In just seven months since the launch of the new Celis M7, the cumulative number of orders has exceeded 174,000 units, making it a well-deserved leading brand in the Chinese automobile market.
Recently, the sales results of Cyrus (601127.SH) Questionnaire were announced. Celis has established itself in the top 5 luxury brand sales in the Chinese market, creating a new pattern of “BBATS” luxury brands. Among them, the Celis Wanjie M9 has accumulated orders for more than 70,000 vehicles in just three months. Not only did it set a record high in domestic luxury car sales, but it also continued to rise with an average monthly delivery capacity of 25,000+ vehicles. In just seven months after launch, the total number of orders for the Cyrus Wanjie M7 exceeded 174,000 units, making it a well-deserved leading brand in the Chinese automobile market.
Last year, Cyrus was successfully listed as the “2023 Guochao Innovation Model Pioneer Brand” and became the only car company selected. Cyrus Motors successfully won this award for its comprehensive advantages such as brand influence, brand cultural heritage, and brand innovation ability. Since 2016, Cyrus has transformed into a new energy smart car and has reshaped the luxury benchmark in product design, smart cockpit, intelligent driving, service experience, etc., bringing more and more consumers a luxurious and comfortable car experience.
As a representative enterprise of new quality productivity, Cyrus Motors is based on a complete industrial foundation of vehicle manufacturing for more than 20 years, continuously focuses on technological innovation and refinement, consolidates brand strength with technical advantages, and is committed to becoming a leading technology and technology enterprise. Today, Celis has cultivated and formed core technologies such as electronic control and electric drives with independent intellectual property rights, and annual R&D investment accounts for about 10% of revenue. According to statistics, Celis's core R&D investment alone has exceeded 12 billion yuan. It is this huge and continuous R&D investment intensity that has strongly driven Celis's deep cultivation and accumulation in multiple technology paths such as extended range, pure electric, and superhybrid. It has become a key engine supporting Celis to build a diverse product matrix, further strengthening Cyrus's position and influence in the domestic automobile industry.
Currently, China's NEV industry is in a strategic window for rapid intelligent and electrification development. Domestic independent brands urgently need to seize the opportunity of this shift in the global market competitive landscape and strive to achieve catch-up and transformation. Driven by both quality and innovation, Celis has successfully set a new benchmark for the Chinese luxury car market and boosted the innovation, upgrading and prosperity of the entire Chinese automobile industry.