Why One Retail Investing Platform Is Betting on Physical Storefronts for Traders

Moomoo, which operates trading platforms in the US and in markets across Asia, is gearing up to launch the US's first physical store for retail investors in New York City's Herald Square in the first quarter of 2026.

Speaking with Business Insider, McDonald said he sees a physical storefront as an opportunity to increase brand trust and community engagement. "We're hoping to take that online community aspect and make it a localized human, person-to-person, experience for the client," he said.

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