Kroger To Boost Customer Perks With Disney+ Streaming: Report
Kroger To Boost Customer Perks With Disney+ Streaming: Report
The grocery giant Kroger Co (NYSE:KR) and entertainment powerhouse Walt Disney Co (NYSE:DIS) reportedly are in discussions to potentially offer Disney+ streaming service to subscribers of Kroger's grocery delivery program, known as Kroger Boost.
據報道，雜貨巨頭克羅格公司（紐約證券交易所代碼：KR）和娛樂巨頭沃爾特·迪斯尼公司（紐約證券交易所代碼：DIS）正在討論可能向克羅格雜貨配送計劃（Kroger Boost）的訂閱者提供迪士尼+流媒體服務。
The talks, still in early stages, suggest that Kroger Boost members may gain access to Disney+ this year without extra charge, according to a report from Bloomberg.
彭博社的一份報告稱，談判仍處於初期階段，表明克羅格Boost會員今年可以免費使用迪士尼+。
Kroger, headquartered in Cincinnati, has been contemplating this move following customer feedback, indicating an inclination toward expanding its services.
總部位於辛辛那提的克羅格根據客戶的反饋一直在考慮這一舉措，這表明他們傾向於擴大其服務。
As per the report, both Kroger and Disney have refrained from commenting on the ongoing discussions. However, Kroger emphasized its commitment to seeking new avenues to enhance value for Boost members.
根據報告，克羅格和迪士尼都沒有對正在進行的討論發表評論。但是，克羅格強調其致力於尋找新的途徑來提高Boost會員的價值。
Retailers in the U.S. have increasingly introduced paid membership programs to enhance customer loyalty and augment revenue streams, attempting to keep pace with e-commerce giant Amazon.com Inc (NASDAQ:AMZN).
美國零售商越來越多地推出付費會員計劃，以提高客戶忠誠度並增加收入來源，試圖跟上電子商務巨頭亞馬遜公司（納斯達克股票代碼：AMZN）的步伐。
Also Read: Walmart Takes Bold Step With Bettergoods Food Expansion
另請閱讀: 沃爾瑪在擴張Bettergoods食品方面邁出了大膽的一步
The report further specified Walmart Inc (NYSE:WMT) rolled out its Walmart+ program in 2020, later striking a deal for Paramount Global's (NASDAQ:PARA) Paramount+ in 2022, while grocery delivery service Instacart started offering Comcast Corp's (NASDAQ:CMCSA) Peacock to its members last year.
該報告進一步指出，沃爾瑪公司（紐約證券交易所代碼：WMT）於2020年推出了沃爾瑪+計劃，隨後在2022年與派拉蒙環球（納斯達克股票代碼：PARA）派拉蒙+達成協議，而雜貨配送服務公司Instacart去年開始向其成員提供康卡斯特公司（納斯達克股票代碼：CMCSA）的孔雀。
Kroger Boost, introduced in 2022, offers two membership tiers: $59 annually or $7.99 monthly for next-day delivery, and $99 annually or $12.99 monthly for same-day delivery, with undisclosed subscriber numbers.
2022年推出的Kroger Boost提供兩個會員等級：每年59美元或次日送達每月7.99美元，以及每年99美元或當日送達每月12.99美元，訂閱人數未公開。
The program, exceeding initial expectations, and reportedly saved members over $115 million in its inaugural year.
該計劃超出了最初的預期，據報道，在成立之初就爲會員節省了超過1.15億美元。
Disney's CEO Bob Iger anticipates profitability in the company's streaming segment by the end of the fiscal year, which concludes in September.
迪士尼首席執行官鮑勃·艾格預計，到9月結束的本財年末，該公司的流媒體領域將實現盈利。
Kroger stock gained more than 10% in the last 12 months. Investors can gain exposure to the stock via First Trust Consumer Staples AlphaDEX Fund (NYSE:FXG) and Invesco S&P 500 Equal Weight Consumer Staples ETF (NYSE:RSPS).
克羅格股票在過去12個月中上漲了10％以上。投資者可以通過第一信託消費者必需品基金AlphaDex基金（紐約證券交易所代碼：FXG）和景順標普500指數等權重必需消費品ETF（紐約證券交易所代碼：RSPS）獲得股票敞口。
Price Action: KR shares closed lower by 1.10% at $54.77 on Wednesday.
價格走勢：韓國股價週三收盤下跌1.10％，至54.77美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 該內容部分是在人工智能工具的幫助下製作的，並由Benzinga編輯審閱和發佈。
Read Next: Game On: Amazon, YouTube, And NBCUniversal Reportedly Battle for NBA Rights
繼續閱讀：遊戲開始：據報道，亞馬遜、YouTube和NBCUniversal爭奪NBA版權
Photo via Wikimedia Commons
照片來自維基共享資源