Original title: hot all over the world! Musk brought goods to Chinese online games, but was rejected by fans! How much money does the "original god" absorb? Behind the company has taken the initiative to withdraw A-share IPO source: Securities Times
Recently, Elon Musk said on Twitter that he can't wait to enter the world of "original gods" (Can't wait to be in Genshin Impact)-a move that has sparked heated discussion among netizens at home and abroad.
The richest man also wants to play the original God.
On the 15th, the official Twitter @ Genshin Impact of "original God" announced a new "Community Challenge" to celebrate the more than 2 million followers: with the increase of fans on the event account @ Paimon2theMoon and the highest achievement (the number of fans reached 5 million), Mihayou CEO Dawei will invite famous entrepreneur Musk to visit Mihayou headquarters.
In fact, this is a stem of Miha's visit. There is indeed a NPC named "Ella Musk" in the original God game, which is only two letters different from Elon Musk. The nickname @ Paimon2theMoon for this event is "Ella Musk". In terms of profile and content, the account is mainly responsible for managing and activating the content community and interacting with creators.
A person close to Mihayou said that this was not an official cooperation, and I did not expect that Musk would reply. "original God" responded: "original God" since its launch, has been loved by many players at home and abroad, "original God" will continue to strive to bring quality game content and experience.
Musk's personal account has posted and liked two-dimensional content many times, so it seems not surprising that he is interested in "original God" this time. At the bottom of this tweet, there are also many celebrities, including TGA founder Geoff and e-sports team Secret, who have left messages in the comment area.
So far, Mihayou has deleted the relevant tweets. However, the reason was not explained, but it is understood that some players in Europe and the United States have bombarded the event before, some people call it "touching porcelain", while others do not like Musk, and the reward for achieving fan achievement is to "let Musk play the game."
No matter what the response is, at least for the "original God", the communication effect has been achieved. Musk's tweet also received tens of thousands of comments and likes, and the popularity continued to domestic social networking sites, where the topic # Musk wanted to play the original God # was once searched by Weibo Corp and garnered more than 53 million readings and discussions.
How popular is the original God?
The first anniversary of the public test of "original God" has reached the top of the best-selling list of games in 41 countries and regions, including China and the United States, and ranked in the top 10 in 87 countries and regions.
According to Sensor Tower Store Intelligence data, since its launch on September 28, 2020, the total revenue of Miha Youyuan Shen in App Store and Google Play has reached 2 billion US dollars.
In the past year, "original God" ranked third on the global best-selling list of mobile games, second only to Tencent "Arena of Valor" and "PUBG Mobile" (merging "Game for Peace" revenue), surpassing Niantic "Pok é mon GO" and Roblox sandboxie game platform "Roblox" of the same name. In overseas markets, "original God" is the highest-paid mobile game, with "Pok é mon GO" and "Roblox" ranking second and third, respectively.
China's iOS, as the market with the highest mobile revenue of Yuanshen, contributed US $577 million in the past year, accounting for 28.6% of global total revenue. Japan and the United States ranked second and third, accounting for 23.7% and 21%, respectively.
In terms of platform, the revenue from Apple Inc App Store accounts for 61.8% and the proportion of technology Google Play accounts for 38.2%. However, in overseas markets, revenue from Google Play accounts for 53.6 per cent, while Apple Inc App Store accounts for only 46.4 per cent.
Prior to this, Mihayou was listed in Shanghai's top 100 companies list for 2021 with revenue of 10.13 billion in 2020, ranking 88th. In addition, Mihayou submitted a prospectus for IPO in 2017, when the company planned to raise 1.222 billion yuan. In January 2018, Mihayou updated its prospectus to raise capital to 1.489 billion yuan. In that month, Mihayou also received initial feedback from the CSRC. However, in 2020, Mihayou voluntarily withdrew its listing application, and the three-year listing road came to an end.
Editor: Ye Shuyun