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莫欺少年穷，一战破苍穹！由阅文集团授权、深圳易帆研发，由中手游全球发行的动画级还原燃爽动作手游——《斗破苍穹：巅峰对决》荣获硬核联盟明星游戏推荐！
可还记得那一句“三十年河东三十年河西，莫欺少年穷”？可还记得萧炎独上云岚宗时的“虽千万人吾往矣”？
岁月匆匆，心中的热血却未曾冷却！让我们锁定6月7日，在《斗破苍穹：巅峰对决》中再续斗气大陆的传奇。
视听玩一体，体验可以玩的斗破苍穹动画
《斗破苍穹：巅峰对决》由中手游投资的研发商——深圳易帆互动开发，深圳易帆一直专注于优质ARPG的研发和运营。游戏深度还原了原著设定，将大家熟悉的斗技战斗、异火收服、炼药提升等模式全部还原到游戏中，玩家可以在游戏中凝聚斗铠、斗气化翼、抢占领地、建立宗门，感受原汁原味的斗气大陆！为了增强游戏的沉浸感，游戏还邀请了【美杜莎CV：冯骏骅】、【萧炎CV：不一】、【药尘CV：黑石稔】、【海波东CV：谢添天】等原配声优老师们为游戏配音。在这个熟悉而又全新的斗气大陆上，大家将享受视听玩一体的游戏盛宴，享受可以玩的斗破苍穹动...

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1. How do you view the current market situation in the game industry? How does management think about the company's competitive advantages and develop corresponding development strategies?
Answer:
In 2023, the actual sales revenue of the domestic game market was 302,964 billion yuan, an increase of 13.95% over the previous year, breaking the 300 billion mark for the first time. The main reasons for the year-on-year increase in revenue and the record high include: many negative factors have clearly subsided during the pandemic, and users' willingness and ability to spend has rebounded; game market version distribution has become normalized, new game products are being sold centrally and explosions have appeared, supporting revenue growth with long-term operating products; and the widespread use of multi-terminal concurrency methods, which clearly contributed to revenue growth.
In 2023, the game industry will also have the following major trends:
1. In 2023, app games faced challenges. The competitive market brought about a marked increase in purchasing costs, but IP is still an important way for app games to effectively reduce customer acquisition costs. Traditional gameplay in app games, and games that are burdensome, are seriously shrinking, while lightweight gameplay is easy to use, then gradually enters a medium to heavy commercial model, and games that adapt to fragmented game time have become a trend in app games.
2. Compared with 2022, users' willingness to pay has increased to a certain extent, but long-term continuous improvement is still needed. As a result, even the most leading manufacturers began to win players by cutting prices and paying benefits, and adopted the “Pinduoduo” style of play. Game design pays more attention to small to medium R...

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由上海灵刃研发，中手游与贪玩游戏（中旭未来）联合发行的《斗罗大陆：史莱克学院》手游，凭借阅文集团《斗罗大陆》小说和腾讯视频《斗罗大陆》动画的双授权改编，成功打造了一个斗罗开放大世界团战MMO的极致体验。
在游戏首发当日，一举登顶iOS免费榜总榜和TapTap热门榜，这一开门红的成绩不仅证明了斗罗大陆IP的巨大影响力，也为游戏的后续表现奠定了坚实的基础。此后，游戏在iOS游戏免费榜前五和畅销榜30名左右的稳定表现，上线仅一个月的时间里，便实现了首月流水破亿的成绩，展现了其强大的市场号召力和玩家基础。
斗罗MMO满月献礼 新副本新玩法助力巅峰之路
《斗罗大陆：史莱克学院》满月之际，为玩家带来重重惊喜！全新秘境副本开启，挑战四大神秘领域，解锁更深层次的斗罗世界。追猎变异魂兽，赢取珍品魂骨，提升战力。组队副本开荒，探索斗罗神秘宝藏，获取至尊奖励，更有炫酷新时装【炽凰鸣曜】披风亮相，展现独特风采。同时，限时福利活动火热进行中，登录即可领取丰厚奖励。别错过这一绝佳机会，与好友并肩作战，共赴斗...

