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Stock Split: Stock Trading Strategies For Advanced Traders

Views 18402023.02.03

The announcement of an impending stock split can cause many investors to examine the company in question closely. Most investors will want to see if this development will impact their investment strategy. The idea of a stock split recently attracted headlines thanks to Amazon. Amazon announced in March 2022 a stock split that then took place in June 2022. It generated considerable conversation even before it received the necessary approvals.  

There are other large companies that have announced stock splits for this year as well. As you can see when you visit the NASDAQ Stock Split Calendar, since January 2022, four more companies were announced. Alphabet Inc., Bank of Montreal, New Oriental Education & Technology Group, Inc., and Healthcare Trust Inc.

Stock splits can play important roles for companies and their shareholders.

Let’s explore how a stock split impacts a company’s shares, what it means for its share value and its stock value. We will also cover:

How to calculate a stock split

Why a business uses a stock split

The different types of stock splits

When to engage and important dates

How a stock split can impact investment strategies

Once you understand stock splits, you are better equipped to make the right investment decision.

What is a stock split?

A stock split is the term used when a company decides to increase the number of shares they offer to their shareholders on the stock exchange. Making this decision can help boost the business’s liquidity and impact the trading prices.

However, it is important to note that the total price of all available shares does not change. If a company was worth $200 million before the split, it would still be worth $200 million after the split. Since the company's total value does not change, the price of an individual share will drop to the ratio the company decides to use for its stock split.

Types of stock split

Forward stock split

If a company issues new shares to investors, this is a forward stock split and the most common. A forward stock split often results in more shares at a lower per-share price without gain or loss of the company's market value.

Reverse stock split

A reverse stock split occurs when a company decreases the number of shares available and raises the price of any given share if a given stock's price is getting very low. Prices that fall too low cannot be traded on the stock exchanges. Businesses also want to keep their stocks at appealing levels. A stock that falls to a very low price might not be appealing to certain investors, either. The reverse stock split can help improve the perceived stock price. Again, however, the value of the company stays the same.

How to calculate a stock split

The most common stock split ratios are 2 for 1 (2:1) and 3 for 1 (3:1). This ratio means that for every share a stockholder had before the split, they now have two shares (in a 2:1) or three shares (in a 3:1).

An example can make this easier to understand. Say that a company has a total value of $200 million. This company also has 10,000,000 stocks available on the stock exchange. Each share, therefore, is worth $20. If an investor owns 100 shares, then the value of those shares is $2,000.

Say that this company decides to do a 2:1 stock split. This company will still be worth $200 million. However, now that company has 20,000,000 stocks available for purchase, each stock is worth $10. That investor with 100 shares now has 200 shares. Therefore, the total value of that investor's shares remains $2,000. As you can see, the value of the company and the value of an individual's investment stayed the same. What changed was the number of stocks and the value of each one by itself.

Why do businesses use a stock split?

Companies will often take this step to make it easier to invest in their business. If the price of a single stock gets too high, it can hinder some investors; often, splitting the stock makes it easier to bring in these investors. Since companies want people interested in their stock, bringing in more investors helps the company increase liquidity, which can further help the business on the stock exchanges.

When a company does a stock split, this renews interest in the stock. The company receives article headlines and analyses of its business, which can cause the price to rise, but this boosting effect may not necessarily last long.

What dates investors should know

Stock splits typically have three dates of importance; Announcement date, Record date, and Effective date, and follow this chronological order.

Announcement date: The company will make public its plans for the split, along with any details that are relevant to investors. The information usually contains the record date and the effective date it will happen, along with the split ratio.  

Record date: For investors, this information is not relevant. Existing shareholders need to own the stock before this date to be eligible to receive shares created by the stock split.  

Effective date: This is when investors’ brokerage accounts should receive the increased number of new shares at the adjusted split share price.

Should you buy a stock before or after a stock split?

An announcement of an impending stock split and the split itself tends to generate attention for the stock and can, in turn, drive up the price. You can see an example with Amazon. After Amazon announced on March 9, 2022, that they would be doing a 20 for one stock split in the coming months, the stock price was expected to rise. A rising stock price is common for companies going through a stock split, which could explain why some investors purchase shares before the split and try to capture the profit of the rise.

