividend policy. Despite traditionally being known as a high-growth tech giant reinvesting profits into R&D and expansion, Alphabet began distributing dividends in 2024, signaling a maturing business model. This development makes the Alphabet-C dividend increasingly relevant for Canadian investors seeking technology growth stocks that also offer income potential.

In terms of dividend sustainability, Alphabet-C maintains an extremely low payout ratio of under 9%, backed by robust earnings and strong free cash flow. The company continues to post impressive financials—with earnings per share (EPS) increasing 35% YoY in Q3 2025—and a quarterly dividend that reflects both stable profitability and management’s confidence in future cash generation.

For Canadian residents interested in investing in the GOOG dividend, the quarterly nature of the payouts offers predictable income opportunities. Although the yield remains modest, Alphabet's solid fundamentals make it an appealing option for dividend growth investors. Additionally, its inclusion in many global ETFs and the availability of fractional shares allow for easier access via Canadian brokerage platforms.

Dividend summary of Alphabet-C (GOOG.US)

Source: moomoo Financial Data, data as of 2025-11-03.

Can I Invest Alphabet-C Stock with a TFSA or RRSP?

Canadian investors can buy Alphabet-C (GOOG) stock through both a Tax-Free Savings Account (TFSA) and a Registered Retirement Savings Plan (RRSP), provided the account is held with a qualified brokerage that offers access to U.S. markets. When buying U.S. stocks in a TFSA, investors should note that while capital gains and dividends are tax-free in Canada, a 15% U.S. withholding tax still applies to dividends, such as Alphabet's recent quarterly payouts of $0.21 USD per share in September and June 2025. In contrast, buying U.S. stocks with an RRSP generally exempts investors from this withholding tax due to the Canada-U.S. tax treaty, making it a tax-efficient vehicle for long-term exposure to Alphabet shares.

How to invest Alphabet (GOOG) stock in Canada?

As Alphabet (GOOG) continues to dominate the digital advertising and cloud sectors, many Canadians are seeking simple and effective ways to add this top-performing U.S. tech stock to their portfolios. If you're short on time and want a user-friendly approach, here's a step-by-step guide tailored for Canadian investors to start investing in Alphabet stock.

Step 1: Pick a stock trading platform

Choosing the right trading platform helps streamline your investing experience, especially if you're working full-time in Canada and have minimal time for research. Look for platforms that offer access to U.S. markets, support Canadian dollar to U.S. dollar conversions, provide real-time data, and offer mobile apps with intuitive interfaces. Low fees, customer support availability, and ease of account setup are also key considerations.

Step 2: Choose the right account type and open an account

To invest in Alphabet stock from Canada, you can open one of the following account types based on your financial goals and tax preferences:

• TFSA (Tax-Free Savings Account): Capital gains, dividends, and interest earned are not taxed. However, holding U.S. dividend-paying stocks like GOOG here may incur a 15% U.S. withholding tax on dividends.

• RRSP (Registered Retirement Savings Plan) or SRRSP (Spousal RRSP): Offers tax-deferred growth and avoids the U.S. withholding tax on dividends if the stock is eligible and held properly.

• Margin Account: Allows you to borrow funds to invest, suitable for experienced investors aiming for leverage. Be cautious with risk management.

• Cash Account: Basic account type using only available funds. Simple and straightforward for beginners.

To open a brokerage account in Canada, you'll typically need a Social Insurance Number (SIN), a valid Canadian address, employment and income information, as well as government-issued ID.

Step 3: Fund your account

You can fund your trading account using several methods, including Interac e-Transfer, wire transfer, direct bank link, or USD currency transfer if supported. Check for any currency conversion fees when transferring CAD to USD for U.S. investments.

Step 4: Research Alphabet's fundamentals

Before buying Alphabet stock, evaluate its key financial indicators. As of October 31, 2025, Alphabet boasted a $3.4 trillion market cap and delivered robust Q3 results with $102.3 billion in revenue. Google Services (including Search and YouTube Ads) contributed 85% of revenue, while Google Cloud revenue surged 34% year-over-year. With strong EPS growth (up 35% YoY to $2.87) and strategic AI investments, it's essential to understand business performance before you invest in Alphabet stock in Canada.