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Adapted from the famous national-level IP “Doulo Continent” novel and animation, the true animated Dora Martial Spirit is transformed into an RPG “Doulo Continent: Reversing Time and Space”, which opens on all platforms on February 23.
This game innovatively uses multiple time-space warriors as the main story to bring all players a new battle story; a large number of exquisite hand-drawn Live2D vertical drawings to make all familiar characters come to life; the animation-level gorgeous performance of all characters and the authentic martial arts dual-form system will bring players unparalleled visual enjoyment and combat experience.
China Mobile Games deeply lays out the Douro IP matrix to comprehensively explore the Guoman IP game market
As early as 2019, China Mobile Game revealed the first Doulo IP game product at the Douluo Mainland game product launch conference, bet on the rising trend of Guoman IP, officially launched a long-term strategic plan for the in-depth layout of the “Guoman IP Game”, and used Douluo Mainland IP as the core IP in this plan to carry out serial game development and distribution. Today, China Mobile Games has been deeply involved in Doulo Mainland IP for many years, and has built a series gameplay game matrix based on the gameplay on different products, based on the four major features of numerical cards, strategy cards, 3D action, and big world MMO.
On April 28, 2021, “Doulo Continent - Dugan Returns” was officially launched as the first Chinese mobile game to launch around the Doulo Continent IP...

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On January 31, the “Doulo Continent: Shrek Academy” mobile game was first launched on all platforms, developed by Shanghai Smart Blade and co-published by China Mobile Games (Zhongxu Mirai), and has obtained a dual license to read the “Doulo Continent” novel and Tencent Video's “Doulo Continent” animation. On the day the product was launched, it directly reached the top of the iOS free list and the TapTap Hot List. After its launch, it remained in the top 5 of the iOS free game list, while the bestseller list remained around 30, showing strong absorption capacity and commercial value.
Three years of ingenuity to make a Doulo MMO that everyone can enjoy
What kind of game adaptation do the majority of “Dora Dora” fans need? This has always been the first question on the minds of development teams. As the development team said, what really matters is: “On the one hand, let Doulo fans play a fun MMO, and on the other hand, how to make more gamers and MMO players feel the charm of Doulo.”
To put it bluntly, they wanted to make an MMORPG based on the IP of “Doura” that everyone can enjoy.
Of course, keeping fans happy is always the first test an IP product faces. “Doulo Continent: Shrek Academy” places great emphasis on highly restoring the core experience of IP. It deeply binds the original book from music, plot, and gameplay, while adding new content that is more suitable for most users to enter.
In terms of plot, there are original works such as “Tang San Xiao Wu: Flower Sea Settlement”...

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On February 6, Gamma Data released the “2023 China Gaming Corporate Social Responsibility Report”. The report points out that after big data research and a large number of effective user surveys, the results show that the social responsibility status of the Chinese game industry continues to be optimized. At the same time, the report announced Chinese companies with outstanding social responsibility performance of the year. 16 game companies, including China Mobile Games, ranked among them.
In 2023, China's game industry social responsibility index reached 14.1, growing for 5 consecutive years. Gamma Data believes that the industry's social responsibility output is still improving and is more mature. The fulfilment of responsibilities is reflected in the fact that, on the one hand, the base of positive events is already high; on the other hand, negative events remain at a low level. The market size, talent development, public welfare events, etc. are already high, but they are still growing.
At the same time, the market economy is picking up, and the centralized launch of high-quality new products is driving up the market size and increasing the economic contribution. Many companies support young creators to create games through creative contests and other forms, facilitate the incubation of outstanding works, and increase talent development. In terms of social welfare, on the one hand, the number of enterprise layouts has increased, and on the other hand, the way and depth of enterprise responsibilities have improved.
China Mobile Games has always been committed to implementing its social responsibilities in various forms, including social welfare, cultural dissemination, school-enterprise cooperation, etc. For example, in 2023, Guangzhou Huashang Vocational College, the school-enterprise partner that China Mobile Games signed a contract with, held 20...

