Li Ning (02331) rose more than 3% in early trading. As of press release, it was up 3.2% to HK$18.06, with a turnover of HK$92.714,400.
The Zhitong Finance App learned that Li Ning (02331) rose more than 3% in early trading. As of press release, it had risen 3.2% to HK$18.06, with a turnover of HK$92.714,400.
According to the news, Li Ning announced that in the first quarter ending March 31, 2024, the retail sales volume of Li Ning's sales outlets (excluding Li Ning YOUNG) across the platform achieved a low year-on-year increase in the number of units. As far as channels are concerned, offline channels (including retail and wholesale) achieved a decline in the number of units obtained. Among them, the number of units obtained by retail (direct management) channels increased, the number of units acquired by wholesale (authorized dealers) channels decreased; and the e-commerce virtual store business achieved a low level of 20% to 30%.
CICC pointed out that the company's 1Q24 online channel is better than offline, direct sales channels are better than wholesale, and the running category has performed better; retail discounts have improved year-on-year, inventory has maintained a healthy level; and channels, products, and marketing have continued to improve.