At the beginning of spring, Vientiane was renewed. The “2024 Chinese Poetry Conference”, exclusively titled Gujing Gongjiu · Vintage Puree Gu 20, will be broadcast on CCTV-1 on March 10. Gujing Gongjiu · Vintage Puree Gu 20 once again joined hands with the “2024 Chinese Poetry Conference” to “appreciate Chinese poetry, find cultural genes, and enjoy the beauty of life” when the world returns to spring. When romantic “Chinese poetry” once again meets fragrant “Chinese wine,” how will it show the world the beauty of traditional Chinese culture?

“A Thousand-Year Old Well” continues to join hands with the “Chinese Poetry Conference”

The “Chinese Poetry Conference”, which was officially broadcast in 2016, is CCTV's first poetry program to attract public participation, and a major event in the Chinese poetry industry. Since its launch, the program has reached its ninth year, with a total of over 3 billion viewers, setting off a wave of poetry “The whole family, young and old, go to battle together, all over the world” time and time again. The “Chinese Poetry Conference” seems to have become an indispensable sense of ceremony for our poetic start of the new year.

After years of innovation and upgrading, the “Chinese Poetry Conference” led countless viewers to relive those memorable ancient poems through a series of exciting poetry competition experiences such as “Poetry Solitaire,” “Flying Flowers,” “Little Poetry Theater,” “Creative Knowledge Questions,” “Immersive Knowledge Questions,” “A Thousand People, Thousand Questions,” and “There are Poems in Pictures,” leading countless viewers to relive those memorable ancient poems in a grounded and engaging form of entertainment, to experience the beauty of poetry, touch the fun of history, and explore the origin of civilization.

Relying on the deep heritage of Chinese literature since “Shijing” and the pursuit of outstanding traditional Chinese cultural genes and values, the “Chinese Poetry Conference” successfully mirrored the aesthetic realm, cultural character, and current lifestyle and ideology of the people before us, encouraging everyone to love poetry and have poetry everywhere in their lives, so that the fine virtues of advocating knowledge and respecting history have once again formed a trend.

Using the aroma of wine to add color to the poetry, Gujing Gongjiu collaborated with the “Chinese Poetry Conference” for many years to form a perfect resonance with the deep historical heritage, unique brand culture, and the content tone and value shaping of the program. At the same time, it completed wonderful brand interpretations in a series of vivid and perceptible ways, making the image of Gujing Gongjiu's “long history and culture over 1800 years” deeply ingrained in the hearts of many consumers.

In the 2022 program, Gujing Gongjiu joined forces with Huangshan Chengkan Town to present an amazing audience; in 2023, the column team led the national audience to visit the traditional brewing area of Gujing Gongjiu, a national industrial heritage site, to explore the traditional brewing techniques of Gujing Gongjiu and the source of Gujing's rich aroma... Using “poetry and wine culture” as the carrier, Gujing Gongjiu thoroughly explained Chinese culture, promoted the inheritance and innovation of traditional culture, continuously triggering a viewing boom, and continued to convey to the public “seeking the roots of culture and forging the soul of a nation The beautiful vision of “, raise a glass of Gu 20, enjoy Chinese wine” shows Gujing Gongjiu as a famous wine Cultural strength and brand responsibility.

A wine style that has been handed down over a long period of time and is like a poem

Chinese history is written in poetry and also dissolved in wine. Poetry and wine have always been “hard to separate”. They are also important carriers of outstanding traditional Chinese culture, and have been passed down over time. More than 1,800 years of technical heritage have left countless cultural treasures for Gujing Gongjiu, which is bound to have a deep historical heritage and cultural genes.

In the first year of Jian'an (AD 196), Cao Cao presented the “Jiujiu Brewing Spring Liquor” produced in his hometown of Bozhou to Han Xian Emperor Liu Xie, and presented the “Jiujiu Brewing Method” to explain how to make fine wine. This is generally regarded as the earliest written record of Chinese liquor as a tribute, and is certified by Guinness World Records as “the oldest existing distilled liquor brewing method in the world.”