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Today, the highly anticipated “Doulo Continent: Shrek Academy” mobile game made a shocking debut on all platforms today! This game was developed by Smart Blade in Shanghai, and co-distributed by China Mobile Games. It has obtained a dual license to read the “Doulo Continent” novel and the Tencent video “Doulo Continent” animation. It is the first Doulo Open World Team Battle MMO mobile game. During the reservation period, well-known channels such as Huawei, vivo, and OPPO listed games as key reservation recommendations, and topped the top 1 reservation popularity, further enhancing the game's popularity and influence. On the day of the pre-download, it reached the top of the iOS free list, top1 on the TapTap Hot List. Multiple achievements have proven the appeal of its unique open world and team battle gameplay, which will undoubtedly reignite the enthusiasm of Dora fans and lead a new chapter of adventure!
Open up the world to explore new possibilities for Doulo IP adaptations
“Doulo Continent: Shrek Academy” is a game with a built-in 3D map and a deeply restored world of Doulo, creating a large and realistic open world for players. In this fantastic and adventurous world of Dora, players can team up with friends and participate in passionate team battles to challenge powerful world bosses together. Every battle will test the player's strategy and coordination, and every victory will bring an endless sense of glory and accomplishment.
For...

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“Doulo Continent: Shrek Academy”, developed by Shanghai Smart Blade and co-published by China Mobile Games and Zangwan, was officially announced today. The game has surpassed 6 million omni-channel reservations and will be launched on all platforms on January 31!
As a Doulo Open World Team Battle MMO mobile game adapted from the “Doulo Continent” novel and the Tencent video “Doulo Continent” animation, “Doulo Continent: Shrek Academy” has attracted the attention and anticipation of a large number of players since reservations began in August.
In previous rating tests, “Doulo Continent: Shrek Academy”'s omni-channel additions and second visits far exceeded market expectations. It has won unanimous praise from many players, and has also aroused widespread discussions in various channel forums, further verifying the players' expectations and love for the “MMO Battle” game.
The game was also highly praised and recommended by major game channels. Well-known channels such as Huawei, vivo, and OPPO have listed games as key reservation recommendations, and topped the top 1 reservation popularity, further enhancing the game's popularity and influence.
Now, the game is officially scheduled to debut on all platforms on January 31. I believe in this grand open world, you can team up with friends to participate in passionate team battles and explore the mysteries of the continent of Doulo together. Whether you're an MMO enthusiast or an IP party that finally wrote the original book, you can be satisfied in “Doulo Continent: Shrek Academy.”...

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On January 16, the results of the 2023 Youding Awards, jointly organized by Game Matrix, Game Think Tank, and GameRes Gaming Network, were officially released. China Mobile Games was awarded “Most Influential Game Company of the Year”.
The You Ding Award was officially launched by the You Federation in 2016. The purpose is to recognize outstanding companies and products in the game industry, give full play to the dominant role of industry media, and promote exchanges and cooperation between the game industry and with other industries. In previous events, the You Ding Award received help from nearly 100 well-known companies in the industry such as Tencent Games, NetEase Games, Century Huatong, Bilibili, 37 Entertainment, China Mobile Games, and Kaiying Network, as well as strong support from dozens of game industry media.
In 2023, China Mobile Games made significant gains in the business sector. For example, “Legend of Sword and Fairy” achieved excellent revenue results, the second test of “Fairy Sword World” triggered huge reactions from Fairy Sword fans, and “National Street Basket” began an undeleted file test to open up the 3V3 basketball fair competition mobile game market. At the same time, the company also reached a Hongmeng native game cooperation with Huawei, announcing that various games such as “World of Sword”, “Doulo: Shrek Academy”, “Daily Life in Chat Groups”, and “Battle for the Sky: Summit Showdown” have begun development of Hongmeng native games, injecting new vitality into the development of the game industry.
In terms of industry, Chinese mobile games were successively selected by the Ministry of Commerce, the Central Propaganda Department, the Ministry of Finance, the Ministry of Culture and Tourism, Guangzhou...