"the spring breeze brings the peach blossom smile, the red willow shakes in the green wind", "comes out of the mud without staining, Zhuo Qinglian but not demon", "Pian if startled Hong, euphemism like a wandering dragon." Rong Yao Qiuju, Huamao Spring Pine. On February 28th, during the live broadcast of "more than 2022 New National Tide" by Tan Carpenter, the poems were reflected with a style of comb, showing the exquisite craftsmanship of "Oriental comb" and its Chinese culture.

During this period, Liu Kejia, vice president of carpentry Tan, also went into the Pinduoduo studio to explain to netizens the production technology and cultural implications behind various combs, attracting millions of netizens to pour into the studio and praise the spirit of Chinese craftsmen.

It is reported that the live broadcast of Tan Carpenter is one of Pinduoduo's "more than 2022 New National Tide" series of activities. The event will help China's real economy through special support for the brand of New Guochao. "for a long time, Carpenter Tan has always been the practitioner of the national tide. The craftsmanship of the comb and the display of Chinese culture are the best display of the national tide. Liu Kejia said that she hopes to take advantage of this new national tide event to let more consumers know this time-honored brand and thus coruscate new vitality.

On February 28th, Liu Kejia (right), vice president of carpenter Tan, walked into Pinduoduo's studio to share the national tide concept of time-honored brands for netizens.

Millions of netizens appreciate the charm of "Oriental comb"

"from a piece of wood to a comb, a small comb needs to go through dozens of processes, and each process has strict standards, injecting a lot of hard work and time from craftsmen." In the studio, Liu Kejia patiently explained the craftsmanship of one comb after another. "for example, in this lotus comb, each comb has to go through more than 40 processes."

Lianyu is the third generation of carpenter Tan's toothed comb, which seems to be an ordinary comb, but it contains a lot of "secrets". For example, its material is selected from valuable ebony, which is hard and delicate, corrosion-resistant and wear-resistant, so it is a rare good material for carding; the comb teeth and back are all hand-polished at 360 degrees, so it is easier to get into the hair and comb the hair more smoothly; the shellfish inlaid on the comb handle uses the floodlight part of freshwater shellfish for more than 20 years, and only 9% of a piece of KE Holdings Inc. can be used, so it is white and delicate, and the color is warm and moist.

Tan carpenter Chongqing Wanzhou factory, workers work hard to create a "warm comb". Photo taken by ran Mengjun

In addition to exquisite craftsmanship, the comb shows a kind of eastern romance-the lotus pattern on the comb handle, implying truth, goodness and beauty, as well as "pedicel and pedicel, broken lotus root and silk", symbolizing the pure and beautiful love of lotus root.

"it turns out that a comb contains such a profound Chinese culture." after reading the explanation, I feel that combing my hair has become a ceremonial thing. "after listening to the explanation, I am going to treasure the carpenter's comb at home." In the studio, many netizens said they had learned new knowledge and really realized the value of a comb.

In order to let consumers feel the comb, Tan carpenter also launched a lot of tens of billions of subsidized products, but also gave a variety of benefits to live room netizens, attracting netizens to place orders one after another.

Make a "warm comb"

At Tan Carpenter's factory in Wanzhou, Chongqing, more than 700 employees are in good order to create "warm combs".

Early in the morning, Luo Shu went to the wood stacking place in the bamboo forest to select comb materials. It is reported that each piece of wood must be stacked in a specific way, and after 15 days of high temperature experience in the drying kiln, it will be left still for about 3 months, so that their wood quality can be changed quietly and stable physical properties can be ensured before the process of comb production can be officially started.

Then, Zhang Shaomin carefully drew the shape of the comb back on the treated wood chip. "when drawing the piece, you have to choose the wood chip again, like some slightly broken, scarred wood, which cannot be painted." Zhang Shaomin, who has been a painter for six years, is a veritable "skilled worker" who can draw 1000-2000 combs a day.

