“Relying on Shuidi's strong creative and production capabilities of popular content, we will provide one-stop hosting services for the first 100 on-site registered users, including full content creative hosting and full video production and editing services.” At the Molecular Insurance Technology Conference on April 16, Shuidi announced the launch of the “Shuidi Weiying” brand and set up a professional digital IP operation team to explore a new paradigm of insurance marketing through virtual digital people to better empower insurance brokers to create personal exclusive IPs, so that agents can more effectively convey their professional image and expand their personal influence, thus standing out from the market competition.

With the increasing popularity of short videos, the traditional insurance broker community, which mainly focuses on the offline channel exhibition industry, has ushered in opportunities for the integration of online and offline channels. However, while the efficiency of short video marketing has certainly improved, it itself is also a time-consuming and labor-intensive technical activity. Insurance agents are limited by limited time and energy and poor content production efficiency, making it more difficult to achieve continuous high-quality video output. If they want to successfully build an online IP, it is also a “long-term project”. How to balance the investment of online and offline energy has become a new problem, and the core of “Water Drop Shadow” is helping agents solve this problem.

“Water Drop Microshadow” is dedicated to creating a real-world digital twin, and enables batch video production. The real appearance, movement, and voice of an insurance broker are digitized, and AI training is used to generate a complete digital image. By editing and entering text content, you can quickly generate natural and realistic digital human broadcast videos, and guarantee the standardization and compliance of insurance marketing content from the source. After the video has been edited and processed, it can be distributed throughout the network. The traditional video shooting time of a few hours has been reduced to a few minutes, greatly improving video content production efficiency, helping agents reach customers and obtain leads more efficiently, and at the same time, the cost of customer acquisition per person is greatly reduced.

The relevant person in charge of “Water Drop Microfilm” said that we not only launched the “Water Drop Microfilm” brand, but also set up a dedicated operation team to provide comprehensive, one-stop services from digital transformation creation to video synthesis and operation support to ensure that the needs of user scenarios are met and a better customer experience is provided. “Relying on the social platform operation methodology that preserves the accumulation of water droplets, we can assist agents throughout the operation cycle, 100% training and teaching, and exchange and share experiences. We can tailor IP building solutions from 0-1 for agents, empowering them to efficiently activate private customers and enhance customer acquisition and conversion.”

The agent only needs to shoot in person once, and “Water Drop Shadow” can generate an exclusive digital clone for them within 24 hours. The image is realistic and rich in texture. At the same time, with the help of technologies such as AI voice driving, image and sound cloning, and intelligent image synthesis, it can be quickly generated and edited into short video content that can be published externally, with clear and smooth image quality. In addition to this, the “Water Drop Microshadow” digital operation team can also assist in the full cycle of operations with daily tasks such as account construction, incubation, and molding, as well as popular topic screening, script writing, and video editing. Help insurance brokers solve the pain points they face when trying to create a personal IP, such as lack of ideas for copywriting, time-consuming editing, lack of time, and lack of understanding of operation.

The relevant person in charge of “Shuidi Weiying” explained that Shuidi hopes to make it easier for insurance marketing to acquire and convert customers. Shuidi will assist agents to build personal IPs and establish their own private traffic pools through community operations, live broadcasts, and small videos. In the IP creation process, the logic of customers actively consulting rather than being passively sold was verified. As more and more clients actively consult, brokers will also gradually achieve a personal growth flywheel.

Currently, “Shuidi Weiying” and its digital operation project have been applied in various businesses such as Shuidi Insurance and the “offline high-end insurance intermediary service brand” Waterdrop Star to help agents build IP and improve marketing and customer acquisition efficiency. Closed beta data shows that with the power of “Water Drop Microshadow”, it is possible to improve agents' video marketing efficiency by more than 95% and increase exhibition efficiency by 30%. At the same time, Water Drop's broker digital IP building program can also be used by more industry partners. Customers can learn more through the “Water Guard Help” WeChat account.