HAIKOU, April 15, 2024/PRNewswire/ -- On April 13, the 4th China International Consumer Goods Fair (“Consumer Fair”) officially opened. More than 3,000 brands from 59 countries and regions gathered in Haikou. As an old expo friend for the fourth year in a row, Fosun Travel & Culture showcased international and high-quality travel and vacation products such as Club Med Mediterranean Club, Sanya Atlantis, and Taicang Alps International Resort in the Digital and Service Consumption Exhibition Area (1A02) in Hall 1 of this year's exhibition.
Keep up with the new demand for travel consumption and lead the new trend of vacation life
In recent years, tourism consumption, as an important carrier for satisfying people's yearning for a better life, has become an important engine for domestic demand and economic recovery. At this exhibition, Fosun Travel & Culture focuses on the corporate mission of “vacation makes life better”, closely following emerging travel consumption trends such as quality, diversification, and experiential tourism in the current travel market. It showcased themed products including urban vacations, snow and ice vacations, family vacations, etc., explaining the brand concept of integrating vacation into everyday life and leading a new trend in vacation life.
Club Med brought Club Med Urban Oasis (Club Med Urban Oasis), a high-end urban vacation product line that was newly launched last year. Travel restrictions due to the three-year pandemic have made people pay more attention to physical and mental balance and health than before, and more flexible and convenient urban micro-vacations continue to be popular. The Mediterranean Sea Day Ark means “the ark of vitality in a corner of the city” and aims to allow busy urban people to start a free vacation without having to travel far. Currently, Mediterranean Daylight Ark has landed in two resorts, Xianlin, Nanjing and Taicang, Jiangsu. With its superior location, rich leisure experience, and unique child care services, it has achieved a cumulative total of 140 million yuan GMV once it went on sale.
During the consumer fair, Club Med also launched the “Summer Travel Plan” promotion campaign, inviting guests from home and abroad to enjoy a summer vacation in the cool mountains and forests. In the holiday reservation campaign with the theme of “Early Bird Price Arrives, Vacation Is More Comfortable”, the discount can be up to 30% off, and you can also enjoy a choice of room types, all holidays, and a 30-day worry-free refund to better meet the needs of consumers to make vacation arrangements in advance. The event covered a number of Med Club Med resorts, including popular domestic summer resorts such as Lijiang and Guilin, as well as the Maldives, Bintan, Phuket, Ishigaki, Bali, and Keratin Bay overseas.
In addition to city vacations, snow and ice vacations have also become a new growth point for travel spending with the successful hosting of the Beijing Winter Olympics. According to the “2024 China Ice and Snow Tourism Development Report” issued by the China Institute of Tourism Research, 66.2% of visitors want to experience snow and ice leisure tourism activities during the 2023-2024 snow and ice season. Last year, Taicang Alps International Resort was grandly unveiled, creating a pure Alpine snow and ice vacation experience, allowing consumers in the Yangtze River Delta region to “enjoy snow and ice freedom” throughout the year. During the Spring Festival this year, the average number of visitors to Alpine Snow World reached about 3,000 per day, and the cumulative number of visitors exceeded 20,000, reflecting the local enthusiasm for snow and ice.
On the same day as the opening of this consumer fair, Taicang Alps International Resort enthusiastically launched the “Ski Life Season • More Than Ski” event. The event invited “Alps Ski Recommendation Officer” Olympic champion Xu Mengtao to show up at the resort to take consumers to enjoy many experiences such as Alps Snow World • Ski Resort, Ice and Snow Park, Mediterranean Daytime Ark • Taicang Resort, Light and Shadow Art Exhibition, and a camping camp, to experience a short vacation trip that is more than just skiing.
Continue to lay out Hainan to help build an international tourism consumption center in Hainan
Since the launch of the Sanya Atlantis project in 2013, Fosun Travel & Culture has been deeply involved in Hainan for more than 10 years. Hainan not only has blue seas and skies that heal the body and mind, but also the vitality brought about by innovative systems. As far as Fosun Travel & Culture is concerned, in the future, Hainan will not only be limited to a tourist destination with a single purpose for leisure and vacation, but will also develop into a comprehensive tourism and vacation consumption center.
As a benchmark work by Fosun Travel & Culture in helping improve the quality and upgrading of the cultural tourism industry in Hainan, Atlantis Sanya also participated in the 4th consecutive Consumer Expo this year. Since opening in April 2018, the resort has received more than 28.57 million visitors, with an annual peak of over 6.08 million visitors. A total of 2,866 billion yuan in taxes have been paid to Sanya, creating more than 3,000 jobs every year.
Unlike traditional tourist destinations, in addition to providing hotels, aquariums, and water world experiences, Atlantis Sanya has continuously innovated and upgraded experiences such as restaurants, entertainment, shopping, and activities in recent years, making it a must-visit resort for many guests. In 2023, Atlantis Sanya achieved a record turnover of 1.67 billion yuan, and the average occupancy rate remained high at 82%. In the first two months of this year, the resort remained popular, achieving a turnover of 460 million yuan and an average occupancy rate of 95%.
On the upcoming May 1st holiday, Atlantis Sanya will kick off a special event for the 6th anniversary - the Mountain and Sea Adventure Festival Show. The event ingeniously blended the Western legend of Atlantis with the ancient Chinese myth “Shanhai Sutra” to create a fantasy world where thousands of drones will soar through the night sky and tens of thousands of high-altitude fireworks. Together, they will unleash limitless imagination, cooperate with the water screen show, and create a visual feast.
Xu Xiaoliang, Co-CEO of Fosun International and Chairman of Fosun Travel & Culture, said, “In the macro context of expanding domestic demand and promoting consumption, the cultural tourism consumer industry has broad scope for development. Hainan is blessed with natural conditions and an open and perfect business environment, and cultural tourism innovation has great potential in Hainan. Currently, Fosun Travel & Culture is actively planning to launch its first 'Super Mediterranean' project in Hainan. We look forward to creating more world-class tourism and vacation products in the future, promoting diversification of local tourism, high-end consumption levels, and internationalization of the customer base structure, and continuing to contribute to the construction of an international tourism consumption center in Hainan.”
About Fosun Tourism & Culture Group (Stock code: 1992)
Fosun Tourism and Culture Group (“Fosun Travel & Culture” for short, stock code: 01992.HK) is one of the world's leading comprehensive tourism, leisure and vacation groups. As the core component of Fosun's “Happy” business segment, Fosun Travel & Entertainment has the mission of “vacation makes life better”, and is committed to leading vacation life and intelligently creating the world's leading family leisure and vacation ecosystem.
The Group's brands and products include Club Med, a global leader in exquisite “all-inclusive” vacations operating more than 60 resorts around the world, Sanya Atlantis, a one-stop marine-themed high-end integrated resort destination, Taicang Alps International Resort and Lijiang Mediterranean International Resort, and Fosun Travel and Culture Global Member Platform Retreat.