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        Retail stocks: Optimism and Caution in the holiday season
        Views 10K Contents 76

        Black Friday and Cyber Monday Take AFRM, SHOP, AMZN, JMIA Stocks Higher

        Black Friday stocks are the talk of Wall Street after the commercial holiday recorded yet another record-setting year. Indeed, a number of commerce stocks are in the green today after indicators showed that U.S. Black Friday sales increased 2.5% from last year, per Mastercard SpendingPulse. Online shopping in particular ramped up even more this year, to $9.8 billion on Black Friday. That’s a 7.5% jump from last year.
        Thinking FaceWho were this year’s big winners?
        Well, $Affirm Holdings(AFRM.US)$ , $Shopify(SHOP.US)$ , $Amazon(AMZN.US)$ and $Jumia Technologies(JMIA.US)$ are among Wall Street’s favorites following this year’s profitable Black Friday and the yet-to-be-concluded Cyber Monday.
        Buy-now-pay-later (BNPL) payment processing company Affirm is perhaps the single-biggest winner of this year’s Black Friday. AFRM stock closed up by about 12% today. Indeed, Americans increasingly financed purchases with BNPL this past weekend, contributing to $760 million in online spending, a 20% increase from last year. Adobe Analytics expects BNPL to drive an additional $782 million on Cyber Monday spending, up 18.8% from 2022.
        Black Friday and Cyber Monday Take AFRM, SHOP, AMZN, JMIA Stocks Higher
        Black Friday Stocks Climb on Record-Setting Year
        With that said, African marketplace Jumia isn’t too far behind AFRM stock. JMIA stock closed up more than 10% today, although it’s unclear how the company performed over the weekend.
        Shopify also enjoyed a strong weekend. Indeed, Shopify merchants recorded $4.1 billion in sales on Black Friday, a 22% jump from the year prior. This has pushed Shopify shares to nearly $74 per share, SHOP stock’s highest level in 2023.
        Meanwhile, Amazon is, well, Amazon. The e-commerce giant has yet to release data on its weekend sales, but most analysts expect the company to enjoy yet another highly profitable Black Friday and Cyber Monday. AMZN stock closed the day up by less than 1% as investors await its weekend results. Interestingly, as part of its Black Friday promotions, Amazon included its first-ever Friday NFL broadcast on Prime Video.
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