China Mobile Games selected as “2023 Outstanding Corporate Social Responsibility Performance” by Gamma Data Report

On February 6, Gamma Data released the “2023 China Gaming Corporate Social Responsibility Report”. The report points out that after big data research and a large number of effective user surveys, the results show that the social responsibility status of the Chinese game industry continues to be optimized. At the same time, the report announced Chinese companies with outstanding social responsibility performance of the year. 16 game companies, including China Mobile Games, ranked among them.

In 2023, China's game industry social responsibility index reached 14.1, growing for 5 consecutive years. Gamma Data believes that the industry's social responsibility output is still improving and is more mature. The fulfilment of responsibilities is reflected in the fact that, on the one hand, the base of positive events is already high; on the other hand, negative events remain at a low level. The market size, talent development, public welfare events, etc. are already high, but they are still growing.

At the same time, the market economy is picking up, and the centralized launch of high-quality new products is driving up the market size and increasing the economic contribution. Many companies support young creators to create games through creative contests and other forms, facilitate the incubation of outstanding works, and increase talent development. In terms of social welfare, on the one hand, the number of enterprise layouts has increased, and on the other hand, the way and depth of enterprise responsibilities have improved.

China Mobile Games has always been committed to carrying out its social responsibilities in various forms, including social welfare, cultural dissemination, school-enterprise cooperation, etc. For example, in 2023, Guangzhou Huashang Vocational College, a school-enterprise partner signed with China Mobile Games, held the 2023 Innovative Mini-Game Challenge. The competition aims to promote innovation and technological development, give full play to school-enterprise advantages, promote the integration of industry and education, discover outstanding game development talents in colleges and universities, discover creative game samples, and build a platform for students who love game culture to show their talents.

As a well-known game company in the industry, China Mobile Games also shared their entrepreneurial experiences with the participating students through video and encouraged young creators to pursue their dreams. As a school-enterprise cooperative enterprise, the company chose to start from the source of talent, actively assume responsibility for cultivating industrial talents, feed back with resources and experience, and jointly promote the high-quality development of the industry. Implement enterprise resources on the college side, provide a broader practical platform for students, and help the school cultivate and build high-quality talents.

Meanwhile, China Mobile Gaming's other long-term social welfare projects are still being implemented steadily. This includes a twinning support project launched at the end of 2021 with collaborative support between Guangdong and Gui. In 2023, China Mobile Games will increase support for 20 students with excellent academic characteristics and economically disadvantaged families in Longkai Village, as well as students with outstanding performance. Since 2017, China Mobile Games has successively donated and established 12 “China Mobile Games Dream Building Libraries” in cooperation with the China Population Welfare Foundation and the Lingshan Foundation.

For some time to come, China Mobile Games will also strive to achieve the goal of creating a Chinese cultural IP with global communication value, using its rich IP matrix to launch differentiated gameplay games including “Fairy Sword World”, and add elements such as AIGC to promote traditional Chinese culture, so that more users around the world can experience the charm of traditional Chinese culture.