Jinwu Financial News | The stock price of Bilibili-W (09626) improved. The increase further expanded in the afternoon and broke through the HK$100 mark. As of press release, it was HK$100.5, up 11.12%, with a turnover of HK$602 million.
According to the news, Yamato indicated that there was a slight increase in Bilibili's advertising business forecast for this year, and that the AIGC (AIGC) category has potential for further growth and will increase more advertising inventory this year. The game business was still weak in the first half of the year, but there may be a turning point at the end of the second season or the beginning of the third season. The bank indicates that based on Bilibili's break-even progress, ad monetization, and new game performance, the end of the second season will be its strategic time window for re-evaluation. Due to the increase in advertising revenue, Bilibili's revenue forecast for this year and next two years was raised by 2%, and the profit forecast was raised by 4 to 5% because the contribution of high-profit advertising is likely to continue to increase. The target price for maintenance ratings was raised from HK$78.9 to HK$93.4.
According to HSBC research, Bilibili's balance of payments target remains unchanged. Currently, the priority is to achieve the goal in the third quarter of this year, and how to increase gross margin will be the key. It is expected that new measures to reduce rewards for middle and senior content creators in video innovation programs starting in April this year will help increase gross profit margin.