April 30, 2024
Publisher: Shiseido Co., Ltd.
Product/Brand
Clé de Beaubeauté and UNICEF reach support for 3 million girls in the first year of partnership renewal
Aim to support 5.7 million girls by 2025
Shiseido's global luxury brands “Clé de Peau Beauté” and “UNICEF” achieved support for more than 3 million girls in 2023, the first year of partnership renewal. It is an achievement that makes it possible to support 5.7 million girls, which is the target by 2025.
What is driving this success is the “Skills4Girls (Skills for Girls)” program implemented by UNICEF, which aims to help women and girls around the world acquire knowledge and skills in the STEM field required for 21st-century labor. Globally, the ratio of 15 to 19 year olds who are not enrolled in school, employment, or vocational training is 1 in 10 for boys, while 1 in 4 girls. *1 UNICEF's Skills4Girls program, which is supported by Clé de Peau Beauté, is working to close this gender gap.
Carla Haddad Mardini, Director of the UNICEF Office of Civil Cooperation and Foreign Affairs, stated the following.
“Digital technology is now essential for over 90% of jobs around the world, yet opportunities for women and girls to play an active role in this field are extremely limited. In the first year of renewing our partnership with Clé de Peau Beauté, I am very pleased that significant progress has been made in addressing the gender gap in the STEM field. We look forward to continuing this partnership to empower the next generation of girls.”
The partnership between Clé de Beaubeauté and UNICEF began in 2019 and was renewed in 2023. The partnership aims to support 5.7 million girls in countries such as Bangladesh, Indonesia, Kyrgyzstan, China, Kazakhstan, Laos, Peru, and Vietnam by 2025.
Representatives of UNICEF and Clé de Beaubeauté visited Bangladesh, one of the main support regions for this partnership, and examined the results.
Clé de Peau Beaute Chief Brand Officer Mizuki Hashimoto comments:
“All of us at Clé de Peau Beauté are very happy to see that our partnership with UNICEF is having a positive impact on the lives of girls in Bangladesh. This inspection was an experience that really made me think a lot. Support for Bangladesh's National Curriculum and Textbook Commission is transforming the education system at the national level and preparing students for the 21st century through redesigned gender-sensitive skills-based curricula and textbooks. Also, at Skills4Girls, which supports girls who can't go to school, I was very moved to actually see them acquire the skills necessary to support themselves, their families, and their communities through this program. Education is the key to a better world. These support results once again convince me of Clé de Peau Beauté's contribution to education.”
Skills4Girls Program Participants' Comments:
“I've wanted to learn computer skills since I was a kid, but I had to interrupt my education for financial reasons. However, thanks to computer training courses in the Skills4Girls program, I was able to develop diverse skills, and now I work as a trainer. I shattered the assumption that women couldn't show their talents. Now I'm not bound by any restrictions.”
Since announcing the partnership in 2019, Clé de Peau Beauté has announced a cumulative donation of 17.4 million US dollars to UNICEF's gender equality program, making it the world's largest private company. This donation was made through the same brand's “CRM (Cause Related Marketing) *2 Campaign,” and for every purchase of the brand's representative serum “Le Serum,” 3 US dollars will be donated to support UNICEF partnership programs around the world.
*1 Source: UNICEF https://www.unicef.org/gender-equality/skills4girls
*2 This is a CRM (Cause Related Marketing) campaign where 3 US dollars are donated to UNICEF activities for every purchase of 1 bottle of “Le Serum”.
About Clé de Beaubeauté
Established in 1982 as Shiseido's first global luxury brand. “Clé de Peau Beauté” means “the key to beautiful skin” in French. The brand's motto, which is the ultimate in luxury and science, is to unleash the brilliance of women around the world. Products with modern, captivating, and dynamic effects are sold in 26 countries and regions around the world.
What is UNICEF
In order to protect the lives and rights of all children, UNICEF (UNICEF: United Nations Children's Fund) works in approximately 190 countries and regions, giving top priority to the most difficult children to receive assistance. For more information about UNICEF and its activities for children, visit www.unicef.org.
*UNICEF does not endorse specific companies, brands, products, or services.
*Please note that the information described in this release is current at the time of publication and may differ from the latest information.