Hong Kong, May 20, 2024/Media/ -- On May 18, the Car House (NYSE Stock Code: ATHM; HKEX code: 2518) Space Station Business Launch Anniversary Celebration and the Satellite Program Launch Ceremony was held at Car Home Space Station's Shashting Store. During the event, the car house also announced that it will further expand its national sales network through the “Satellite Program” to achieve multi-level multi-point flowering of the sales channel.
After a year of pioneering the franchise model, the Car Home Space Station delivered a far more than expected answer to the market. As of May 2024, Car Home Space Station has formed a direct and franchised sales network covering areas such as East, South China, Southwest and North China, including Beijing, Shanghai, Guangzhou, Changsha, Haikou, Foshan, and more.
Currently, there are still a large number of three-lane cities across the country facing a lack of efficient channels to purchase new energy vehicles, and there is still more room for growth in new line cities and county-level markets. The launch of the “Satellite Program” is aimed at filling this market gap. The program uses car home space stations as a key node, a secondary point of sale of radiation peripherals, to form a tight network of collaboration through the space station and satellite stores, to achieve a new zero from point to face. Comprehensive upgrade of your sales network.
Unleash the sinking market space
With the booming development of the new energy car market, automobile consumption has become an important engine of economic growth in the country. Against this background, the Car Home Space Station launched the “Satellite Program”, which aims to actively respond to the country's New Energy Countryside Strategy and the Car to Old Action Plan, using the power of the “two-network” sales channel to promote the popularity and replacement of new energy cars nationwide.
In addition to responding to national policies, the Satellite Program also meets the market's need for a revamped car sales model. With the second-tier point of sale — “Car Home Shop”, Car Home Space Station is able to spread more professional sales, marketing services and after-sales services to more low-line cities and even county-level markets, truly helping host factories to “fill the gap” sales channels, reduce operating costs and improve sales efficiency. Get closer to the last kilometer of the sinking market.
Call for Response Helping the New Energy Car Countryside
On May 15, the Ministry of Industry and Information Technology, the National Development Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Ministry of Commerce, and the National Energy Bureau announced the launch of the new energy car rural activities in 2024. The theme of “Green, Low Carbon, Smart, Safe — Empowering New Lives and Enjoying New Journeys” will run until the end of this year. The multiple proposals of the “New Energy Car Downland” represent the country's determination to increase the popularity of new energy cars and stimulate the energy consumption of cars in the sinking market.
Currently, the “Baicheng Renewal Shopping Festival”, which is being continuously promoted in several regions of North China, South China and Southwest, is also a powerful initiative for car homes to respond to the new energy sub-urban policy. The event combines the advantages of the Car Home own platform and the benefits of the Peace Insurance ecosystem, supported by PISA's strong online resources and offline service operations team, offering affordable prices for mainstream brands and models and replacement of used car services through Car Home Space Stations and innovative Holographic caravans. Bring the full-cycle automotive consumer experience assistance policy to cover Online + Offline quickly.
The launch of the “Satellite Program” not only represents an innovative step forward in the development of new retail strategies, but also reflects the car house's precise insight into future car sales patterns. With a second-tier dealer network, AutoHome is building a nationwide, efficient and convenient sales and service network. With this, Car Home will deliver superior automotive products and services, a convenient, time-saving, money-saving viewing, buying, driving, and changing experience with satellite-navigational accuracy, directly to every consumer in need.
More about Motor Home
CAR HOUSE (NYSE STOCK CODE: ATHM; HKEX CODE: 2518) IS CHINA'S LEADING ONLINE SERVICE PLATFORM FOR AUTOMOTIVE CONSUMERS. QuestMobile data shows that Car Homes reached 6,939 million daily mobile users in March 2024, up 8.1% from the same period in 2023. The company's mission is to enhance the shopping and driving experience of Chinese car consumers. CAR HOUSE PROVIDES AUTOMOTIVE CONSUMERS WITH ORIGINAL CONTENT (OGC), PROFESSIONAL CREATIVE CONTENT (PGC), USER CREATED CONTENT (UGC), AI CREATION CONTENT, A COMPREHENSIVE CAR MODEL LIBRARY, AND EXTENSIVE CAR PUBLISHING INFORMATION COVERING THE ENTIRE PURCHASE AND USE CYCLE. Because of its ability to reach a large and active user base of automotive consumers, Car Home has become the preferred platform for advertising campaigns for automakers and dealers. In addition, our dealer subscription and advertising services enable dealers to market their inventory and services through the Car Home platform, expand their physical showrooms to millions of potential network users in China, and gain sales leads. We provide sales leads, data analytics and marketing services to help automakers and dealers improve efficiency and facilitate transactions. Car Home operates its “Car Shop”, a full-featured online trading platform that helps automakers and dealers facilitate transactions. In addition, we also provide other value-added services through its website and mobile applications, including auto finance, auto insurance, used car trading and after-sales services.
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