Shanghai, September 17 / PRNewswire-Asianet /-- on September 16, during the 50-day countdown to the fourth China International Import Expo, a new member of Chenguang Stationery, Norwegian high-end professional backpack brand Beckmann Beckman, attended the 2021 China International Import Expo exhibitors Union Exchange Fair and the signing ceremony of the Fifth Expo, and signed the Fifth Expo Cooperation ahead of schedule.

This year, Beckmann Beckman will also make his debut at the fourth Expo. Adhering to the brand concept of "being loved by students and trusted by parents" and the vision of "being the best student backpack in the world", Beckmann has 75 years of professional backpack experience and has been committed to the design and development of ergonomic school backpacks to reduce the burden on students, and the products have been recognized by various international professional awards. Currently, Beckmann has more than 75 per cent market share in Norway, while Beckmann provides products and services to consumers in more than 20 countries.

The acquisition of Norwegian Beckmann Beckman is the first acquisition of a Nordic brand by Chenguang Stationery and the first acquisition of a high-end chiropractor schoolbag brand. Nordic design has a unique aesthetic imprint in the hearts of Chinese consumers. As an excellent representative of Nordic brands, Beckmann gives people an impression of simplicity, practicality, elegance, modernity and dexterity. "Beckmann schoolbags are both beautiful and functional, while being environmentally friendly and safe, which is very consistent with Chenguang's long-standing concept of caring for the healthy growth of young people, and is also an important consideration for cooperation," says Chen Hu-hsiung, president of Chenguang Stationery.

"the Expo is an important stage for international cooperation in the new era, which demonstrates China's strong determination to take the initiative to open up its market to the world. It provides broad development prospects and opportunities for excellent overseas brands like Beckman, and strengthens their confidence in opening up the Chinese market." Tang Wenting, director of stationery investment at Chenguang, said, "2021 is the opening year of the 14th five-year Plan and the beginning of Chenguang's new five-year strategy. The acquisition of Beckmann will also be an important milestone in Chenguang's world-class vision and new five-year strategy."

As an old friend of the Expo, Chenguang Stationery has been unveiled at the exhibition for three consecutive years with its new members, Italian children's art brand Carioca, Israeli designer brand Peleg Design, and Norwegian high-end professional backpack brand Beckmann, so that these beautiful brands are loved by more Chinese consumers. In the future, Chenguang will continue to work with more excellent partners to provide global consumers with more diversified purchase options and professional quality assurance.

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