Step 5: Set a budget for your Alphabet stock purchase

Decide how much of your savings and portfolio allocation you're willing to commit. Alphabet shares currently trade above $280 USD per share, so prioritize financial stability first:

• Ensure you have an emergency fund in place before investing

• Allocate a portion of your portfolio to U.S. equity based on your risk tolerance

• Consider fractional shares if a full share of GOOG stock is too expensive for your budget

Step 6: Place your Alphabet stock order

Log into your trading platform, search for “GOOG” or “Alphabet Inc. Class C”, and select the number of full or fractional shares you want to purchase. You can choose between market orders (executed at current price) or limit orders (executed at your set price). Confirm the trade and monitor the confirmation notice.

Step 7: Monitor and manage your investment

Stay updated on Alphabet's performance, earnings releases, and strategic developments in AI and cloud computing. Use alerts or automation tools on your platform to track price movements, set stop-loss levels, or rebalance your portfolio as needed. Periodically review whether Alphabet stock remains aligned with your financial goals as a Canadian investor.

Alternative ways to invest in Alphabet-C (GOOG) ?

For Canadian investors interested in gaining exposure to Alphabet-C (GOOG), there are a variety of investment vehicles beyond directly purchasing individual shares. These alternatives can offer added diversification, flexibility, or risk management opportunities.

Alphabet-C (GOOG) ETFs

Investing in exchange-traded funds (ETFs) that include Alphabet-C (GOOG) stock can provide a convenient way to access a diversified portfolio while still gaining exposure to the performance of the company. ETFs may reduce the risk associated with investing in a single stock, and they can be traded on Canadian brokerage platforms in CAD or USD.

• Vanguard S&P 500 ETF (VOO): This ETF tracks the S&P 500 and includes Alphabet-C among its top holdings. It offers broad exposure to large-cap U.S. equities.

• iShares U.S. Technology ETF (IYW): Focuses on the U.S. technology sector and includes major tech players such as Alphabet-C.

• SPDR S&P 500 ETF Trust (SPY): Another popular S&P 500 index fund that includes Alphabet-C, commonly traded and highly liquid.

• iShares Core MSCI World ETF (XWD.TO): A global equity ETF listed in Canada that indirectly includes Alphabet-C through U.S. exposure.

Alphabet-C (GOOG) options

For more advanced investors in Canada with access to U.S. options markets, options trading on Alphabet-C (GOOG) can provide different strategic opportunities. These might include hedging, speculation, or generating income through calls and puts. As of October 31, 2025, Alphabet-C options exhibited a put-call ratio of 0.42 with implied volatility at 34.66%, highlighting moderate market activity and sentiment.

Stocks similar to Alphabet-C (GOOG)

Canadian investors who are comparing investment opportunities may also consider companies with similar business models or market capitalizations. The following stocks operate within the same technology or digital advertising landscape.

• Meta Platforms Inc. (META): Operates major social media platforms such as Facebook and Instagram, with a strong presence in digital advertising.

• Microsoft Corp. (MSFT): Diversified tech leader with exposure to cloud computing, software, and AI, similar to Alphabet's business segments.

• Amazon.com Inc. (AMZN): E-commerce and cloud computing giant with overlapping interests in digital services, advertising, and AI.

• Apple Inc. (AAPL): Known for its hardware ecosystem, Apple also generates significant revenue from digital services and platforms.

Is it a good time to invest Alphabet-C (GOOG) stock?

As of October 31, 2025, Alphabet-C (NASDAQ: GOOG) is trading at USD 282.38, near its all-time high of USD 291.93. The stock has advanced 34.92% year-to-date and over 56% compared to the same period last year. Canada's investors evaluating entry points should weigh strong fundamentals against current valuation levels.

Alphabet’s Q3 2025 earnings showcased a 16% YoY revenue increase to USD 102.3 billion and a 35% YoY EPS growth to USD 2.87. This momentum is driven by Google Cloud's 34% YoY growth and continued strength in ad revenue from platforms like Search and YouTube.

The company’s forward P/E stands at 23.36, slightly below its trailing P/E of 27.82, reflecting earnings optimism. Meanwhile, Alphabet continues to invest heavily in AI infrastructure, with CapEx guidance for FY2025 raised to USD 91–93 billion, up from last year’s USD 52.5 billion.

However, volatility remains a factor, with a recent implied volatility of 34.66% and heightened short-term trading activity around earnings. For Canadian investors, currency exposure and global tech rotations should also be considered when evaluating opportunities in U.S. equities.

Overall, while Alphabet presents strong financial growth, its current trading range suggests it is key to assess market timing and portfolio diversification before investing.

Source: Moomoo, data as of 2025-10-31