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Sega Issues Financial Warning Over 'Sluggish' Holiday Sales

Sega Issues Financial Warning Over 'Sluggish' Holiday Sales

世嘉因假日銷售 “疲軟” 發佈財務警告
Benzinga ·  02/10 09:04

Sega Sammy Holdings Inc - ADR (OTC:SGAMY) issued a financial warning due to disappointing sales during the crucial holiday season of 2023.

世嘉森美控股公司——ADR(場外交易代碼:SGAMY)發佈了財務警告,原因是2023年關鍵假日季的銷售令人失望。

The company attributed the downward revision of its sales and profit forecast to "weak sales" of new games released in the third quarter of the financial year, reported IGN.

IGN報告稱,該公司將向下修正的銷售和利潤預測歸因於本財年第三季度發佈的新遊戲 “銷售疲軟”。

Sega highlighted "sluggish" sales of titles like "Sonic Superstars," "Endless Dungeon," and "Total War: Pharaoh" during the holiday season.

世嘉強調了假日季期間《索尼克超級巨星》、《無盡地下城》和《全面戰爭:法老》等遊戲的銷量 “疲軟”。

The company also incurred losses linked to an inventory write-down, which were "in response to these sales conditions."

該公司還蒙受了與庫存減記相關的損失,這是 “對這些銷售條件的回應”。

"As a result of these factors, etc., both sales and ordinary income are expected to be lower than previous forecast," the company said in a statement.

該公司在一份聲明中表示:“由於這些因素等,預計銷售額和普通收入都將低於先前的預測。”

Sales struggles were particularly notable in Europe and the United States, where Sega cited a plateau in market expansion due to economic challenges like inflation.

歐洲和美國的銷售困境尤其明顯,世嘉指出,由於通貨膨脹等經濟挑戰,市場擴張處於停滯狀態。

Despite the success of recently released games like "Like a Dragon: Infinite Wealth" and "Persona 3 Reload," Sega doesn't anticipate these titles, nor the upcoming "Unicorn Overlord," to offset the overall lower sales and profits for the financial year.

儘管最近發佈的《Like a Dragon:無限財富》和《女神異聞錄3 Reload》等遊戲取得了成功,但世嘉預計這些遊戲以及即將推出的《獨角獸霸王》都無法抵消本財政年度整體銷售額和利潤的下降。

The company acknowledged the impact of competitive titles, notably "Super Mario Bros. Wonder," which launched shortly after "Sonic Superstars."

該公司承認了競爭類遊戲的影響,尤其是在《索尼克超級巨星》之後不久推出的《超級馬里奧兄弟奇蹟》。

Sega announced ongoing structural reforms in its European game development business, including the cancellation of projects like "Hyenas" and a review of the medium-term lineup. This restructuring also involves management changes.

世嘉宣佈正在對其歐洲遊戲開發業務進行結構性改革,包括取消 “Hyenas” 等項目和審查中期陣容。此次重組還涉及管理層變動。

Image credits: IB Photography on Shutterstock.

圖片來源:Shutterstock 上的 IB 攝影。

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