After the penetration rate of new energy vehicles exceeds 50%, are pure electric vehicles considered entering the mass consumer market?

Whether judging from the share of new car sales or the popularity of recent discussions on the topic, it seems that the answer to this question is already ready.

However, if you take a close look at the sales growth of new energy vehicles, you will find that the growth rate of hybrid vehicles is significantly higher than that of pure electric models. In 2023, the wholesale sales volume of pure electric vehicles in China was 6.113 million units, up 21.9% year on year, while wholesale sales of plug-in hybrid models were 2.751 million units, up 85.1% year on year.

The root cause of this is that when buying a car, many consumers need to weigh in, and their anxiety about the energy of pure electric cars has not been completely eliminated. Users' patience is being smoothed out by queuing up time and time again, and upstream manufacturers, car companies, and third-party pilots in the NEV industry chain must work together to successfully build a moderately advanced energy supplementation ecosystem.

In response to this, the Ningde Era, as the leader in power batteries, gave its own answer.

On April 25, the Ningde Era passenger car new product launch conference was held at the Beijing Auto Show. While introducing Shenxing PLUS batteries to the mainstream mass market, the plan is to establish a “closed loop of supercharging ecology” around the user's energy replenishment experience.

At the same time, through this press conference, the Ningde era moved from behind the scenes of the automobile industry to the front, establishing a new understanding of the industry and allowing users to truly see what a comprehensive new energy era looks like.

01

SHENXING PLUS BATTERY

Take care of battery life and energy supplementation

Judging from the protagonist of the entire press conference, Shenxing PLUS Battery is currently one of the few ultra-rechargeable batteries with comprehensive product capabilities in the industry.

Users are anxious about energy supplementation for new energy vehicles. At the same time, short battery life, short range, and safety issues have always been pain points that cannot be ignored. What this brings about is the extremely poor experience of “improving the driving experience, poor battery life, and energy compensation” when purchasing a train.

Thanks to active innovation at the technical level in the Ningde era, many user pain points that have not been eliminated have been effectively solved with Shenxing PLUS batteries.

First, the core breakthrough of the Shenxing PLUS battery is that it is the world's first lithium iron phosphate ultra-rechargeable battery with a battery life of 1000 km and 4C overcharge.

According to common perception, lithium iron phosphate materials are unsuitable for overcharging, low energy density, and low temperature resistance, etc., making it almost impossible for lithium iron phosphate to achieve “both necessary and necessary” battery capacity, and Shenxing overcharged batteries have overcome this problem.

At the same time, as can be seen from the press conference, Shenxing PLUS batteries use self-developed three-dimensional honeycomb materials to further increase extreme energy density and control the expansion of charging/discharging volume. Shenxing PLUS battery pioneered an integrated shell structure, which greatly improved space utilization and reached 205 Wh/kg system energy density.

Based on the above material and structural breakthroughs, in terms of user energy supplementation efficiency, Shenxing PLUS batteries have a battery life of 600 kilometers for 10 minutes, which simply means “1 kilometer per second” of charging.

In terms of winter battery performance, which train users are very concerned about, Shenxing PLUS batteries can successfully be overcharged in a low temperature environment of -20℃ just like in a room temperature environment. When users face power loss at low temperatures, the acceleration power will not be reduced, which not only improves the driving experience, but also provides safety guarantees for drivers and passengers.

Therefore, the facts confirm that whether it is performance, battery life, charging or safety, Shenxing PLUS batteries have reached the leading level in the industry and have become “hexagonal warriors” in terms of product power, truly solving users' pain points.

At the same time as releasing the Shenxing PLUS battery, Ningde Times announced the official launch of the Shenxing Overcharge Network. It will cooperate with various companies such as Huawei, Star Charging, Cloud Fast Charging, and Shudao New Energy to jointly build the largest overcharging network platform in China. In addition, Ningde Times will also establish the industry's first Shenxing Overcharge Car Owners Club, and set up more than 600 offline physical service stores, covering 31 provincial administrative districts and 271 prefecture-level cities, which will provide road rescue, battery testing, and maintenance services for Shenxing car owners. Overcharged battery+overcharging network platform+overcharging service to build a complete closed loop of overcharging ecology.

You might as well imagine this. As long as users buy a new energy vehicle equipped with Shenxing PLUS batteries, no matter what brand it is, they can quickly find recent supercharging stations and achieve efficient charging through the Ningde Era's supercharging network platform.

As a result, travel scenarios have also become richer, and the scope of holiday travel has been broadened. If you start with a full battery for a long distance, you can enjoy a refreshing experience from Beijing to Nanjing without having to recharge; starting from an intercity with a full battery, you can make a 500km round trip, and travel freely from Guiyang to Kunming without having to recharge your energy.

By driving past an offline physical service store, Shenxing car owners can inspect and maintain the battery and monitor and repair it in real time. As a result, travel safety is improved, and large expenses for future battery replacement can also be avoided, and a more convenient and affordable car experience can be obtained.

It is worth noting that Shenxing supercharged batteries are cost-effective and will not make mass consumers feel out of reach. Thanks to the low cost advantages of lithium iron phosphate materials, it is foreseeable that electric cars equipped with supercharged batteries will become increasingly popular in the mainstream mass market, and more users can enjoy the “technological equality” brought about by supercharging technology in the Ningde era.

Gao Huan, chief CTO of passenger cars at Ningde Times, said that Ningde Times will continue to cooperate with car companies to launch more than 50 new cars equipped with Shenxing batteries this year. Customers that have previously clarified their intention to cooperate include GAC, Avita, Nana, Jihu, and Rantu.

