Air China Co., Ltd. is referred to as "Air China", the English name is "Air China Limited", referred to as "Air China", its predecessor Air China was established in 1988. According to the Civil Aviation system Reform Plan approved by the State Council, in October 2002, Air China jointly established Air China and China Southwest Airlines, and established a new Air China based on the joint air transport resources of the three parties. On September 30, 2004, with the approval of the State-owned assets Supervision and Administration Commission of the State Council, Air China, as the main air transport company controlled by China Aviation Group, was formally established in Beijing. On December 15, 2004, Air China was successfully listed in Hong Kong (stock code 0753) and London (trading code AIRC).
Air China's corporate logo consists of an artistic Phoenix, "Air China" written by Comrade Deng Xiaoping, the chief architect of China's reform and opening up, and "AIR CHINA" in English. Phoenix is the auspicious bird in the ancient legends of the Chinese nation and the king of all birds. The logo of Air China is Phoenix, which is mainly reflected in "VIP of Chinese Red Phoenix". The color of the logo is the traditional Chinese red, the shape shows the Phoenix posture with simple dancing lines, and it is also the artistic transformation of the English "VIP" (distinguished guest). "the Phoenix, benevolent birds also", "see the world is better", the Phoenix "from the Oriental gentleman's country, soar beyond the four seas", pick Yingzui Hua, ambition to keep lofty. The core connotation of the Phoenix spirit advocated by Air China is to "convey auspiciousness, lead the group, and surpass ourselves". Air China vision is "the world's leading airline", the mission is "safety first, four heart service, steady development, achieving employees, fulfilling responsibilities", values are "people-oriented, responsible, enterprising, enjoy flying", brand positioning is "professional trust, international quality, Chinese style".
Air China is the only civil airline flying with the national flag in China, a member of Star Alliance, the largest aviation alliance in the world, and an aviation passenger transport partner for the 2008 Beijing Olympic Games. It has the first brand value of domestic airlines (the world brand laboratory was evaluated at 91.899 billion yuan in 2014), and is in a leading position in air passenger transport, cargo and related services.
Air China undertakes the task of special planes for Chinese leaders to visit abroad, as well as charter flights for many foreign heads of state and government at home, which is the distinguished status of the national flag flight unique to Air China. Air China is headquartered in Beijing and has branches in Southwest, Zhejiang, Chongqing, Tianjin, Shanghai, Hubei, Guizhou and Tibet, South and East China bases and engineering branches. The main holding subsidiaries of Air China include Air China International Freight Airlines Co., Ltd., Shenzhen Airlines Co., Ltd., Dalian Airlines Co., Ltd., Beijing Aviation Co., Ltd., Air China Inner Mongolia Co., Ltd., Air China Import and Export Co., Ltd., Chengdu Fukai aircraft Engineering Service Co., Ltd., Air China Shantou Industrial Development Co., Ltd. The joint venture company mainly includes Beijing aircraft maintenance Engineering Co., Ltd. (Ameco) and Sichuan International Aeroengine maintenance Co., Ltd., in addition, Air China also participates in Cathay Pacific Airways, Shandong Airlines and other companies, which is the largest shareholder of Shandong Aviation Group Co., Ltd. Beijing Aviation Food Co., Ltd., once controlled by Air China and now under AVIC Co., Ltd., was established in Beijing on May 1, 1980. it is the first Sino-foreign joint venture after the promulgation of China-Foreign Joint Venture Law.
As of December 31, 2014, Air China (including holding companies) has a total of 540 aircraft of various types, mainly Boeing and Airbus, with an average age of 6.08 years, and has operated 322 passenger routes, including 82 international routes, 15 regional routes, 225 domestic routes, 32 navigable countries (regions) and 159 navigable cities, including 53 international, 3 regional and 103 domestic. Through cooperation with airlines such as Star Alliance members, the service has been further expanded to 1321 destinations in 193 countries.
