Since ESG is highly compatible with the country's “dual carbon” goals, ESG practices have become an important reference for measuring the sustainable and high-quality development of enterprises.

At the same time, in recent years, domestic and foreign investors are no longer simply focusing on financial indicators, but are also paying more and more attention to considering the ESG performance of enterprises. People's perception of ESG has gradually changed from a “cost burden” in the past to a “value engine” that drives the continuous growth of enterprises. As a result, ESG credit disclosure is regarded as the “second financial report” of an enterprise.

On April 26, as one of the benchmark companies in the field of Jiaqing's daily chemicals, Blue Moon Group (06993) also released its 2023 ESG Report. By leveraging its professional advantages and responding positively to national and industry trends, it showed the public the results of its active implementation in green products, green production and operation, and social responsibility.

Continuous product development and innovation to promote green consumption behavior

For daily chemical companies, to stand out from market competition, key elements such as product innovation, efficient and perfect channels and supply chains, good reputation, and brand awareness are essential to keep up with the market.

Among them, product power is undoubtedly the most central part of all elements. After decades of intensive cultivation, Blue Moon has now created a product matrix with nearly 100 types of products in three categories, and continues to lead the washing market in product innovation to meet the personalized and diversified needs of consumers.

From pioneering the promotion of laundry detergent to the whole country, opening the curtain on the “liquid” era of laundry in China, to promoting the upgrading of ordinary laundry detergent to concentrated laundry detergent, to pioneering innovative products such as sports laundry detergent series, disposable disinfectant hand sanitizer, laundry detergent for underwear, and disinfectant and deodorizing laundry detergent, Blue Moon has deep roots in product innovation genes.

According to the Zhitong Finance App, while introducing new products, Blue Moon is also actively incorporating energy saving and environmental protection concepts into the R&D process.

For example, the premium laundry detergent developed by Blue Moon has a formula with an active substance concentration of up to 47%, which has excellent stain removal power. It also dissolves instantly in water, is easy to rinse with no residue, etc., so it is very suitable for the 15-minute quick wash procedure, saves time and effort, and is very green and low-carbon because it reduces the amount of electricity and water used during the laundry process.

On the one hand, in order to better implement the development concept of resource conservation and environmental protection, Blue Moon focuses on selecting environmentally friendly materials for packaging materials. On the other hand, the company is developing and promoting the application of single materials, PCR materials, etc. in product packaging to gradually achieve recyclable packaging materials.

In terms of packaging design, Blue Moon continues to promote packaging reduction, reducing waste of resources through the use of low weight and functional packaging; and continues to upgrade quantitative settings for various products, adding transparent and intuitive scales on laundry liquid bottle caps, and indicating recommended dosage for different models, water levels, and clothing items on the back label of the product, effectively avoiding waste caused by excessive usage, and promoting green and low-carbon washing.

In addition, the company has also developed and launched a variety of replacement packages to reduce the consumption of packaging materials, continuously optimize the replacement design based on functional requirements, and achieve a diversion function by optimizing the original flat pocket into a special-shaped pocket to reduce waste caused by liquid leakage during use of the replacement pack.

The Zhitong Finance App learned that in 2023, Blue Moon reduced the use of cartons by a total of 212 tons and reduced the use of transparent tape by 1.95 million meters, effectively reducing environmental pollution and waste of resources.

Starting with all aspects of product formulation, packaging design, etc., to make the product perfect. While bringing convenience and efficiency to consumers, Blue Moon also subtly helps more consumers develop green consumption behavior by actively implementing resource conservation and environmental protection concepts in products.

Based on this, Blue Moon also received multiple recognitions for China's green products and China's water-saving products in 2023. By the end of 2023, a total of 48 products from all of Blue Moon's product manufacturing plants had obtained China Environmental Label product certification, 15 products had obtained China's water-saving product certification, 25 products had obtained China's green product certification, and 3 products had obtained Chinese concentration+ certification.

Implement green concepts throughout the production process to promote green transformation

When the green and low-carbon concept is deeply embedded in the enterprise development genes, it is inevitable to promote green transformation throughout the production and operation process.

Starting with raw materials, Blue Moon's green production and operation process has begun, covering production, packaging, logistics, etc., demonstrating its commitment to managing products throughout the life cycle.

Recently, Blue Moon has continued to strengthen the construction of a sustainable supply chain. By actively implementing the concept of responsible procurement, it advocates joint social responsibility with upstream and downstream partners, actively promotes green procurement of raw materials, and strives to build a green supply chain.

