LaserAway - Nation's Leading Aesthetic Dermatology Company - Adds Former Orangetheory CMO and Amazon Exec Kelly Lohr as Chief Customer Officer
LaserAway - Nation's Leading Aesthetic Dermatology Company - Adds Former Orangetheory CMO and Amazon Exec Kelly Lohr as Chief Customer Officer
Lohr will oversee marketing and customer experience as LaserAway continues its expansion
隨着 LaserAway 的持續擴張,洛爾將監督營銷和客戶體驗
LOS ANGELES, April 29, 2024 /PRNewswire/ --The nation's leading aesthetic dermatology chain, LaserAway, has hired Kelly Lohr as its first-ever Chief Customer Officer. Overseeing the end-to-end customer journey – including customer acquisition and customer engagement, retention, and loyalty – Lohr joins after serving as Chief Marketing Officer at fitness giant Orangetheory Fitness and holding executive marketing roles at Freshly and Amazon. Already in 145 locations, LaserAway will benefit from Lohr's expertise in scaling health and wellness brands.
洛杉磯,2024年4月29日 /PRNewswire/ ——美國領先的美容皮膚科連鎖店LaserAway已聘請凱利·洛爾擔任其首位首席客戶官。洛爾此前曾在健身巨頭Orangetheory Fitness擔任首席營銷官並在Freshly和Amazon擔任高管營銷職務,負責監督端到端的客戶旅程,包括客戶獲取和客戶參與度、留存率和忠誠度。LaserAway已經在145個地點開設辦事處,將受益於洛爾在擴大健康和保健品牌方面的專業知識。
"When my brothers Brock, Todd, and I partnered with Dr. Roy Winston to start LaserAway in 2006, we were encouraged by the response to our aesthetic dermatological services – pairing certified medical professionals with cutting-edge lasers. In just the past four years, we've experienced remarkable demand for our services," LaserAway Co-Founder and CEO Scott Heckmann said. "Once we met Kelly, we knew this role was a perfect match given her multi-unit marketing experience and thorough understanding of brand-building and customer engagement strategies. She brings terrific experience in building and leading high-performing marketing teams for visible health and wellness brands."
“2006年,當我的兄弟布羅克、託德和我與羅伊·溫斯頓博士合作創辦LaserAway時,我們的美容皮膚科服務——將認證的醫療專業人員與尖端激光器配對,得到了回應,這使我們感到鼓舞。僅在過去的四年中,我們的服務需求巨大。” LaserAway聯合創始人兼首席執行官斯科特·赫克曼說。“見到凱利後,鑑於她的多部門營銷經驗以及對品牌建設和客戶參與策略的透徹理解,我們就知道這個職位是完美的選擇。她在爲知名健康和保健品牌建立和領導高績效營銷團隊方面擁有豐富的經驗。”
"When I met with Scott and the LaserAway team, it was clear this was an unmatched opportunity – one of the hottest categories, the leader in the space, and in a role built around customer obsession," Lohr said. "I'm excited to jump on this rocket ship and help with further scaling this impressive business. And I'm thrilled to keep working in an industry that is all about empowering people to feel good about themselves."
洛爾說:“當我與斯科特和LaserAway團隊會面時,很明顯這是一個無與倫比的機會——它是最熱門的類別之一,是該領域的領導者,其角色建立在對客戶的癡迷的基礎上。”“我很高興能加入這艘火箭飛船,幫助進一步擴大這項令人印象深刻的業務。我很高興能繼續在一個致力於讓人們自我感覺良好的行業中工作。”
The health, wellness, and beauty space is one of the nation's fastest-growing verticals. Medical aesthetics is a $15 billion industry and has seen 50% growth over four years. LaserAway's business model brings top-of-the-line lasers – for hair and tattoo removal, skin tightening and rejuvenation, and aesthetic improvement – and injectables to clients in chic locations. Patients can virtually consult with the company's doctors and nurses about their best treatment options and seamlessly book in-person appointments. The company has a team of more than 20 board-certified dermatologist medical directors who supervise hundreds of licensed clinicians across the country.
健康、保健和美容領域是美國增長最快的垂直領域之一。醫學美容是一個價值150億美元的行業,在四年內增長了50%。LaserAway的商業模式爲時尚場所的客戶提供一流的激光器——用於去除毛髮和紋身、緊膚和恢復活力以及美學改善——以及注射劑。患者可以虛擬地諮詢公司的醫生和護士,了解他們的最佳治療方案,並無縫預約面對面預約。該公司擁有一支由20多位經董事會認證的皮膚科醫生醫學主管組成的團隊,負責監督全國數百名持牌臨床醫生。
Lohr has more than two decades of experience in brick-and-mortar marketing, brand strategy, and customer engagement. At Orangetheory, Lohr introduced a full-funnel marketing approach, and launched both a member insights function and an influencer/partnerships discipline, supporting company growth for the fitness company's 1540 franchises around the globe.
洛爾在實體營銷、品牌戰略和客戶參與方面擁有二十多年的經驗。在Orangetheory,洛爾引入了全渠道營銷方法,並啓動了會員洞察職能和影響者/合作伙伴學科,爲這家健身公司在全球的1540個特許經營權的發展提供了支持。
Prior to her role as CMO at Orangetheory, Lohr was Chief Growth Officer at Freshly, the Nestle-owned healthy prepared meal delivery subscription service. Lohr has also served as Head of Brand, Marketing, Customer Insights, and Strategic Partnerships for Amazon Go, where she was a part of the initial team that launched the autonomous retail concept and the Just Walk Out Technology platform. Lohr is a graduate of the University of Texas and lives in Austin with her family.
在擔任Orangetheory首席營銷官之前,洛爾曾在雀巢旗下的健康即食配送訂閱服務公司Freshly擔任首席增長官。洛爾還曾擔任Amazon Go的品牌、營銷、客戶洞察和戰略合作伙伴關係主管,她是最初推出自主零售概念和Just Walk Out Technology平台的團隊的一員。洛爾畢業於德克薩斯大學,與家人住在奧斯汀。
About LaserAway
LaserAway is a leader in aesthetic dermatology, offering customized procedures tailored to customers' individual needs. LaserAway has 145 locations across the country and specializes in a full suite of aesthetic treatments including laser hair removal, laser tattoo removal, laser skin rejuvenation, body contouring, skin tightening, injectables, and skin care products. Ares Management and Seidler Equity Partners are both investors in LaserAway. For more information, please visit .
關於 LaserAway
LaserAway是美容皮膚病學領域的領導者,提供根據客戶個人需求量身定製的定製程序。LaserAway在全國擁有145個分支機構,專門提供全套美容護理,包括激光脫毛、激光去除紋身、激光皮膚再生、身體輪廓、緊膚、注射劑和護膚產品。Ares Management和塞德勒股票合夥人都是LaserAway的投資者。欲了解更多信息,請訪問。
Media Contact:
Molly Weissman
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媒體聯繫人:
莫莉·韋斯曼
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SOURCE LaserAway
來源 LaserAway