Air China is committed to providing passengers with a reassuring, comfortable and attractive "four hearts" service. It has the "Air China bosom friend", the longest frequent flyer program in China, and integrates multiple brands of frequent flyer members into the "Phoenix bosom friend" brand through the integration of holding and shareholding companies. By the end of 2014, the number of Phoenix bosom friend members has reached 32.96 million. Air China is the first in China's civil aviation industry to launch a two-cabin service on medium-and long-range international routes with "reclining seats" and "full-process honorable service" as the core content, providing passengers with distinguished, comfortable and convenient travel space and full-range services. Air China insists on customer-oriented innovative services and has launched a series of new products such as "Flight Butler" and "Air China Infinity". Air China has a strong domestic and international transport capacity and sales network, has a wide range of high-quality customers, and has become the preferred airline for many Chinese government agencies and corporate business customers. Air China won the four-star certification of Skytrax, the international authoritative service rating agency, and won the gold medal of the 68th Annual meeting of the International Air Transport Association and the Global Air Transport Summit self-service "convenient Travel" project on June 12, 2012.
Air China has a team of pilots and flight attendants with excellent business skills, rigorous work style and good service. The flight team has won many honors such as "International Civil Aviation Organization Honor Medal", "National Advanced Collective for production Safety", "Safety Flight pacesetter Unit" and so on. They have created a world-class safety flight record and successfully carried out polar flight. It has created a miracle of safe flight for 45 years (since 1965) on the Chengdu-Lhasa route, which is universally recognized as a flight difficulty and once regarded as a "restricted area in the air" by the international civil aviation community. The night voyage was successfully realized in 2008. The air crew shows the international level, and Japanese, Korean and German flight attendants have joined one after another, with good professional quality and professionalism, and are the best friends of passengers in the blue sky. They continue to promote the "four-heart service" project that makes visitors "rest assured, comfortable, comfortable and moving", and the service quality has been appreciated by the majority of visitors.
The aircraft of Air China has professional and standardized technical support. Air China has an Engineering and Technology Branch, headquartered in Beijing, which has jurisdiction over 9 maintenance bases and 4 related enterprises in Chengdu, Chongqing, Hangzhou, Tianjin, Hohhot, Shanghai, Guiyang, Wuhan and Guangzhou. It has 100 domestic maintenance sites and 54 international maintenance stations, forming a radiating maintenance network at home and abroad. Among them, Beijing aircraft maintenance Engineering Co., Ltd. (Ameco), the earliest and largest aircraft maintenance enterprise in China, was established on May 2, 1989, which injected vitality into the improvement of maintenance capability. Air China aircraft system holds maintenance licenses issued by China Civil Aviation Administration (CAAC), Federal Aviation Administration (FAA), European Aviation Safety Agency (EASA) and 18 other countries, has 10 large hangars and advanced facilities and equipment, and has strong maintenance capabilities, which has won the choice and trust of more than 80 airlines around the world. Since the late 1980s, Air China has made breakthroughs in nearly 20 domestic maintenance projects and won more than 50 scientific and technological progress awards awarded by national and provincial ministries and commissions.
Air China implements integrated operation and has strong operation control ability. Air China flights all over the world are under the control of the operation organization command and coordination center. The computer flight planning system extracts information from the aircraft performance database, the global navigation database, the global airport database and the high-altitude meteorological database, optimizes the route, formulates the flight plan, grasps the aircraft performance, confirms the flight qualification, and strictly checks and releases. Air China has developed its own operation management system, which integrates satellite telephone system, air-to-ground data communication system and shortwave radio system, and has become the first domestic airline with ultra-remote monitoring capability.
