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Are consumers quietly abandoning Google? Goldman Sachs: AI becomes the new gateway for shopping, potentially reshaping the retail landscape.
AI platforms are replacing traditional search engines like Google as the new entry point for e-commerce traffic. Goldman Sachs noted at the Shoptalk summit that the starting point for consumer shopping is undergoing a structural shift, with brands such as GAP proactively deploying AI channels. This trend is compelling brands to reconstruct their digital strategies, accelerating the implementation of AI tools while addressing the challenge of consumer trust in AI-generated content.
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