McDonald's Ready To Launch $5 Meal Deal: Everything You Need To Know
McDonald's Ready To Launch $5 Meal Deal: Everything You Need To Know
Fast food giant McDonald's Corp. (NYSE:MCD) appears to be preparing the launch of a $5 meal deal as a value proposition to cash-squeezed customers despite its recent price increases.
快餐業巨頭麥當勞公司（紐約證券交易所代碼：MCD）儘管最近價格上漲，但似乎正準備推出一項5美元的膳食協議，以此作爲對現金緊縮客戶的價值主張。
What Happened: McDonald's shares rose on Friday following a report from Bloomberg signaling the company was eying a launch of a $5 meal deal, citing an anonymous source. The deal may include items such as the McChicken or the McDouble, fries and a soft drink.
發生了什麼：彭博社援引匿名消息人士的話說，麥當勞正在考慮啓動一項5美元的膳食協議，此後，麥當勞股價週五上漲。該優惠可能包括McChicken或McDouble等物品、薯條和軟飲料。
A prior attempt by McDonald's to introduce the $5 deal failed earlier in the year after franchisees vetoed the promotion, according to the anonymous source. Franchise operators were reportedly concerned the deal could be unprofitable while wage hikes and store improvement costs hit locations.
匿名消息人士稱，在加盟商否決了促銷活動之後，麥當勞此前曾嘗試推出這筆5美元的協議，但失敗了。據報道，特許經營商擔心這筆交易可能無利可圖，而工資上漲和門店改善成本會影響各地。
McDonald's new attempt was reported to enlist help from long-standing partner Coca-Cola Co (NYSE:KO). The beverage conglomerate would provide additional funds to the marketing campaign to soften the possible blow to franchisees.
據報道，麥當勞的新嘗試是尋求長期合作伙伴可口可樂公司（紐約證券交易所代碼：KO）的幫助。這家飲料集團將爲營銷活動提供額外資金，以減輕可能對加盟商的打擊。
Why It Matters: Customers of McDonald's have long associated the brand with value. However, the company is currently faced with a predicament as low-income customers struggling to afford to pay the rising prices of items at the chain.
爲何重要：麥當勞的客戶長期以來一直將品牌與價值聯繫起來。但是，該公司目前面臨困境，因爲低收入客戶難以負擔連鎖店上漲的商品價格。
Menu prices of popular items at McDonald's have increased 100% since 2014, according to a study by Finance Buzz. This rapid increase outpaced not only inflation but the increases at other chains such as Chipotle Mexican Grill, Inc. (NYSE:CMG) and Starbucks Corp (NASDAQ:SBUX).
根據Finance Buzz的一項研究，自2014年以來，麥當勞熱門商品的菜單價格上漲了100％。這種快速增長不僅超過了通貨膨脹，還超過了其他連鎖店的漲幅，例如Chipotle Mexico Grill, Inc.（紐約證券交易所代碼：CMG）和星巴克公司（納斯達克股票代碼：SBUX）。
The $5 meal deal could give customers who might have avoided the chain a reason to return to the Golden Arches.
這筆5美元的餐費優惠可能會讓本來可以避開這家連鎖店的顧客有理由重返金拱門。
MCD Price Action: Shares of McDonald's jumped 2.6% shortly after the report and is currently trading at $273.84 at the time of publication on Friday.
MCD價格走勢：報告發布後不久，麥當勞的股價上漲了2.6％，在週五發佈時目前的交易價格爲273.84美元。
Photo: nlinnlin via Shutterstock.
照片：nlinnlin 通過 Shutterstock 拍攝。