Author: Yuyan Editor: Zhou Zhiyu After the price of Porsche fell to more than 440,000 yuan, the price of another luxury brand BMW also dropped to more than 170,000 yuan, breaking people's perception of luxury cars. In recent times, many car owners have told Wall Street News that they have purchased the BMW i3 for around 170,000 yuan and are expected to pick up the car after the Dragon Boat Festival. Calculated by the official guide price of 3.539 million yuan, the landing price of 170,000 yuan means that the entry-level pure electric BMW in China has been cut in half. In addition, models such as i5 also have discounts of more than one million yuan compared to the guide price. BMW, a luxury car brand with a rich reputation worldwide, has been accelerating its fall from the altar due to the rise of domestic new energy vehicles. Since the rise of domestic new energy vehicles, BBA's electric vehicles have long been living in jokes. Now that the entry-level BMW has dropped below 200,000 yuan, the joke of "if you don't work hard, you can only afford BBA" is no longer a joke. Faced with the howling of the new energy era, BMW needs to work hard to maintain the value of its models on sale and uphold its positioning as a luxury car before its "new generation" models arrive. This will be a difficult battle. Loss Before this significant price cut, models such as BMW i3 had already shown signs of "price for quantity." For example, when some owners bought the BMW i3 in June 2023, the lowest price they got was around 250,000 yuan. By the end of 2023, although the BMW i3 had been redesigned, its terminal price did not rise due to the update, but had to continue to be reduced to drive sales. A car owner from Anhui began car shopping in February of this year. Initially, he considered models such as Tesla Model 3, Model Y, NIO ES6, ET5T, and even the Xiaomi SU7, and also took a look at BMW's ix3 and i3, but ultimately found that the i3 was more cost-effective after comparison. The dealer's quote for February was 240,000 yuan, and by the end of May, the quote was 187,000 yuan. After several conversations, the final result was picking up the car for 175,000 yuan. That is to say, the price of the BMW i3 has dropped by about 70,000 yuan from February to now. BMW i3 for 170,000 yuan is not uncommon, as many BMW dealers can offer prices around 170,000 yuan. A BMW salesperson in Beijing said there was even room for negotiation at 170,000 yuan. Although sales policies of each store differ, BMW i3s for less than 200,000 yuan are everywhere. The car owner mentioned above believes that he does not have any requirements for smart driving and just wants a cost-effective electric vehicle. The current BMW i3 is a very good choice for him. Among the several models he had previously focused on, the BMW i3 is now the cheapest, which truly confirms the old saying "if you don't work hard, you can only afford BBA." In May, as the price of Porsche continued to fall, dealers who could not bear the subsidies confronted the headquarters, and then BMW took the initiative to send a letter to its 4S stores, "due to the market background and the huge impact of domestic brands. It has been decided to provide many subsidies and exemptions to BMW 4S stores." This also gave the dealers more confidence to reduce prices for promotion. Wall Street News learned that the landing prices of many entry-level BMW models have dropped significantly, even the i5 and other models are affected. The newly launched BMW i5 has also not escaped the curse of price cuts, with a starting price of 4.399 million yuan and many dealers offering discounts of around 100,000 yuan. The collapse of BMW's electric vehicle prices has also affected petrol cars, with the entry-level BMW 3 Series priced at around 240,000 yuan. From a sales perspective, BMW's strategy of pricing for quantity with its new energy vehicles has indeed worked well, which is enough to lead the way among BBA and even the entire traditional luxury car track.

Author: Yuyan Editor: Zhou Zhiyu The weather is good today The weather is good today.

Contemporary Amperex Technology is actively seeking new opportunities outside passenger vehicle batteries in order to reduce the impact of fluctuations in the new energy vehicle industry. In terms of product structure, products with operating revenues of 10-30 billion yuan respectively are 401/1288/60 million yuan.

After releasing energy storage products in early April, Contemporary Amperex Technology introduced its power battery brand for commercial vehicles, "Contemporary Amperex Technology Tianxing", and simultaneously released two battery products on July 4th.

The new energy commercial vehicle market is a trillion-level market. According to QYResearch, the global new energy commercial vehicle market is expected to reach 162.404 billion US dollars (approximately 1.18 trillion RMB) by 2029, with a compound annual growth rate of 18.41% from 2023 to 2029.