02

Build a closed loop of supercharging ecology

Build a user-facing battery brand

As a battery field that the Ningde Era has been deeply involved in for a long time, through a press conference, it not only conveyed the technical accumulation of the Ningde Era in the core basic market business to the industry, but also conveyed the company's unique understanding of the user experience to consumers.

However, at this point, a question also surfaced. In the Ningde era, which focused on technological innovation and had a restrained image of “science and technology” in the eyes of the outside world, why did they take the initiative to deepen ties with users?

Looking at the development of the NEV market, in the last stage where the NEV penetration rate continued to increase, the Ningde era only needed to sell battery products with high energy density and long battery life to car companies, and then sell them to users through car companies, the battery performance can be fully perceived by users, and the work of power battery manufacturers has already been completed.

In the next stage, the key point for achieving a breakthrough in NEV penetration rate is whether users can improve energy efficiency and convenience. However, at present, this demand has not been fully met by car companies and third-party pile-building facilities.

Therefore, by constructing a closed loop of supercharging ecology and creating “products and services for the full life cycle of charging and energy supplementation” for users, the essence is that the Ningde era has always insisted on user experience as the core to actively meet the value demands of users at different stages of development in the industry.

From an industry perspective, the Ningde era is establishing a new understanding of the industry, and the battery business is definitely not a one-size-fits-all deal.

Ningde Era has always been ahead of industry competition, bringing more and more comprehensive energy supplementation solutions to the industry and users as a new energy technology service provider. What the Ningde Era has always been doing is deepening technological innovation focusing on users, leading performance at the individual product level, and upgrading it to leading user experience.

From this, it may be possible to make further judgments. Adhering to the user experience as the center, constructing a closed loop of overcharging ecology or other ways to enhance the user's energy supplementation experience can only be done and done better in the Ningde era.

In March of this year, within one month of loading, the entire Shenxing series completed mass production and delivery of 4 models. At the Beijing Auto Show, new cars such as the Star Era ET and Nezha L were all equipped with Shenxing batteries. It can be seen that the Ningde Era already has a broad customer base, and more importantly, it has been recognized by users.

Ningde Times has established cooperative relationships with more than 60 Chinese car companies and more than 60 overseas car companies, and has serviced more than 12.26 million vehicles, sold to 64 countries and regions, ranking first in the world for 7 consecutive years in power battery usage.

Therefore, the Ningde era will be the “best role” in the industry to establish a closed loop of overcharging ecology. Through overcharging “battery+network platform+service”, it can not only meet users' energy supplementation needs, but also help car companies strengthen the construction of energy supplementation facilities.

As a result, the Ningde era will gain the trust of users, and car companies will be able to invest more energy and capital in improving their technical competitiveness, such as smart cabins and smart driving, and consolidating competitive barriers in the car building business. Ultimately, many parties achieved a win-win situation for the industry.

From this perspective, supercharged batteries and the entire supercharging ecosystem will be another core competitiveness of the Ningde era, and will further consolidate the leading edge of the Ningde era in the industry.

03

The industry's “new quality of productivity”

The upgrading of mission values in the Ningde era

Looking back at the many innovations of the Ningde era, what we can see is that as a “new quality productivity” enterprise, it continuously empowers products with technological innovation and makes long-term efforts to upgrade product experience and user experience.

Battery technology, charging networks, etc. are the construction of a new generation of infrastructure in China, and they are also basic conditions for the accelerated formation of new quality productivity. Without batteries, technological iteration and capacity expansion, it is difficult to implement visions such as robots and low-altitude flight on a large scale.

From sodium ions in 2021, M3P in 2022, to mass production of Kirin batteries in 2023, and subsequent condensed batteries and Shenxing supercharged batteries, the Ningde Era is constantly refreshing the industry's perception of battery technology.

The evolutionary history of batteries in the Ningde era is also the development history of the “big era” of the new energy industry. The Ningde era was not absent from the new energy industry, such as power exchange, slider chassis, battery recycling, energy storage products, electric heavy trucks, optical storage and charging inspection, etc.

In the Ningde era, which is the “new quality of productivity” of the industry, R&D investment reached the level of 10 billion yuan in 2023. Since 2016, the total R&D expenses have exceeded 52.8 billion yuan. This is why we can go out and embrace current changes and breakthroughs.

Therefore, an intuitive fact is that the Ningde era long ago left the role of a simple battery manufacturer, and now the multi-point layout across industries and fields is linked to form a “chess game” for the development of the Ningde era. The mission value as a power battery leader has been upgraded, and views on the Ningde era should change.

Following the law of “never surplus advanced production capacity, accelerated elimination of backward production capacity”, the same may be true of advanced or backward technology and ecology. Just as the strong are immutable, the future of the Ningde era is likely to have new breakthroughs at every stage.

04

Epilogue

The Ningde Era insists on continuously exploring the boundaries of technological innovation, and is also one of the few enterprises in the industry that guides technological innovation from the perspective of users. At the end of the day, a series of technological innovations in the Ningde era satisfied the user experience and benefited more users with “equal rights in technology”.

Among recent market discussions, some car companies are not using batteries from the Ningde era, causing consumers to have doubts about the performance of current batteries. It can be found that batteries profoundly influence the user experience. Consumers have begun to recognize the Ningde Era brand, and whether to use Ningde Era batteries is also gradually becoming an important reference item for consumers to buy cars.

At this press conference, Ningde Times launched Shenxing PLUS batteries, which in the true sense of the word bring users a leading product experience and promote the high-quality development of the new energy industry. With the gradual formation of a closed loop of overcharging ecology in the future, the user experience will also reach a new level. The Ningde era will undoubtedly be the best choice for more users and car companies. (End of full text)