"Microsoft Makes Copilot Available To All Advertisers; Microsoft Copilot Now Offers AI-Powered Conversational Support, Creative Asset Recommendations And Content Generation Capabilities" - Search Engine Land
"Microsoft Makes Copilot Available To All Advertisers; Microsoft Copilot Now Offers AI-Powered Conversational Support, Creative Asset Recommendations And Content Generation Capabilities" - Search Engine Land
“微軟向所有廣告商提供Copilot；微軟Copilot現在提供人工智能驅動的對話支持、創意資產推薦和內容生成功能”-Search Engine Land
Microsoft's AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.
微軟今天宣佈，微軟的人工智能助手Copilot現在可供微軟廣告平台上的所有廣告商使用，此前他們增加了測試池。
Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We'll be watching closely to see whether these claims are actually true for advertisers.
我們關心的原因：微軟吹捧CoPilot是廣告商節省日常任務時間、專注於戰略決策和提高整體績效的一種方式。我們將密切關注這些說法對廣告商來說是否屬實。
What's new. Copilot offers several AI-powered capabilities within the ad platform, including:
什麼是新的。Copilot 在廣告平台內提供多種人工智能驅動的功能，包括：
- Natural language conversational chat to get answers and synthesize info.
- Recommendations for ad creative assets like images and copy.
- AI-generated images and other assets on demand.
- Integrated throughout the platform UI and workflows.
- 自然語言對話聊天以獲取答案併合成信息。
- 對圖片和文案等廣告創意資源的建議。
- 按需提供 AI 生成的圖像和其他資產。
- 集成在整個平台的用戶界面和工作流程中。
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