Li Ziyuan (605337.SH) disclosed its 2023 annual report. The company achieved revenue of 1,412 billion yuan during the reporting period...
According to the Zhitong Finance App, Li Ziyuan (605337.SH) disclosed the 2023 annual report. During the reporting period, the company achieved revenue of 1,412 billion yuan, up 0.6% year on year; net profit to mother was 237 million yuan, up 7.2% year on year; after deducting non-net profit of 219 million yuan, up 16.65% year on year; basic earnings per share were 0.6 yuan. The company plans to pay a cash dividend of 5 yuan (tax included) for every 10 shares.
In 2023, the company will continue to focus on the market in key markets, rapidly carry out omni-channel development and terminal network construction, focus on expanding channels for small restaurants, factories and mining enterprises, office buildings, and unit canteens, and increase the market penetration rate of this channel through targeted products. In emerging markets or newly developed market regions, the company focuses on building customer frameworks and key channel frameworks, promoting investment promotion work for new customers, and quickly establishing channel networks to cultivate the market in order to lay the foundation for the next step in market development and sales growth. We will do a good job in the construction and maintenance of traditional and Tecom channels and online direct sales platform companies, establish good strategic partnerships and continuous and stable communication between companies, dealers, and consumers on various channels, and further enhance their ability to control retail terminals.
The company continues to strengthen investment in brand building and brand promotion. In July 2023, the brand was upgraded, and products such as the “Sweet Milk Drink Series” and the “280ml Sterile Canned Series” were repackaged to create a new brand image with youthful characteristics as the main line, strengthen media marketing and publicity through multiple initiatives, forms and channels, promote brand rejuvenation and diversification, and strive to build Li Ziyuan into a new national brand. The company's brand upgrade launched the new advertising slogan “Is Youth Sweet or Not Sweet, Drink Plum Garden” successfully held the first “Liziyuan Sweet Girl” competition, covering all key market cities. At the same time, through a combination of soft and hard advertising through various forms such as CCTV, high-speed rail media, new media, regional advertising and store recruitment, etc., the brand effect of Liziyuan products in the dairy beverage market was enhanced.