The Dentsu Group (brand: “dentsu”; headquarters: Dentsu Group, Inc.; location: Minato-ku, Tokyo; representative: Hiroshi Igarashi, President and Global CEO; hereafter, dentsu) announced a new global brand proposition “Innovating to Impact” for clients on 2024/5/16. This phrase marks a major milestone in Dentsu's 120-year history. This new market-facing brand message represents dentsu's commitment to leveraging the combined power of transformative creativity, media, data, and technology to drive client growth through innovation.
The term “Innovating to Impact” was coined by the collaboration of Dentsu teams around the world. It reflects the idea that dentsu not only promotes business growth, but also strives to produce results that have a positive impact on people, society, and the world.
Hiroshi Igarashi, President and Global CEO of Dentsu Group Inc., said, “Our new brand message declares our unwavering commitment to pursue results and advance innovation for our clients. We are not satisfied with simply following trends; we aim to create new trends. “Innovating to Impact” is a promise to our clients and everyone involved in the business, including our amazing colleagues. We're committed to continuing to expand the limits of what's possible through superior experiences and business transformation.”
The introduction of this proposition clearly positions the world's leading companies as true partners for integrated growth and business transformation. In addition to the high expertise provided by individual leadership brands, dentsu will continue to provide clients with further benefits by integrating these services.
A creative team led by Dentsu Creative Italy's chief creative officer Riccardo Fregoso led the development of the “Innovating to Impact” tagline and brand manifesto. As for the design of the new brand, a team from Dentsu Inc. led by Executive Creative Director Yagi Yoshihiro, who is one of the creators that has received the most foreign advertising awards in Japan and is also an art director, worked on it by a team of Dentsu Inc. which has also received many awards.
“Throughout our 120-year history, innovation has always been at the core of Dentsu. Innovation is in our DNA and is part of the culture of teams around the world. Innovation for dentsu has a systematic approach and an open mindset at the same time. By doing so, we help our clients transform their businesses in new ways,” says Gene Lin, Global President of Dentsu Group Inc. - Global Practice. “Dentsu is truly unique even in a market where marketing, technology, and consulting are integrated. By combining innovation with initiatives focused on achieving results, we will make the most of our capabilities and provide integrated growth (integrated growth) to brands and companies seeking something different from conventional models.”
Details of DENTSU's new brand proposition will be introduced at the Cannes Lions International Festival of Creativity 2024 (Cannes Lions 2024) to be held in 2024/6. Also, Dentsu Beach House in Cannes will develop designs and programs reflecting the idea of “Innovating to Impact.”
For more information about dentsu and this new brand proposition, please visit the following website.
URL:https://brands.dentsu.com/innovating-to-impact/start (English only)
Team members:
Dentsu Creative Italy
Riccardo Fregoso Chief Creative Officer
Stefano Battistelli Executive Creative Director
Francesco Epifani Executive Creative Director
Cristiana Brainiart Director
Santiago Cancela copywriter
Dentsu Inc.
Yagi Yoshihiro Executive Creative Director
Adachi Tsubasa Creative Director
Tsutsui Haruko Creative Director
Hiroyuki Kato Art Director
Tomoda Natsuki Art Director
Miyuki Ito copywriter
Fukuoka Mariko copywriter
Murakami Shintaro Digital Technologist
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[Contact information for inquiries regarding this matter]
Dentsu Group Inc. Group Corporate Communications Office Kojima, Shimazu
Email:group-cc@dentsu-group.com