According to Zhitong Finance App News, Baoxiniao (002154.SZ) released its 2023 annual report. The company's operating income was 5.254 billion yuan, up 21.82% year on year; net profit attributable to shareholders of listed companies was 698 million yuan, up 52.11% year on year; net profit attributable to shareholders of listed companies after deducting non-recurring profit and loss was 605 million yuan, up 61.61% year on year; basic earnings per share were 0.48 yuan/share. It is proposed to distribute a cash dividend of 2.5 yuan (tax included) for every 10 shares to all shareholders.
During the reporting period, the domestic consumer market picked up, and clothing consumption achieved rapid growth. The company adheres to the business philosophy of “growth first and profit orientation”, actively seizes opportunities for the gradual recovery of the consumer market, promotes the implementation of various brand business plans, and continuously enhances product strength, channel power, brand power and operation power. Strengthen product innovation and upgrading, improve product quality, strictly control terminal discounts, and achieve rapid growth in direct channels, and effectively increase gross margin; insist on improving channel quality as the core, increase the number of channels and channel area through new development and store expansion, expand high-quality strategic stores, optimize channel quality, and promote large-scale development; “brand+platform” advantages are highlighted, and mature brands such as Happy Bird, Huggis, Treasure Bird, and growth brands have achieved good growth over the same period last year, and the overall performance has broken through record highs; the overall performance has broken through record highs; optimize the incentive mechanism and strengthen the operating quality Improve the assessment mechanism for indicators, adhere to offline channels as the core, achieve rapid growth in direct business, and achieve high-quality development for all brands; while achieving steady and rapid development, the company refreshed and upgraded its corporate culture, upgraded from “family culture” to “classmate culture”, and established a learning organization with similar interests, continuous learning, and hard work to provide a firm cultural foundation for high quality, stability and sustainable development.