Legend has it that in the first year of Jian'an, in addition to the “nine brewing laws,” Gujing Gongjiu also retained the “four major national insurances”, namely the underground Song Jing, Wei Jing, Ming dynasty cellar pools, and Ming and Qing winemaking sites. Among them, it originated from Gongxing Trough Square in the 10th year of the Ming Dynasty. It has spanned more than 500 years, and is one of the cellar pools that have been used continuously for the longest time in China. Furui Gongjiu inherits the “Jiujiu Brewing Method” and protects the “Four National Guarantees” and has not changed its ingenuity until now. It has created a poetic style of wine that is “clear as crystal, pure orchid, sweet and mellow in the mouth, and the aftertaste lasts for a long time.”

Entering modern times, in order to further meet the drinking needs of consumers, Gujing Gongjiu continues to optimize and improve the quality and taste of Gujing Gongjiu, and launched Gujing Gongjiu · Vintage Puree Gu 20. This Gujing core strategic product has a bottle shape similar to Panlong, stable, noble and elegant; the wine has an ancient and mysterious aroma of old cellar wine, the elegant aroma of Wuliang cooking, and the quiet aroma of peach blossom spring music; the aroma and flavor are extremely balanced, and the wine is soft and sweet, and has a long aftertaste. Historical elegance, poetry, elegance, and ingenuity are all condensed into this cup of “Chinese wine”, making the “ancient flavor and strong fragrance” continue to fragrance the world.

The indissoluble bond between Furui Gongjiu and poetry

In fact, Gujing Gongjiu has deep roots with Chinese poetry since ancient times. Cao Cao, the “god of alcohol,” revered by Gujing Gongjiu, is not only a politician and military man, but also an outstanding writer, calligrapher, and poet. He has written countless famous stories handed down from generation to generation. Cao Cao is often the master of the Tongjaktai Banquet, interpreting the heroic poetry of “Drinking Wine by the River, Giving Poetry”; “Taking Wine as a Song, Geometry of Life”, which fulfills his pride in seeking wisdom and building meritorious business; the song “On Wine”, which describes his yearning for people in the government and a beautiful society where people are well; and “Cheer Up” and “Do Good Things”... The sentences are all popular because of the poetry of fine wine.

Bozhou, the hometown of Cao Cao and the location of Gujing Gongjiu, is one of the birthplaces of ancient Chinese culture, and also has a history of poetry and wine culture spanning over a thousand years. As the source of the Three Merchants and the hometown of Tang Wang, Bozhou has a brilliant culture and outstanding people. In its long history, countless merry people have emerged. In addition to Cao Cao, there are also generations of Shengzhe Laozi, Zhuangzi, the founder of traditional Chinese medicine surgery, and Zhang Liang, a famous minister of Western Han. What is worth looking forward to is that this season's “2024 Chinese Poetry Conference” will also visit Bozhou, leading the audience to explore the wine that has been around for thousands of years and deeply experience the poetry, wine, and cultural heritage of this historic city.

According to information, the “2024 Chinese Poetry Conference” will be broadcast every Sunday at 20:00 p.m. on the CCTV comprehensive channel. It will focus on the ten keywords of “spring, encounter, lights, flavor, mountains and rivers, on the road, cold and heat, colorful, sir, and courage,” and light up the lights of thousands of families with a strong sense of homeland, so that ancient poetry can be recited once again on the modern stage to stage an encounter that spans thousands of years.

“Ancient sages were all lonely; only drinkers left their names behind.” The use of poetry to share feelings and the use of alcohol to express feelings was written into the customs of the Chinese people, and gradually evolved into a national belief. Gujing Gongjiu will continue to work with the “Chinese Poetry Conference” to once again use poetry as a carrier to find a new soil for the inheritance and transformation of outstanding traditional Chinese culture in modern society, so that the value of “being a real person, making good wine, and helping the world” spread to the north and south as the poetry craze spreads to the north and south, so that the concept of “Chinese wine · world fragrance” can once again blossom brilliantly.