Among them, Blue Moon included policies and measures related to energy saving and emission reduction in key audit projects to encourage cooperative suppliers to actively carry out energy and greenhouse gas emission management measures. In 2023, Blue Moon conducted a social responsibility compliance assessment on 54 suppliers. Of these 54 suppliers, 100% of the raw material suppliers passed the assessment. Among these, Blue Moon is actively playing the role of leading enterprises and continuously promoting the green transformation of the industrial chain.

It is worth noting that Blue Moon pays special attention to energy saving and consumption reduction in the production process. After all, energy saving is one of the most direct and effective carbon reduction measures for enterprises. In 2023, Blue Moon will actively pilot the installation of distributed photovoltaic power generation to promote a clean energy transition. In 2023, Blue Moon's Tianjin plant completed the installation of a distributed photovoltaic power generation system, with an annual power generation capacity of not less than 600,000 kWh. It actively promotes green energy, and the proportion of renewable electricity used in the factory continues to increase.

Furthermore, adhering to its deep concern about global climate change, Blue Moon has continued to carry out corporate carbon inventories since 2022 and actively promoted product carbon footprint certification. The Zhitong Finance App learned that in 2023, Blue Moon will focus on all aspects of carbon emission management, systematically promote energy saving and consumption reduction, and focus on improving equipment energy efficiency, process technology optimization, energy structure transformation, green and low-carbon logistics, and reducing packaging waste, and integrating green and low-carbon development throughout the production process.

Commitment to public service enterprises has been recognized for a long time

As a consumer goods company, in addition to continuously improving the daily experience of consumers through high-quality products and services, Blue Moon also continues to help more people live a better life by participating in public welfare undertakings.

In 2023, Blue Moon continued to carry out public welfare activities such as spreading the concept of clean and healthy health, supporting disaster relief, and helping rural construction, and carrying out corporate responsibility. According to the Zhitong Finance App, in order to further convey a clean and healthy lifestyle to the public, Blue Moon works closely with the China Women's Development Foundation and the China Children and Youth Foundation to raise awareness of clean health among women and children, improve washing and hygiene conditions for children in underdeveloped regions, continue to promote the concept of clean health, and bring cleanliness and warmth to every family.

For example, since 2001, Blue Moon has launched the “I am a Healthy Little Angel” children's healthy family education charity project every year to help and guide children and families to establish a scientific, healthy, and safe lifestyle concept through parent-child interactive activities such as child health tours and parent classes. In 2023, this project was carried out in more than 190 kindergartens and more than 100 community health service centers in 25 cities including Beijing and Guangzhou, and the number of direct beneficiaries reached 2.12 million.

Meanwhile, since 2013, Blue Moon has also organized the “Smart Women” series of public welfare activities with the China Marriage and Family Research Association and the China Women's Development Foundation for 11 consecutive years to convey knowledge about a clean and healthy lifestyle to thousands of women in families. In 2023, more than 1.33 million women and families benefited through various forms of education and media dissemination, such as theme promotion activities, mobile classes, and distribution of the “Guidelines for Sports Health and Household Cleaning” brochures.

In addition, Blue Moon also fully supports cultural and sports education, emergency disaster relief, rural revitalization, etc., actively assumes social responsibility, and gives back to the community wholeheartedly. As a result, Blue Moon has been involved in public welfare practices for a long time and has been recognized by the industry and society. It has won the China Charity Festival Annual Responsible Brand Award for 9 consecutive years.

Summarize

Today, multiple studies and surveys have shown that ESG practice and dissemination have a significant positive impact on corporate brands, investment attractiveness, and long-term success.

According to a Morgan Stanley survey, 84% of investors showed interest in investing considering ESG standards; in addition, according to Nielsen research, 66% of global consumers are willing to pay higher prices for sustainable products, especially among the younger generation.

In the process of implementing ESG, enterprises not only promote social progress and environmental sustainability, but also help them enhance their brand image and enhance the trust of consumers and investors. Harvard Business School also has a study showing a positive correlation between strong ESG guidelines and high corporate value and profits.

As a listed company, Blue Moon plays a pivotal role in social and economic development. Actively implementing ESG not only helps it better fulfill its social responsibilities and promote social progress and sustainable development, but also helps it enhance its brand image, promote continuous growth in corporate value, and achieve a positive cycle of harmonious development of relationships between enterprises, society, and the environment.