Hand polishing is also one of the main features of Tan carpenter's comb making process. Through hand polishing, every curve, curve, and even every comb tooth in contact with the scalp and palm of the comb can be round and glossy. In the Tan carpenter's coarse and fine grinding workshop, each comb tooth has to be polished by hand 360 degrees separately, which seems to be a simple operation, but it takes at least a year to hone.

After meticulous cutting and polishing, the warm comb handles were handed over to the master of the tooth insert one by one. Zhou Chunlin has some inconvenience in his legs and feet, but he is a master of tooth inserting. She is adept at viscose and inserts the comb teeth, each of which is firm and neat, with a pass rate of 100%. "although my legs and feet are inconvenient, it does not affect my craftsmanship." Zhou Chunlin is very confident.

Tan carpenter Chongqing Wanzhou factory, workers skillfully paste gold foil. Photo taken by ran Mengjun

Since then, painting, lacquer art, carving, gold painting, gold foil. Every process is carried out in an orderly manner. Li Yinchun, 39, is deaf-mute and has been working as a painter for 18 years. Speaking of the reasons why he has been engaged in this profession, he said that he liked painting since childhood, and this job provided him with a very good platform. Chen Xiaolan, who is in charge of lacquer art, has been working for more than a decade. She is not very convenient to walk, but she is a lacquer master. I saw her skillfully brushing gold foil on the comb, and the thickness and width were just right.

In the sculpture studio, sculptor Yu Dahong constantly selects suitable tools from more than 20 carving tools, carving various patterns one knife at a time. After 20 years of practice, there is no pattern that Yu Dahong cannot carve. And he also carved a lot of "sky-high" combs. "the most expensive one is privately customized, priced at 39999 yuan, which took about five months to complete." Yu Dahong said.

Tan carpenter Chongqing Wanzhou factory, sculptor Yu Dahong carved patterns for the comb with one knife. Photo taken by ran Mengjun

According to Liu Kejia, at the beginning of his establishment, Carpenter Tan established a principle, that is, to make "a comb with temperature". "Tan Carpenter's comb is not only a commodity, but also a handicraft. These combs carry the harshness of each carpenter to himself and the ultimate pursuit of craftsmanship, with unique originality. "

Pinduoduo helps the transformation and upgrading of traditional brands

Inherit the classical culture and comb the beauty of the East. In recent years, Tan carpenter has been constantly subverting and innovating, not only upgrading the product function, but also giving comb beautiful emotion and strong cultural connotation.

"Oriental culture has created the glory of history, and it is still shining today, and for Tan carpenter, he especially hopes to carry and transmit oriental aesthetic culture through his products." Introduced by Liu Kejia.

According to the person in charge of the "Duoduo New National Tide" project, as the post-1995 and post-00s have become the main force of new consumption, the new national tide has shown great market potential. In order to help the new national tide directly connect with the new consumption, Pinduoduo specially launched the "more than 2022 new national tide" campaign, and launched the first quarter of the new national tide consumption season, investing at least 1 billion level of flow resources to provide special support for the new national tide brand. the aim is to further give full play to the advantages of the platform's largest number of consumers and digital technology, and continue to help the transformation and upgrading of traditional industries.

At present, "more than 2022 New National Tide" has successively joined forces with domestic brands such as Midea, Libai, Junlebao, Pelaiya, Elay, Mark Huafei, Galanz and other domestic brands. has entered the home appliances, beauty makeup, clothing, daily chemical, milk powder, home and other industries to explore a new model of digital integration.

Tan carpenter Chongqing Wanzhou logistics warehouse, is tight delivery. Photo taken by ran Mengjun

In Liu Kejia's view, "more than 2022 New National Tide Action" has added more opportunities for New National Tide brands to be seen. I hope to use this live broadcast to convey the national tide elements of Tan carpenter to consumers. I also hope that through "more and more New National Tide", so that more new national tide products and brands can be understood and loved.