On August 27th, the share price of Mango Supermedia (300413) continued to decline. As of the close, it was down 8.6% at 47.8 yuan. At present, the total market value is about 89.4 billion yuan. At present, its share price has fallen for two days in a row.
Recently, there has been a lot of trouble on Hunan Satellite TV.
First, Huo Zun withdrew from "Brother who cut through difficulties" because of a personal scandal; then, Zhang Yuqi accused Mango TV of malicious editing to withdraw from "daughters in Love 4"; then, Qian Feng, the host of "Daily Progress", was accused of sexual assault; today, the news that he Jiong, the host of "Happy Camp", broke the law and broke his promise went viral.
According to public data, in the first half of 2021, Mango Supermedia achieved a total revenue of 7.853 billion yuan, an increase of 36.02% over the same period last year, and a net profit of 1.451 billion yuan, an increase of 31.52% over the same period last year. Mango TV members, advertising, operators and other businesses maintain a sound, rapid growth of good momentum, its main operator Happy Sunshine achieved business income of 6.753 billion yuan, an increase of 45.96% over the same period last year, and net profit of 1.386 billion yuan, an increase of 32.84% over the same period last year.
Today, Shouchuang Securities released a research report saying that the strong content of mango supermedia has been realized, and the value of the platform continues to improve. The company's head IP continues to set new investment records, such as "Sister through the Wind and waves (season 2)", the largest amount of investment for a single project in the first half of the year; the volume of advertising investment for comprehensive N-generation projects represented by IP, such as "Chamber of Secrets (season 3)" and "wife's Romantic Travel (season 5)", has increased steadily. Head series such as "rational Life", "grow up with you" and customized variety advertising product innovation and sales have made breakthroughs, and DSP and IGRP marketing upgrades have achieved remarkable results.