We are one of the leading toy manufacturers and exporters, mainly engaged in the design, development, manufacture and sales of various types of outdoor sports toy products as well as infant and preschool toy products. Most of our products are co-branded products granted by internationally renowned franchisers for popular or classic character entertainment property rights in animated TV dramas or animated films. We also manufacture and sell our brand products and manufacture private standard products for our customers according to the original design and manufacturing standards. According to the Burning knowledge report, in 2015, we ranked first in terms of the total value of outdoor sports toys exported from Guangdong Province and sixth in terms of the total value of outdoor sports toys exported by China.
We started our business in 1998. We are headquartered in Hong Kong and our production facilities are located in Dongguan City, Guangdong Province, China. Since the inception of our business, and during the track record period and up to the latest practicable date, we have been launching new products in various types of outdoor sports toy products and infant and preschool toy products to meet market demand and meet customer needs according to market trends and customer feedback. We are proud of our success in maintaining close cooperation with the major entertainment franchisees of popular entertainment property rights, making our products popular with customers from all over the world. While we focus on designing, developing, manufacturing and selling toy products, we also implement a global licensing strategy to seek and obtain entertainment property rights concessions of major entertainment franchisees, most of our products are co-branded products related to licensed entertainment property rights, and grasp the marketing benefits of international well-known entertainment property rights, so as to enhance consumer awareness and build credibility and market recognition from the mass market. Throughout our operating year, we have developed business relationships with a number of major entertainment franchisees, and we have licensing arrangements all over the world. In secondary development markets (such as Russia, Poland and Ukraine), we focus on branded products, followed by our co-branded products and our customers' private labels. As at the latest practicable date, we have been granted eight entertainment concession agreements with franchisors (such as Disney, Sesame Workshop and VIMN) covering various types of outdoor sports toy products and infant pre-school toy products. We have strong and vertically integrated manufacturing capabilities that enable us to carry out most of the manufacturing processes internally.
During the track record period, our sales network has penetrated into more than 70 countries on six continents. We mainly sell products to different types of retailers (such as toy chains, multinational mass market retailers, local retailers, wholesalers or distributors and merchandise) and purchasing firms. We employ sales representatives in a number of countries (including the United States, Japan, Taiwan, South Korea, Australia, the United Arab Emirates and Latin American countries) to provide services to customers. During the track record period, most of the sales we made to our customers were made on a sell-off basis, accounting for approximately 99.1%, 99.0%, 98.9% and 99.7% of the total revenue in the fiscal years 2014, 2015 and 2016 and the six months ended October 31, 2016, respectively. Under the sell-out, a number of customers have entered into distribution agreements with us, and the revenue from these customers accounted for approximately 9.2%, 8.0%, 4.4% and 5.1% of our total revenue in fiscal year 2014, financial year 2015, fiscal year 2016 and the six months ended 31 October 2016, respectively. During the track record period, we also conducted consignment and retail business in the PRC and its contribution to the Group was not significant, and as at the latest practicable date, we ceased to operate the business.
CEO： Hong Lu
Market： Hong Kong motherboard
Listing Date： 09/21/2017