On the other hand, investors who do not want to buy stocks that have reached extremely high prices might want to buy after the stock split, allowing them to take advantage of the lower price per stock. Typically, companies that go through a stock split do so because of their higher performance and thus very high stock price. When these successful companies do a stock split, they can be an appealing buy for investors of all levels.

In the current Amazon example, there are various reasons to execute trades after the split. While it is common for stocks to rise after an announced stock split, Amazon’s stock value has struggled, and lost 37% since the beginning of the year — traders will not have to contend with a significant price hike. In addition, some traders may want to buy in now because the future of e-commerce continues to grow, and Amazon is very well positioned for this economy. However, Amazon is also focused on more than just e-commerce, and derives significant profit from other drivers, making it a potentially lucrative investment now that stocks are easier to purchase post-split. At the same time, some traders do not want to purchase stocks after the split because it has struggled so far in 2022 and there continues to be serious inflation and supply-chain concerns that may impact the stock’s value for a long time to come.

What does a stock split mean for you if you have the stock already?

If you already own stock in a company that will soon go through a stock split, you do not have to worry about losing any value. The split means that the number of shares you own will also increase according to the ratio selected for the split. If you owned 100 shares of a company that has decided to do a 2:1 split ratio, you would now own 200 shares. The difference is that each share is worth half of what it was worth before the split. The total value of the investment you own does not change, although the number of shares you own in the company does.

Investors ready to do a stock split and already own stocks in a company typically watch their investments in the coming days and weeks. The excitement that a stock split generates may positively impact the value of their investment.  You can view Stock Split history in the moomoo app.

How does a stock split impact your strategy if you do not have the stock?

Say you had watched a particular company for a while and wanted to invest. Then this company announced they were going to do a stock split. If you do not already own stock in the company before, then you may want to think carefully about how you want to approach this investment. You have two basic options.

You can buy the shares beforehand while the price per share remains high. You will likely hope to profit from a rise in the share value with the excitement surrounding the stock.

You can also elect to wait until after the split and then take advantage of the lower price per share. You can then invest in the amount that fits your investment strategy.

Regardless of the method you choose, a careful investigation should play an important role. You can use various investment tools to track the company history, particularly before the announcement of the impending stock split. Looking at its history before the announcement can help you see how the company performed without it. Forecasting tools can also help you evaluate the stock's direction and help you improve your understanding of its long-range potential.

Using the information, investors can better understand whether or not a particular stock fits into your unique investment strategy. You can then decide if you want to add the stock to your portfolio, and you can determine whether you want to buy shares before or after the stock split.

Build your portfolio and investment strategy

For advanced traders, incorporating more sophisticated stock trading strategies is important. Understanding how a stock split works, when a company might employ it, and its impact on shares and investments is crucial for success. As you build your portfolio and your investing strategy, look closely at companies who have gone through the stock splits such as Amazon, Tesla, and Apple. Consider using the stock splits history to see to help you with your investment decisions.

The moomoo app offers investors advanced research and analysis tools to help them monitor stock changes. From heatmaps to see which industries have begun to heat up, to detailed forecasting tools, investors can look at each stock from various perspectives.

Sign up for moomoo app to get free access to the professional-grade trading tools today. Get free stocks when you open and and fund your account (terms and conditions apply).

Disclosures
Investment products and services are offered through Moomoo Financial Inc., Member FINRA/SIPC. To use some features of the moomoo app you must have an approved brokerage account with Moomoo Financial Inc. This information is provided for informational and educational use only and is not investment advice, a recommendation, or endorsement of any particular investment or investment strategy. It is provided without respect to individual investor financial sophistication, financial situation, time horizon, or risk tolerance. The information and the information available within the moomoo app should not be reflect upon as a primary basis for any investment decision. Investment decisions should be based on individual’s own gain, time horizon, and tolerance of risk. AIl investing involves risk, including the potential loss of principal, and there is no guarantee or assurances that the use of any tools or data provided on the moomoo app, or any investment strategy or approach discussed herein will result in investment success or reduce investment risk.

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