Traffic competition was intense during the Double Eleven e-commerce promotion period. How to gain exposure and increase conversion more efficiently became the focus of attention of various platforms. On November 10, Crazy Red List, a subsidiary of Crazy Sports (0082.HK), joined forces with Migu, a subsidiary of China Mobile, to launch a series of collaborations, including integration of rights and interests, payment of knowledge, etc., to explore more in the field of sports.
Joint membership is a service feature that has been well received by users in recent years. It allows users to enjoy more privileges and benefits between multiple products, and at the same time allows products to better attract and retain users.
The joint membership service launched by Crazy Red List, which includes the right to watch sports events on Migu Video, is more in line with the needs of sports users, so that they can get a quality experience before, during, and after the game. Joint member users can not only get the full soccer package and NBA league pass provided by Migu and enjoy watching the game for free, but also get exclusive VIP content such as professional data analysis, exclusive game information, and exclusive free information provided by Crazy Red List members, making full use of the advantages of both parties.
China Mobile Migu currently has the most tournament copyright in the Chinese sports industry. It has collected sports copyright content for more than 30 top sports events such as soccer, basketball, UFC, e-sports, tennis, volleyball, and snooker, and operates more than 8,000 games throughout the year. Crazy Red List is a pioneer in the payment of sports knowledge in China. It has signed up to 300+ top sports experts, provides data on 1,500+ leagues around the world, and provides users with free and paid event information analysis.
This time, the two partners complement each other, and jointly explore more complete game viewing experiences and consumer services. While reducing the cost for fans to pay to watch games, they also increase entertainment, interactivity, and fun, create an immersive consumer experience, and further serve users, thereby leading to traffic growth. The two sides are also creating a platform cooperation template for sharing rights and interests and win-win benefits in the field of sports knowledge payment.
Crazy Red Singles first collaborated with Migu during the 2021 European Cup, and has continued to collaborate during many tournaments since then. At this stage, Crazy Red List has signed contracts with more than 40 platforms across the country, including CCTV Online Sports, Tencent Sports, Know Soccer, and Tiger Pong, etc., covering nearly 70% of Chinese sports users, and has won the Best Sports Knowledge Payment Award many times. Crazy Red List has been actively exploring more sports knowledge payment cooperation models, creating more value for platforms and users.
According to public information, Crazy Sports Group, to which Crazy Red List belongs, has the mission of “making sports create happiness”, helps the national strategy of a strong sports nation, deeply cultivates the digital sports and entertainment trillion-dollar market circuit, provides users with unique sports and entertainment consumption services, and forms a business layout with “payment for sports knowledge, digital empowerment of events, and games” as the core driving force.
Source: ChinaNet Finance