Helens (09869) rose more than 5%. As of press release, it rose 5.34% to HK$3.55, with a turnover of HK$8.21,19 million.
The Zhitong Finance App learned that Helen's (09869) rose by more than 5%. As of press release, it had risen 5.34% to HK$3.55, with a turnover of HK$8.21,19 million.
According to the news, Helens achieved operating income of 1.21 billion yuan for the full year of '23, down 22.5% year on year, mainly because the company continued to adjust its stock stores; achieved net profit of 180 million yuan, turning a year-on-year loss into profit, a record high since listing; and adjusted net profit of 280 million yuan, turning a year-on-year loss into a profit. Furthermore, as of March 28, '24, a total of 383 Hi Beer partner stores have signed contracts, and 188 have been opened.
Zheshang Securities believes that Helen's brand positioning directly hits the county market's dual pain point of lack of “space” + “cost-effective products,” has the dual advantage of brand and capital, and has an opportunity to reduce maintenance in the county market. Driven by excellent profitability, the bank expects the “Hi Beer Partner” stores to quickly expand, and is expected to open about 400 new stores during the year.