As car owners' demand for a quality service experience becomes more and more urgent, major domestic car companies not only stay on “roll” products, but also become a necessary “roll” place, hoping to better resonate with car owners in value. The “Extreme Krypton” app, a subsidiary of Krypton Intelligent Technology, is satisfying car owners' desire for experience with more intuitive functions and more seamless services, and is well recognized by Krypton car owners.

As a leading customer interaction and marketing technology service provider in China, Aurora Mobile (NASDAQ: JG) uses the professional communication and interaction solution, Aurora Push (JPush), as a link to further optimize the reach efficiency and effects of the app terminal, and help JiKrypton better deepen the close connection with every car owner.

Intelligent vehicle control status information delivered in a timely manner

“Co-creating the ultimate experiential travel life” is Kyokkrypton's mission pursuit all along. For extreme Krypton car owners, the most important satisfaction of car aftercare service apps is to have an “accurate and timely” grasp of the vehicle's own condition.

With the help of Aurora Push (JPush), car owners can keep abreast of the car's condition and handle abnormal conditions. For example, in the event of an abnormal situation such as an unlocked car window or too low battery level, the Krypton intelligent interconnection system accurately reaches the user terminal from Aurora Push (JPush) as soon as possible and promptly informs the car owner in the form of various messages such as in-app messages, notification bar messages, and pop-up window messages, so as not to affect travel arrangements.

In order to ensure the accuracy and efficiency of message distribution and delivery, Aurora Channel and vendor channel delivery strategies have been flexibly configured. They have achieved comprehensive coverage of APNS, FCM, Huawei, Honor, Xiaomi, OPPO, VIVO, Meizu, Asus, etc., and are compatible and supported with Android, iOS, Hongmeng, Express App and WinPhone platforms; the server supports millions of levels of message delivery per second, reaching end users at the millisecond level, bringing users a carrier-grade instant messaging service experience.

Customized marketing is accurately promoted, and creative interaction is more intelligent

In order to better attract young people to participate in brand growth and agree with brand values and ideas, Krypton has built communities, services, and shopping mall platforms on the app side, actively organizes diverse online and offline activities, and provides users with brand benefits such as closed tests and test drives. These rich brand messages urgently require a set of personalized and intelligent push strategies to be distributed and reached, so as to obtain more efficient interactive feedback.

The user-customized label and alias system provided by JPush (JPush) can seamlessly connect Aurora's entire network data to achieve accurate user segmentation and help terminals achieve personalized message push configurations, including message types, push time periods, and key focus information. Based on this, the backstage of the Krypton App will more efficiently integrate car owner portraits, and individually recommend car rims, brand information, and product promotions, etc., to further increase the car owners' stickiness to the brand.

Furthermore, through the Aurora AI algorithm engine, the terminal can also effectively predict the best time to send messages, so that interactive messages such as promotions can be sent at the right time, while reducing user interruption, greatly increasing the click-through rate of messages and improving the daily activity and retention of the activity sector.

Using interaction to bring distance closer and create value with intelligence, Aurora will also explore more cooperative scenarios with Extreme Krypton to bring more safe, efficient, and accurate value experiences to car owners, and bring a warm “Extreme Krypton Life” to car owners!

Source: WeChat Official Account. Aurora JIGUANG