According to the Zhitong Finance App, Baiao Family Interactive (02100) announced the results for the year ended December 31, 2023. The group obtained revenue of RMB 783 million (same unit), gross profit of RMB 318 million, and adjusted net loss of RMB 1.081 million; loss per share was 0.0117 yuan, and plans to pay a special dividend of HK$0.015 per share.

During the year, Baiao continued to focus on superior segments and actively enhance product innovation and R&D capabilities, thereby continuously consolidating its popularity and leading position in these segments. Create more fun game designs through ingenuity to bring users the ultimate and fun gaming experience.

During the year, Baiao showed a steady and positive development trend, adhering to the refined long life cycle operation strategy of intellectual property (IP), continuously iterating rich and diverse content, continuing to collaborate across borders with different brands, and incorporating excellent traditional Chinese culture into the game, which not only won widespread praise from users, but also greatly enhanced the value and influence of IP. In particular, its core self-developed IP mobile game “The Legend of Auchi” has been online for nearly three years, but thanks to content innovation and offline communication fission, it has successfully recalled some lost players, making it significantly more active in the community in 2023, and discussions among players have also increased. Furthermore, in order to improve user stickiness and innovation, the game continues to optimize and upgrade gameplay, and the newly launched “farm management system” and “pet breeding system” have received enthusiastic praise from players. The game has also successively launched joint versions with national intangible cultural heritages such as Cantonese opera, lanterns, and Guangdong lion, showing traditional culture in a new way to young people today.

Baiao's star mobile game “Obi Island: Dream Country” launched cross-border partnerships with a total of 11 IPs and brands during the year, including CCTV Animation, Capital Animal Care Association, famous IP Sanrio, Emma Chaowang, and the animation “Please Eat Red Beans!” , “Happy Goat and the Grey Wolf”, Tea Baidao, Rolife Ruolai Nancy, Xiaohongshu, trendy game brand SUSUMI, snack brand Laiyifen, etc., involved in various fields such as film, television, trendy games, and social media. Baiao strives to bring brands that young people love to games, bring fresh and fun content to players, and seek cross-dimensional breakthroughs. Among them, the version “Music Coffee” linked to the famous IP Sanrio was launched in April 2023 and received enthusiastic support from players. Related Weibo topic #奥比岛联动三丽鸥 #的阅读量达近六亿次，截至2023年12月31日，奥比岛手游的超话阅读量达到了57亿。 In addition, during the first anniversary celebration, Obi Island also launched a joint event with “Happy Goat and the Grey Wolf”. The live broadcast of the anniversary celebration reached fourth place in the live streaming list, and the offline pop-up event also attracted many players to check in, further expanding the user base and enhancing the brand's influence.