Reported Earlier, 'Uber Steps Up Efforts To Get Drivers Into Teslas' - Axios
Reported Earlier, 'Uber Steps Up Efforts To Get Drivers Into Teslas' - Axios
Uber is working with Tesla to encourage its drivers to switch to electric vehicles (EVs) as part of its broader goal to be emissions-free in the U.S. and Canada by 2030, the ride-hailing company tells Axios exclusively.
這家叫車公司專門告訴Axios，優步正在與特斯拉合作，鼓勵其司機改用電動汽車（EV），這是其到2030年在美國和加拿大實現零排放的更廣泛目標的一部分。
Why it matters: Uber can't force its drivers to go electric, but various incentives have helped it boost EV uptake in the last few years.
爲何重要：優步不能強迫其司機使用電動汽車，但在過去的幾年中，各種激勵措施幫助其提高了電動汽車的普及率。
- Still, Uber needs to do more to accelerate the shift and meet its climate commitment.
- 儘管如此，優步仍需要做更多的工作來加快轉變並兌現其氣候承諾。
Driving the news: The new effort is happening on two fronts:
推動新聞發展：這項新舉措正在兩個方面展開：
- Uber has begun sharing data with Tesla about where its drivers do most of their trips, starting in New York City. That will help demonstrate where charging infrastructure is most needed.
- It's also offering drivers incentives of up to $2,000 on the purchase of a Tesla Model 3 or Model Y, and is hosting test drive events at select Tesla stores to expose drivers to the EV experience.
- 優步已開始與特斯拉共享有關其司機大部分行程地點的數據，從紐約市開始。這將有助於演示哪裏最需要充電基礎設施。
- 它還爲購買特斯拉Model 3或Model Y的駕駛員提供高達2,000美元的激勵措施，並且正在特斯拉的部分商店舉辦試駕活動，讓駕駛員接觸電動汽車的體驗。
Between the lines: By sharing trip data, Uber aims to influence the buildout of the next wave of Tesla Superchargers.
字裏行間：通過共享行程數據，優步旨在影響下一波特斯拉增壓器的建設。
- The data will show where drivers could benefit from overnight charging access — but will be aggregated and anonymized to avoid revealing individual drivers' addresses.
- 這些數據將顯示司機在哪些方面可以從隔夜充電中受益，但將進行彙總和匿名化，以避免泄露個人司機的地址。
The purchase incentives are in addition to federal tax credits of up to $7,500 for U.S. EV buyers.
除購買激勵措施外，還爲美國電動汽車購買者提供了高達7,500美元的聯邦稅收抵免。
- Uber drivers will get a referral code to purchase a new Model 3 or Model Y directly from Tesla. They must take delivery by March 31 and complete 100 trips by May 15 to qualify.
- In December — before U.S. tax credits were eliminated on some versions of the Model 3 — Uber offered a similar incentive, for up to $3,000.
- Of note: Uber drivers in Canada are also eligible for a $2,000 purchase incentive on a new Tesla.
- 優步司機將獲得推薦碼，可以直接從特斯拉購買新的Model 3或Model Y。他們必須在 3 月 31 日之前送貨，並在 5 月 15 日之前完成 100 次行程才有資格。
- 12月，在美國取消某些版本的Model 3的稅收抵免之前，優步提供了類似的激勵措施，最高可達3,000美元。
- 值得注意的是：加拿大的優步司機也有資格獲得2,000美元的新特斯拉購買激勵。
What they're saying: "We know from listening to Uber drivers that the cost of ownership and access to convenient charging are the top two barriers preventing them from going electric, and we are excited to work with Tesla to tackle both of these issues," Andrew Macdonald, senior vice president of mobility and business operations at Uber, tells Axios via email.
他們在說什麼：“通過聽取優步司機的意見，我們知道擁有成本和便捷充電是阻礙他們走向電動化的兩大障礙，我們很高興能與特斯拉合作解決這兩個問題，” 優步出行和業務運營高級副總裁安德魯·麥克唐納通過電子郵件告訴Axios。
- "Working with cities, there is much more we can do together to speed up the pace of electrification."
- “與城市合作，我們可以共同做更多的事情來加快電氣化的步伐。”
The big picture: Uber has been urging drivers to go electric since September 2020 through various incentives.
總體情況：自2020年9月以來，優步一直在通過各種激勵措施敦促司機使用電動汽車。
- Uber drivers get discounted EV rentals at Hertz, for example, and earn more per ride if they drive an EV.
- Rides in zero-emission vehicles accounted for 6.5% of Uber trips in the U.S. and Canada in the third quarter of 2023, per the company's latest sustainability reports.
- 例如，優步司機在赫茲租用電動汽車可享受折扣，如果他們駕駛電動汽車，則每次乘車可獲得更多收入。
- 根據優步最新的可持續發展報告，2023年第三季度，在美國和加拿大，乘坐零排放車輛佔優步出行量的6.5％。