Currently, the electrification rate of new energy commercial vehicles in China is low, but with policy support, explosive growth is possible in the future.

According to data from the China Association of Automobile Manufacturers, the penetration rate of new energy commercial vehicles in the entire commercial vehicle market was only 15% from January to May of this year, which is not high compared to the penetration rate of new energy passenger vehicles, which is already approaching 50%. However, in May, the penetration rate of new energy commercial vehicles increased by 10 percentage points compared to the previous year.

Contemporary Amperex Technology hopes to accelerate the electrification of commercial vehicles by innovating in commercial vehicle power batteries.

The reason for the low penetration rate of new energy in this segment is that the commercial vehicle market is more focused on efficiency and economic costs compared to the passenger vehicle market. In addition, slow charging, high comprehensive costs, and short transportation distances are the main reasons that restrict new energy power batteries from being installed on commercial vehicles.

Contemporary Amperex Technology has targeted these pain points and developed strategies to resolve them.

The two battery products released by Contemporary Amperex Technology are named "Contemporary Amperex Technology Tianxing - Fast Charge Version" and "Contemporary Amperex Technology Tianxing - Long Range Version" for light commercial vehicles (L).

The fast charging version L battery can achieve a 4C fast charging capacity, can replenish 60% energy in 12 minutes, has a range of 350 kilometers, and has a maximum power of 140 degrees. The live range of the long-range version L battery can reach 500 kilometers, has a maximum power of 200 degrees, and has an energy density of up to 200Wh/kg, the highest in the light commercial vehicle industry. The maximum weight reduction of the entire vehicle can reach 300 kilograms. The two batteries have a warranty of 8 years and 0.8 million kilometers, which can match the life cycle of the vehicle and achieve higher vehicle residual value, allowing commercial vehicle users to obtain lower vehicle usage costs.

Both batteries have a warranty of 8 years and 0.8 million kilometers, which can match the life cycle of the vehicle and achieve higher vehicle residual value, allowing commercial vehicle users to obtain lower vehicle usage costs.

"When I was following a truck, I found that it needed to be charged four times for a round trip from Minhou, Fuzhou to Quanzhou," said Gao Huan, CTO of the domestic commercial vehicle division of Contemporary Amperex Technology. He calculated that if a light commercial vehicle traveled 150,000 kilometers a year and gas cost 7.45 yuan per liter, fuel costs would be at least 140,000 yuan a year. If the long-range version L battery of Contemporary Amperex Technology was installed, it would not need to be charged for the entire journey after being fully charged. It could be charged during nighttime valley hours after running in the day. Calculated at a nighttime valley rate of 0.65 yuan/kWh, it can save approximately 24,000 yuan per year compared to traditional new energy vehicles and directly save 100,000 yuan compared to fossil fuel vehicles.

Both batteries have a warranty of 8 years and 0.8 million kilometers, which can match the life cycle of the vehicle and achieve higher vehicle residual value, allowing commercial vehicle users to obtain lower vehicle usage costs.

Currently, these two battery products have been put into mass production and have been installed on 21 models of 13 vehicle companies such as Foton, Geely, Dongfeng, JAC, Weichai, FAW Jiefang, Chang'an Kuayue, Ling Shi, Isuzu Qingling, Ruiqi, Shaanxi Commercial Vehicle, Xinyuan, and SAIC Yuejin.

Contemporary Amperex Technology revealed that about 551,000 commercial vehicles on the road are equipped with Contemporary Amperex Technology's batteries, which have accumulated a safe travel of 9.32 billion kilometers.

For Contemporary Amperex Technology, consolidating its position in the commercial vehicle power battery field and expanding its share of new energy commercial vehicles is also a new growth point.

In May of this year, the volume of Contemporary Amperex Technology power batteries reached 17.29 GWh, and its market share was 43.87%, down 0.77% from the previous month. It has been declining for three consecutive months, but is still at the top of the domestic market.

At present, there is continuous turmoil in the new energy industry, and battery manufacturers are also caught up in it. If they cannot find a breakthrough in the new field, battery manufacturers will also face a growth ceiling.

Even Prince Ning needs to accelerate in the commercial vehicle, energy storage and other fields to open up his new growth curve.