Sina Technology News reported on the afternoon of April 28. Recently, the first NetEase Cloud Music podcast conference came to a successful conclusion in Beijing. With the theme of “amplifying the volume”, the conference attracted podcast creators, industry experts and media people from all over the country to participate. Zhang Hou, head of NetEase Cloud Music's long audio business, delivered a speech entitled “From Seed to Blossom, Hear the New Volume of Podcast”, pointing out that NetEase Cloud Music will help the podcast content ecosystem prosper through long-term and continuous creative support for the podcast industry. Cai Xin, general manager of CITIC Publishing Group, and well-known podcast anchors such as “Story FM,” “Basically Harmless,” and “Crooked Wave Sound Room” attended the conference and delivered keynote speeches. In the second half of the conference, NetEase Cloud Music's latest anchor support program, the “Seeding Plan”, was released. The aim was to comprehensively support the growth and development of podcast creators and make sound creation a sustainable career choice. The “Sowing Plan” also launched the “500 Video Anchor Ecological Support Program”, the industry's first support program for video creators to transform into podcasts. It plans to introduce at least 500 video creators to join the podcast circuit in 2024.

Zhang Hou believes that podcasts are becoming an indispensable part of people's daily lives, and that cross-border cooperation and content innovation are the keys to driving the development of the industry. He mentioned that the podcast program “Across the Seas” on NetEase Cloud Music received 2 million views in half a year after its launch. The single episode was over 5 hours long, showing the strong appeal and unique appeal of the podcast content. NetEase Cloud Music is also actively exploring content creators in different fields, attracting creators from various fields such as music, culture, and technology to the podcast ecosystem to jointly create high-quality sound content. In addition, Zhang Hou also shared the two major advantages of NetEase Cloud Music in the podcast field: the openness and inclusiveness of the platform, the huge user base with over 200 million months of activity, and a highly active community atmosphere.

In the second half of the conference, Zhang Hou gave a detailed introduction to NetEase Cloud Music's latest podcast creator support program “Seeding Plan”. The program aims to provide podcast creators with traffic support, cash incentives, and commercial cooperation opportunities to help them achieve steady growth in NetEase Cloud Music. The seeding plan establishes corresponding support measures for creators at different stages of development: providing traffic support, content guidance and opening of payment functions for newcomers; mid-level anchors can enjoy 10 million cash incentives, billion-level traffic support, advertising resources, etc.; leading anchors receive 1V1 exclusive services such as IP construction and commercial empowerment to jointly promote the prosperity and development of the podcast industry.

The “Sowing Plan” is the “500 Video Anchor Ecological Support Program”, a sub-program for video creators to transform into podcasters. It is the first support program in the industry for video creators to enter the podcast industry. NetEase Cloud Music will provide these creators with a series of support measures, such as equity transfer and entry fees, to attract more video creators to join the podcast circuit, and introduce at least 500 video creators to join the podcast circuit in 2024.