Under the "double reduction" policy, the booming education and training industry stepped on the "sudden brake" and eagerly sought transformation one after another. Among them, from "80,000 sets of new desks and chairs donated to rural schools" to "Yu Minhong live broadcast with goods", New Oriental Education & Technology Group, as one of the leading enterprises, gets a lot of attention every step along the road of transformation.

Recently, it made a new move that sparked heated discussion: New Oriental Education & Technology Group's subsidiary began offering Chinese courses to overseas Chinese teenagers in the United States, and held its first offline event in California on the 23rd. The consultation site was packed with Chinese parents, asking netizens to say "win hemp": "first teach parents English to let them go abroad, and then let their children come back to learn Chinese, win-win." "

In fact, not only New Oriental Education & Technology Group, but also many well-known online English training institutions for young children in China, such as Guagualong, Children's English with Fish, and VIPKID, have begun to switch to or vigorously develop overseas Chinese education tracks. Some people in the industry believe that at present, for overseas Chinese children between the ages of 4 and 12, learning Chinese is even more rigid than learning English for children of the same age in China.

After the introduction of the "double reduction" policy at the end of July this year, New Oriental Education & Technology Group set up neighboring Chinese Blingo in mid-August, which is said to be derived from New Oriental Education & Technology Group's brand New Oriental Education & Technology Group neighboring Foreign Teachers, which was established in 2017 to provide foreign language teaching services for young people in China.

According to public data, neighboring Chinese Blingo offers courses in Chinese and Chinese culture for overseas Chinese children and young people aged 4-15, so as to improve their Chinese listening, speaking, reading, writing and translation skills. When promoting his own Chinese curriculum, New Oriental Education & Technology Group stressed that the content of the textbook was "the compilation and edition of the Chinese textbook" by the Standard Department.

On the 23rd, @ New Oriental Education & Technology Group posted a video in Chinese showing the first offline event held in California last weekend, and all the booths at the scene were packed with Chinese parents of Wuyang Wuyang. It is also mentioned in the video copy that some parents said, "even when New Oriental Education & Technology Group came out of the world, now their children also want to return to New Oriental Education & Technology Group."

Domestic netizens could not help laughing when they saw this scene and joked: "good boy, my parents immigrated to the United States when they were learning English in New Oriental Education & Technology Group, but now their children have returned to the New East to learn Chinese in the United States. New Oriental Education & Technology Group won twice in this wave, which is a win-win situation." "

Some people even remember that Yu Minhong once said a joke that was a bit of an age.

Some netizens lamented that they all wanted to learn English to go abroad, but now it is the other way around. "it has changed so dramatically in the past 30 years." "

Responding positively to the "double reduction" policy and echoing the contents mentioned in the official transformation proposal of the Ministry of Education, such as "opening up education to the outside world", "providing quality courses for global learners and cultivating the international competitive advantage of the education service industry", in fact, New Oriental Education & Technology Group is not the only one who turned around and "went out to sea".

Many well-known online English training institutions for young children in China, including Guaguarong, English for Children with Fish, VIPKID and other well-known online English training institutions for young children in China, have all begun to switch to or vigorously develop overseas Chinese education tracks.

As early as 2017, VIPKID launched Lingo Bus, an online Chinese education platform for young children between the ages of 4 and 15, and designed different Chinese courses for ethnic Chinese students and non-Chinese students respectively. The person in charge of the platform also said recently that with the implementation of the "double reduction" policy, Lingo Bus will become one of the important starting points of VIPKID transformation in the future. at present, the number of users of Lingo Bus is close to 100000.

The official Wechat account of accompanying Fish Children English said in an open letter to students and parents that for students outside China and related international business, companion fish will speed up the attempt of internationalization and bring more high-quality educational products such as "Chinese graded reading" to the world.

Guagualong, which focuses on English learning, has also begun to expand into the field of Chinese education. previously, it also opened seven-day online Chinese summer camps for Chinese in Japan and Canada. Spark thinking has also begun to develop enlightening and expanding courses for overseas Chinese children.

At the same time, the excellent Education of Hong Kong Stock listing also officially opened the first course of "International Chinese" on July 23, speeding up the exploration of international Chinese training. Jiang Yihuang, secretary of the Board of Directors of Excellence Education, has publicly stated that their overseas focus will be on Southeast Asia and Africa, and publicly declared that the goal of excellence is to "build the world's number one Chinese stock".

Most of the courses offered by the above-mentioned institutions are online courses, and if they get God's help at the moment of the epidemic, they have got a lot of convenience for promotion. There are also those who directly open brick-and-mortar stores into the San Francisco Bay area where Chinese are clustered, and even moved into Silicon Valley as early as the second half of 2019, have also won the popularity of many local Chinese parents.

Of course, in addition to those companies that have extended their original business to Chinese overseas education due to the "double reduction" policy, there are also a number of earlier companies focusing on LingoAce, Wukong Chinese, koala know, PPtutor, T-LAB, eChineselearing, Super Chinese and other vertical sectors. In addition, there are many smaller training institutions with uneven teaching standards, but there is no absolute head brand on this track to this day.

According to 36Kr Holdings, Yao Hui, founder and CEO of international Chinese online (13.290, 0.0000, 0.00%) education company LingoAce, said in an interview that Chinese children learning Chinese is a rigid demand of Chinese families, and the learning cycle will last four to five years or even seven or eight years. As Chinese enterprises go overseas, the Chinese proficiency test is directly linked to employment opportunities and high wages, and the demand trend is becoming more and more prominent. Koala knows that Wang Ning, founder and CEO, also believes that for overseas Chinese children between the ages of 4 and 12, learning Chinese is a real rigid demand, which is even more rigid than that of Chinese children aged 4 to 12 in China.

It is also mentioned in the report that although the global Chinese and overseas Chinese are the main force of the rigid demand in the overseas Chinese training market, the total number is no more than 60 million, compared with domestic teaching and training institutions.

According to the data of the Ministry of Education, by the end of 2020, Chinese education has been carried out in more than 180 countries and regions in the world, and Chinese has been incorporated into the national education system in more than 70 countries. the number of people learning Chinese abroad is about 25 million, and the cumulative number of people learning and using Chinese is nearly 200 million. In the first half of this year, more than 180000 candidates worldwide took the HSK, HSKK, BCT and YCT exams, an increase of nearly 50 per cent over the same period last year. In the future, the market size of overseas Chinese education will exceed 100 billion yuan.