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马斯克为这款中国游戏抓狂!全球单月吸金22亿元,公司曾谋求A股上市

Musk is crazy about this Chinese game! The global monthly income is 2.2 billion yuan, and the company once sought A-share listing.

市場資訊 ·  Oct 17, 2021 02:58

Source: China Securities News

Elon Musk, the king of goods, was hooked by a Chinese mobile game.

The original God's official Twitter recently announced a new "Community Challenge". After reaching the most difficult challenge with more than 2 million followers, Mihayou CEO will invite Tesla, Inc. founder and CEO Elon Musk to visit Mihayou headquarters. Elon Musk responded quickly, saying he couldn't wait to get into the original God.

The original God that fascinates Musk is a phenomenal mobile game. Since its launch on September 28 last year, Yuan Shen has quickly become one of the most popular games in the world, raking in $245 million within 30 days of its launch. Yuanshen has been gaining momentum, with a monthly revenue record of $341 million (nearly 2.2 billion yuan) for mobile games (excluding third-party Android data), making it the most profitable mobile game in the world in September.

It is worth noting that Mihayou, the production company of "original God", had planned to land in A-shares.

Take in 245 million US dollars for 30 days.

To celebrate the fact that Twitter has more than 2 million followers, the original God's official Twitter recently held a "Community Challenge" featuring a Qiu language scholar named Ella Musk, whose name is very similar to that of Tesla, Inc. founder and CEO Elon Musk.

The official Twitter of "original God" said that Musk will follow Musk's Twitter when the number of followers reaches 1 million; when the number of followers reaches 3 million, Musk will be invited to play "original God" live; when the number of followers reaches 5 million, Mihayou CEO "Great Viagra" will invite Musk to visit Mihayou headquarters.

Musk, as an "old second dimension", will not miss this "opportunity to bring goods". He quickly tweeted that he can't wait to enter the world of "original gods". Some netizens laughed, did not expect that the "original god" Twitter can lead Musk out of the real person.

The original god can attract Musk, thanks to its popularity around the world. Since its launch on September 28 last year, the original God has quickly become one of the most popular games in the world, raking in $245 million in 30 days.

According to the latest statistics from Sensor Tower, the original God of Miha Tour broke the world's highest monthly mobile game revenue (excluding third-party Android data) with $341 million, making it the most profitable mobile game in the world that month. This advantage is concentrated in overseas markets. In September alone, the overseas revenue of the mobile end of "Yuan Shen" has exceeded 234 million US dollars. The top three markets of overseas revenue are the United States, Japan and South Korea, accounting for 31.6%, 30.8% and 11.3% of overseas revenue, respectively.

Behind the company has sought A-share listing

According to the data, Mihayou was founded in 2012, and its business is mainly concentrated in mobile games, comics and other areas. As a developer, Mihayou has successively launched excellent products in the field of mobile games, such as "collapse School Park", "collapse School 2" and "collapse 3". And with games and cartoons, animation, surrounding areas and other fields together, successfully created China's well-known original IP-- collapse series, related game products have landed in overseas markets and achieved excellent results.

Just a few years after its establishment, Mikhayou has developed rapidly. Financial data show that from 2014 to 2016 and from January to June 2017, the operating income of Mihayou was about 103 million yuan, 175 million yuan, 424 million yuan and 588 million yuan respectively, and the corresponding attributable net profit was about 65.6384 million yuan, 127.2657 million yuan, 272.648 million yuan and 447.0318 million yuan respectively.

In February 2017, Mihayou submitted the IPO declaration to the CSRC. In January 2018, Mihayou received initial feedback from the CSRC. Since its establishment, Mihayou has also carried out a number of capital increases to pave the way for its listing. Unfortunately, after queuing for more than three years, Mihayou voluntarily withdrew the listing application materials.

For missing the capital market, industry insiders believe that Mihayou is dependent on a single IP, and its sustainable profitability has been concerned.

According to the prospectus, Mihayou's main products are games, comics, animations, light novels and animation peripheral products based on "broken" IP, in which games are the main source of revenue and profit for the company during the reporting period.

Edit:Cao Shuai

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