At Beijing Capital Airport, Air China provides domestic and foreign airlines with ground services including passenger entry and departure service, transit service, special passenger service, passenger request service and "two-cabin" passenger service, passenger baggage service, flight load balance service, flight departure system service, platform loading and unloading service, cabin cleaning service, maintenance of special equipment, etc. At the same time, it is the first airline in China to use passenger self-help check-in formalities, passenger self-help check-in baggage formalities and independent allocation of some seats in the terminal. Air China Center stowage service has been opened in 100 domestic terminals, making Air China the first airline in China to adopt the central stowage mode. Air China attaches great importance to personnel training, and its flight training center has world-class training equipment, training capacity and training scale, strong teachers, rich teaching experience and first-class training equipment. The flight training brigade based at Tianjin Binhai International Airport adopts the most advanced real aircraft training mode of CAAC at present. A B737-300 aircraft is specially used to carry out this training and undertake the training and management of Air China's newly hired pilots. The flight attendant training center is the first large-scale multi-functional training base in China to train flight attendants. The instructor of the center has the title of senior flight attendant, the teaching qualification of International Aviation Association, and the teacher qualification recognized by CRM training of International Aviation Association. It has trained more than 80, 000 trainees for nearly 40 airlines at home and abroad, as well as providing training services for other industries. At present, Air China University is under construction and will become a large-scale modern aviation personnel training base with diploma education in the future.
Air China management level has improved significantly, achieving seven consecutive years of profits from 2001 to 2007, occupies a leading position in CAAC, and the brand value continues to expand. Air China has been selected as one of the world's top 500 brands for eight consecutive years from 2007 to 2014, becoming the only CAAC company to enter the "world top 500 brands". In June 2014, Air China was named the 24th most valuable brand in China by the World Brand Lab, ranking first in the domestic aviation service industry. From 2004 to 2008, Air China won the "customer satisfaction quality Award" and "customer satisfaction quality Service Gold Award" in the "passenger talk Civil Aviation" activity, respectively. Air China brand was jointly rated as "China's Top Ten World-class Brands" by the Financial Times and McKinsey Management Consulting Company of the United States; in the series of Brand China General list, it was awarded the title of "Brand China Flower Spectrum Award-China's Top 25 Model Brands of the year"; in December 2014, Air China also won the "China Brand of the year Award NO.1" for nine consecutive years. In various social awards, he has repeatedly won the titles of "Best Chinese Airlines", "Best Airlines of the year Award", "extreme Pioneer Award", "Best Corporate Public Image Award" and "Top Ten leading Enterprises in China's economy".
Air China consciously fulfills its social responsibility and always regards public responsibility as its own responsibility. Through its own sustainable development, steadily create tax revenue and provide employment opportunities for the country; actively participate in social public welfare practice, participate in disaster relief, and make contributions to the country and society. The leading body of Air China has been appraised by the Organization Department of the CPC Central Committee and the Party Committee of the State-owned assets Supervision and Administration Commission as "the advanced collective of the 'four good groups' created by state-owned enterprises across the country." Air China and the China Children and Juvenile Foundation jointly launched the China Children's Fund "Children's Insurance Special Fund" to contribute to the healthy growth of children and adolescents in our country. Air China has excellently completed the service guarantee task of the Olympic and Paralympic Games, making it the most in China's civil aviation history. On September 29, 2008, the CPC Central Committee and the State Council solemnly held a summary and commendation meeting of the Beijing Olympic and Paralympic Games in the Great Hall of the people. Air China was awarded the honorary title of "Advanced Group of Beijing Olympic and Paralympic Games". In all kinds of major natural disasters and emergency transport missions at home and abroad, Air China acts quickly, organizes transportation, and fulfills the duties of central enterprises, regardless of gains or losses. Such as the fight against SARS in 2003, the fight against snow and ice disasters in early 2008, the earthquake relief in Wenchuan and Yushu in 2008 and 2009, the relief in Haiti in 2010, the tsunami relief in Japan in 2011, and the completion of charter flights for the emergency evacuation of Chinese personnel from the volatile situation in Libya, Air China has all demonstrated the demeanor of China's central enterprises.