On the afternoon of April 25, Sina Technology reported that the 2024 Beijing Auto Show opened today. Nissan unveiled a full range of electrified models, including 5 new energy concept cars, and announced a new brand proposition.
Makoto Uchida (Makoto Uchida), president and CEO of Nissan Motor Company, said, “The Chinese market is undergoing tremendous changes. Nissan needed to respond quickly and stay competitive. Therefore, under the guidance of the new strategic plan 'The Arc Nissan Arc Plan', Nissan has tailored a strategy that focuses on balance and focus specifically on the Chinese market. We will advance specifically through three pillars: 1. Launching more new energy vehicles; 2. Fully integrating local advantages and global capabilities; 3. Changing the operating model. Furthermore, in order to meet the personalized travel experience of every 'NI', Nissan has launched a new brand proposition called “Enjoy by NI.” These steps will help us fulfill our promise of 'in China, for China'.”
Based on the newly released “The Arc Nissan Arc Plan,” Nissan is actively developing in the fields of intelligence and electric drive, and has launched initiatives such as next-generation ProPilot super-smart driving technology, enhanced NCM lithium-ion batteries, LFP batteries, and all-solid-state batteries (ASSB). Among them, in the Chinese market, it is planned to renew 73% of the Nissan brand product lineup by fiscal year 2026, and launch 8 new energy vehicles, including 5 Japanese brand models.
In order to better meet the needs of Chinese consumers for future travel, Nissan has launched 5 new energy concept models with pure electric and plug-in hybrid technology developed based on the needs of Chinese users, namely: Nissan Epoch concept car, specially designed for young users in urban and suburban use scenarios; the Nissan Epic concept car, suitable for urban couples who love to go on a weekend adventure, is a pure electric SUV with autonomous driving functions; the Nissan Era concept car is suitable for young business people who regard the car as their “second home”; Nissan The Evo concept car can meet the entertainment needs of the whole family and is positioned as a plug-in hybrid; the 5th new energy concept car was unveiled in a “suspenseful” manner at this year's auto show.
In addition to the 5 new energy concept cars mentioned above, the Nissan Hyper Force pure electric concept car and the Nissan Hyper Punk pure electric concept car debuted in China at this year's auto show, and the Nissan Formula E Gen3 race car also appeared on the same stage.
Furthermore, in the Chinese market, Nissan is actively expanding partnerships and injecting products and services using intelligent technologies such as AI and artificial intelligence. Through cooperation with leading companies in the field of intelligence in China, we bring intelligent systems and AI-based travel services to users in China and around the world.
Nissan also unveiled its new brand proposition at the auto show — “Delight by NI” (Delight by NI). Nissan said that in the face of fierce market competition, it will keep its promise of “in China, for China”, focus on the Chinese market and co-create with global resources, inspired by the new brand proposition. Accelerate intelligent and electric drive transformation around technology, products, services, etc.